After the doldrums that are the sports world in July, the August 2017 sports trends show that sports are heading back towards excitement. Baseball is past the all star break, and teams are gearing up for the playoffs by acquiring impact players at the trade deadline. The NFL has begun its training camps, and plenty of one-off events are set to take place as well.
One of the most hyped sporting events of the year is set for August: the Mayweather vs. McGregor fight. Though McGregor is almost certain to lose in a boring bout, it hasn't stopped the world from taking notice and making both pugilist and fighter rich beyond the imaginings of any human. The August 2017 sports trends reflect that public interest, with boxing gear for consumers like the Hysko wearable sparring sensor making the list.
Top 55 Sports Trends in August
55
Motorized Levitating Surfboards
This Floating Surfboard Effortlessly Hovers Above the Water
54
Injury-Preventing Sports Wearables
The 'KeenBrace' Enhances Training and Workouts
53
Respiratory Performance Masks
The 'TrainingMask 3.0' Breathing Trainer Improves Lung Performance
52
Infused Glass Surfboards
'Varial Infused Glass' Makes for Lighter, Stronger Surfboards
51
Chic UV Protection Activewear
The SPIRITUS Activewear Clothes Have Permanent Odor Protection
50
Technical Sports Bras
Nike Flyknit Sports Bras Use the Same Technology as the Revolutionary Shoes
49
Sports Team-Inspired Sneakers
The Nike Air Presto Dolphins Reflect the Miami Dolphins' Team Colors
48
Intelligent Golf Training Equipment
The Tyche T1 Golf Training Tool Alternates Between Lessons
47
Foldable Pull-Up Bars
The FLEXR Lets You Workout Virtually Anywhere
46
Community-Uniting Yoga Events
The Lole White Tour 2017 Will Be Stopping in Toronto and Montreal
45
Empowering Footwear Stores
This ASICS' Store Concept Helps Consumers Understand Their Own Needs
44
Social Media Sneaker Sales
Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers
43
Kid-Friendly Obstacle Courses
The 'Mud Mania' Obstacle Course Lets Kids Get a Bit Dirty
42
Fitness-Fused Retail Stores
'Runner Camp' Fuses Fitness with Retail in Shanghai
41
Free-Standing Bike Storage
This Indoor Bicycle Storage Can Hold a Bike and Its Accessories
40
Accessorized Cycling Helmets
The 'Villager Helmet' Comes with Three Changeable Visor Options
39
Architectural Cycling Gear
Norman Foster Joined Forces with Rapha for a New Line of Sportswear
38
DNA-Based Weight Loss Plans
'Lose It' Creates a Personalized Fitness Plan Based on a Saliva Sample
37
Tough Climbing Backpacks
Mountain Hardwear's Multi-Pitch Bags are for Rock Climbers
36
Immersive Sports Subway Cars
Taipei Transformed Its Subway Cars to Promote 'Universiade'
35
Dual-Purposed Bike Locks
The Translok is a Solution to Two Common Cycling Problems
34
Conscious Team Jerseys
The New Nike and NBA's Jerseys Will Be Made of Recycled Water Bottles
33
Sustainable Stand-Up Paddle Boards
This 'Surftech' Paddle Board Uses Eco-Friendy 'BLOOM' Foam
32
Rampant Lioness Logos
The National Dutch Women's Soccer Team Recently Received a Logo Redesign
31
Arcade-Inspired Golf Games
The 'PuttSkee' Skee Ball Golf Game Can be Played Anywhere You Want
30
Protective Communication Helmets
The 'Triumph' Helmet Incorporates a Two-Way Radio into the Design
29
Water Sports Walkie-Talkies
The SeaTalkie Can Keep You Safe and Connected Even in the Water
28
Cold Brew Coffee Shots
Bizzy Coffee Shots Deliver a Burst of Energy Without the Addititves
27
Basketball Training Nets
The Dr. Dish iC3 Basketball Shot Trainer Helps Improve Your Game
26
Aquatic Board Carriers
The 'Shore Ride' Board Carrier Can be Pulled or Attached to Your Bike
25
Eco Sports Team Diapers
The Honest Company MLB Team Diapers Celebrate America's Favorite Pastime
24
In-Bar Ice Baths
Amstel's 'Cold Tub Pub' Will Refresh Cyclists After the Prudential Ride London
23
Mountain Biking Social Networks
MTBNB is a Social Network Dedicated to Off-Road Cycling
22
Senior Endorsement Deals
For Miracle Whip's 84th Birthday, It Endorsed a Senior's Basketball Team
21
AR Jersey Apps
The Kings + Golden 1 Center App Shares the Look of the Team's New Nike Jerseys
20
Record-Breaking Helmet Designs
Team GB's Rio 2016 Helmet is the World's Fastest Cycling Helmet
19
Shareable Olympic Medals
The Paris 2024 Olympic Medals were Designed by Philippe Starck
18
Glass Pool Tables
This 'X1 Everest' Pool Table Features a Special Coating That Mimics Fabric
17
Caryall Water Bottles
'Sweat Rush' is the a Water Bottle That Carries Your Essentials
16
Open-Source Sport Robots
The 'BADDY' Badminton Robot is Suitable for Players of All Skill Levels
15
Folding Children's Helmets
Closca's Collapsible Helmet for Kids Comes with Decorative Stickers
14
Strong Sparring Sensors
Hysko is a Wearable Punch Tracker for Training Pugilists
13
Indigenous Athletic Campaigns
'Team 88' Promotes the Benefits of Sport at the Toronto 2017 NAIG
12
Warm Lightweight Sleeping Bags
Mountain Hardwear's Ghost Whisperer Bag is Inspired by a Jacket
11
Inflatable Training Slopes
The Progression Airbag Mimics a Slope to Help Athletes Train in Summer
10
Modular Dart Defense Systems
'Blaster Boards' Click Together to Make a Custom Nerf War Bunker
9
Laser-Engraved Bicycle Toolkits
'ToolB' Makes Trail-Side Repairs Quickly, Easily and in Style
8
Extreme Sports Drones
The Airdog 2 is Designed for Photographing and Filming Extreme Sports
7
Individuality-Focused Sportswear Campaigns
This New Under Armour Campaign Was Dubbed 'Unlike Any'
6
Tech-Infused Hula Hoops
The VHOOP Fitness Device is an App-Enabled Hula Hoop
5
Marshmallow-Flavored Energy Gels
GU Energy Labs' Newest Product Boasts a Toasted Marshmallow Taste
4
Urban eSports Leagues
Overwatch League Will be a City-Based Professional eSports League
3
Smart Baseball Swing Sensors
'Blast Baseball' Gives Players and