While some B2B partnerships may happen naturally, others are the product of an organized exchange of services between brands. Collaboration between businesses can streamline innovation and assimilate new technologies on a large scale.
From digital distribution deals that see collaboration between two members of previously industries to unique brand-boosting campaigns that serve to align two brands under the same set of beliefs, there are countless ways in which interactions between businesses shape the consumer world around us.
In sharing resources and pooling expertise, individual companies can work to create fully flushed out products that reach their full potential. As companies across sectors continue to connect in order to enhance products and services, it seems likely that new industries and clusters of opportunity will begin to reveal themselves.
12 Examples of B2B Partnerships
From Digital Distribution Deals to Collaborative Concierge Apps:
Rebecca Byers — Apr 30, 2015 — Tech

12
Fitness Band Payments
Jawbone and AmEx Have Announced a Partnership Involving a New Device

11
Digital Distribution Deals
Tencent and Warner Music Group Have Announced a Partnership
10
Burrito Delivery Services
A Postmates Partnership Means Chipotle Delivery is Now a Real Thing
9
Auction House Partnerships
Sotheby's and eBay Have Teamed Up to Sell New York City Memorabilia
8
Motocross Swag E-Stores
MXStore is the Official Online Retail Partner of the MX Nationals Series
7
Charitable Retail Collaborations
Target and TOMS Are Teaming Up to Give Back This Holiday Season
6
Concierge Partnership Apps
The Uber and Zomato Partnership Wants to Bring Over Dinner
5
WiFi-Optimized Taxis
Vancouver Will Be the First Canadian City to Offer Free WiFi in Taxis
4
Indian Lunch Deliveries
'Flipkart' is Partnering with Indian Dabbawallas to Improve Lunch Delivery
3
Online Seafood Retail Partnerships
Ocean Family & Womai.com Are Taking Seafood Retail Online
2
Exclusive Online Gaming Stores
Amazon India Has Exclusive Rights to Sell Xbox Products in India
1
Fashionable Brand Mergers
The Yoox and Net-a-Porter Partnership Strengthens Both Brands
Related Ideas
Dynamic Vibrant Sneaker Collabs
Salehe Bembury Presents the Prosperity Be the Prize Shoes
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Personalized Connected Packaging Platforms
BL.INK's Launched a CXP Platform Integrating GS1
Fresh Grocery Delivery Partnerships
FreshDirect and Uber Eats Teamed Up to Offer Produce and More
Business-Focused Environmental Responsibility Tools
WildSight Targets Corporate Leaders
AI-Driven Product Photoshoots
Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
General-Purpose Robots
Boston Dynamics X Toyota Research Institute Partner in Robotic Development
AI Retail Cobots
Badger Technologies' Digital Teammate Works Alongside Employees
Footwear-Inspired Puzzle Brand Partnerships
Nike and LEGO Launch a Multiyear Partnership
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Exclusive Wine Club Partnerships
The Balvenie Partners with Toronto's Bovine Wine Club
Illuminating Collaborative Installations
Aesop and Bocci Embrace Innovation and Aesthetics
Hemp-Infused Product Marketplaces
Edibles.com from Edible Brands Builds on the Brand's Prowess
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
AI-Enhanced Shopping Experiences
Coveo’s Collaboration with Shopify Seeks to Streamline Shopping
Ethical Coffee Partnerships
Win Win Coffee Collaborates with Aramark for Community Impact
Social Media Shopping Partnerships
YouTube Teams Up with Shopee to Launch 'YouTube Shopping'
Article Product Suggestions
BuzzFeed Teams Up with Shopsense AI to Debut Product Recommendations
Iconic Franchise Puzzle Partnerships
LEGO and Pokémon Join Forces on a Multi-Year Partnership
Beauty Brand-Supported Basketball Partnerships
Sephora Canada Becomes Partner of the Toronto Tempo
Advanced Beverage Manufacturing Technology
Sojo Industries and Blue Chip Beverage Collaborate
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Smart Ecosystem Expansions
Samsung and Ikea Matter Merge to Present Smart Home Solutions
Branded Smoothie Collabs
Greenhouse Juice and Biossance Merge Health and Beauty
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
AI-Powered Business Networking
Badavas AI Connects Entrepreneurs With the Right Business Partners
Sports Beauty Partnerships
Fenty Beauty Partners with WNBA’s New York Liberty in a Historic Deal
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Nonprofit Technology Solutions
Benevolent Tech Launched the Mission Action Pack (MAP)
In-Store Dating Experiences
IKEA and Breeze Partnered for Valentine's Day Date Experiences
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
AI-Enhanced Site Search Tools
Bridgeline Digital & OroCommerce Integrate HawkSearch AI Technology
AI-Powered Clothing Shopping Partnerships
True Fit and Shopify are Working Together for Sizing
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
Celebrity-Designed Furniture Collections
CB2 and Goop Partner to Release a Charming Furniture Line
Supplier Diversity Initiatives
Diageo's Procurement Strategy Promotes Inclusion and Empowerment
Operations-Simplifying B2B Solutions
Hikvision Debuts a Comprehensive Suite of One-Stop Solutions
Artificial Intelligence Brand Alliances
Aethir Forge's 'AI Unbundled' Advances AI Development
Sweetened Protein Snack Partnerships
Oobli and Ingredion Partnered to Create Healthy Products
Collaborative Vehicle Concepts
Kia Corporation and LG Electronics Debut Mobility Solutions
B2B Dropshipping Marketplaces
Droplo’s Smart Platform Connects Manufacturers and Buyers Worldwide
Timeless Denim Collabs
Lee and BEAMS Reconnect for a Vintage-Infused Jeans Drop
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
AI-Powered Distribution Deals
GPO Plus and SurgePays Partner to Work On New Sales Channels
High-Tech Wellness-Focused Partnerships
Human Touch Partners with the Erewhon Lifestyle Collective
Parent-to-Parent Marketplaces
Blossoms Helps Families Exchange Gently Used Children's Clothing
AI-Powered Creator Review Platforms
PAIR by Pearpop Helps Brands Vet & Evaluate Pairings at Scale
Adult Autism-Focused Partnerships
Bionic Bloom & the Neurodivergent Empowerment Institute Partner
Diverse Beverage Partnerships
LibDib Integrates Diverse Powered Brands to Boost Inclusivity
Intelligent Agreement Management Platforms
Cognizant & DocuSign Strengthen Multi-Year Agreement
In-House Distribution Departments
Benton Buckley Books Debuts an In-House Distribution Department
Customized Cookie Retail Partnerships
Biscuiteers and Ocado Joined Forces for Personalized Gifts
Democratized Financial Technologies
DigitalFI & Commercial Business Systems Form Partnership
Tree-Planting Retail Initiatives
Albertsons Companies and Browne Family Vineyard Partner
AI Affiliate Networks
CoSell Connects Brands and Resellers for AI-Optimized Affiliate Sales
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
3D-Powered Furniture Retailer Networks
The 3D Cloud Network Introduces a Streamlined Solution
Outdoor Living Retail Parnerships
Tractor Supply Launches a New Partnership with Field & Stream
Retailer Music Festival Partnerships
7-Eleven and Live Nation Have Partnered for Festival Season
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
AI-Powered Communication Tools
Cision Joins Forces with Google Cloud to Streamline Its Services
Collaborative Business-Enhancing Tools
INFUSE and HubSpot Team Up to Enhance B2B Demand Generation
Preventative Care-Focused Partnerships
Bioniq and Truemed Seek to Enhance Supplement Accessibility
Digital Business Card Platforms
Digital Business Card Claims to Offer an Eco-Friendly Approach
Travel Sector-Focused Payment Tools
Nium and HyperGuest Streamline B2B Payments in Travel
Transparency-Focused Healthcare Partnerships
SumHealth & Gigasheet De-Mistify Healthcare Pricing
Connective Supplier Initiatives
Hilton Supply Management Boasts Fair Procurement Practices
Collaborative Fitness Initiatives
BÉIS x [solidcore] Partner for the 'BÉIS Sport Collection'
AI-Based Industrial Solutions
Honeywell & Google Cloud Streamline Tasks in the Industrial Sector
Retail QSR Dining Partnerships
Walmart and Burger King Partnered for an Exclusive Benefit
Localized Enterprise Programs
Unilever Introduced a Suppliers’ Recruitment Drive in Thailand
Hybrid Shopping Initiatives
City Furniture Partnered with 3D Cloud on Asset Management Solutions
Community-Harnessing Workplaces
CLB Architects Helps in Creating the New EMIT Technologies Office
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Personalized Employee Benefits Platforms
Pro-Tier Has Officially Launched Its Beyond Beta Platform
Philanthropic Diaper Partnerships
HealthyBaby Donated 750,000 Diapers to Families
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Natural Product-Focused Holiday Bazaars
Naturally New York Plans a Special Event on December 11
Cross-Border Startup Pitching Competitions
Seoul Seeks to Ignite Global Startup Collaboration
Sustainability-Focused Cultivated Meat Partnerships
Meatable Announces Its Plans to Collaborate
SaaS Business Insights
pARRty Blog Offers Expert Analysis and Trends in the SaaS Industry
Social Good Computer Drives
Digitunity Partners with OBAE to Address Technological Barriers
Professional Networking Matches
Osmos Connects Like-Minded Professionals for 1-on-1 Conversations
Social Fitness Partnerships
Jimbo Connects Fitness Lovers so Its Easier to Find Sports Partners
Strategic Category-Defining Co-Ownership Partnerships
RAW Nutrition & the Quality Group Partner
Fine Dining Experience Collaborations
Evian Partners with the MICHELIN Guide in Canada
Human Trafficking-Battling Campaigns
ITS Logistics and TAT Address Societal Challenges
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Business Feedback Platforms
Two Cents Helps Gather Constructive Feedback for Products and Services
Inclusive Design Business Initiatives
Microsoft’s #BuildFor2030 Initiative Emphasizes Inclusivity
Real-World Business Ideas
People Problems Discovers Real Business Opportunities From Daily Needs
Home Services Industry Training
Business Development Resources Debuts a New Series of Courses
AI-Based Search Softwares
Bridgeline Digital's AI Search Software, Hawksearch, is Efficient
Efficiency-Enhancing Craft Beverage Software
Ekos and GoTab Enter a Strategic Partnership
Creativity-Focused Education Partnerships
Yaber Collaborates with the Place to Enhance Learning
Laptop Design-Enhancing Partnerships
METAVISIO (THOMSON Computing) & Ultra Announce Collaboration
In-House Screen Printing Services
Brewery Branding Co. Strategically Shifts Its Business Model
Community-Led Grocery Initatives
CaringBridge and Instacart Unite to Enhance Delivery Services
Connection-Focused Travel Experiences
Banyan Tree Recently Introduced Banyan Tree Connections
Second-Hand Tech Deliveries
CeX and Just Eat Takeaway.com Will Deliver Pre-Owned Gaming Products
AI Networking Platforms
Team-Up Helps Entrepreneurs Connect, Share Ideas, and Expand Networks
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Regenerative Medicine-Focused Partnerships
The Stem Cell Network Partners with Capital Bioventures
Small Business Resources
Forge and Prosper Provides Essential Tips for Business Success
Third-Party Coupon Providers
Instacart Taps Ibotta to Provide Customers with Digital Coupons
Collaborative Email Platforms
Superhuman 2.0 Reimagines Email as a Collaborative Tool
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Affordability-Focused Sports Partnerships
USA Triathlon & Buycycle Make the Sport More Accessible
Legal Document Productivity Tools
DocStyle and BigHand Have Announced a Strategic Partnership
Expansive Inclusivity Initiatives
Boathouse Group Implements a Supplier Diversity Program
Smart Networking Platforms
Overlap Connects Global Professionals with Curated, Opt-In Email Intros
AI Implementation-Enhancing Collaborations
Litmus Has Formed a Strategic Alliance with Microsoft
Optimized Communication Network Solutions
The O-RAN ALLIANCE Debuts Innovations at Mwc Barcelona
Innovative Group Benefits Platforms
Rise People Recently Debuted the Rise Health Platform
Effective Work Environment Technology
HP Inc. Unveils Advancements Within Its Workforce Solutions
Digital Student Opportunities
Campus Connect Links Students to Tailored Opportunities Worldwide
Professional Networking Platforms
JustNetwork Helps Monetize Business Connections And Expertise
Startup Partner Matchmaking
IndieMerger Helps Users Find SaaS Co-Founders to Accelerate Growth
Creative Collaboration Platforms
Buttonshift Simplify Projects with an Intuitive Approval Workflow
Branded Long-Term Sports Partnerships
New York Red Bulls & Sports Illustrated Tickets Join Forces
Simplified Connection Apps
Bumpd Simplifies Networking Through Seamless, Spontaneous Encounters
Product Development Assistants
Buildpad Helps Build Better Products With AI And Actionable Steps
Strategic Hockey Partnerships
CCM Hockey and USA Hockey Have Joined Forces
Membership-Based Distribution Networks
Adventure CPG Streamlines the National Distribution Model
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Smart Meeting Platforms
That's What You Said! Highlights the Gaps in Modern Meeting Platforms
Partner Management Platforms
Partnerplace.io is Tailored for Efficient IT Industry Partnerships
Connective Economic Travel
Swapper Helps Business Travelers Use Hotel Budgets to Stay with Friends
Sales Room Builders
Stageset Creates Branded Digital Sales Rooms To Share Resources Securely
Growth-Based Marketing Platforms
Crowdtiv Connects Mentors and Mentees to Grow Businesses
Collaborative AI Platforms
Collab and Create with Workspaice, Blending Human+AI for Innovation
Collaborative Product Communities
The Product City Builds Professional Credibility With Colleagues
Startup Partnership Platforms
Foundance Helps Startups Find Co-Founders and Structures Agreements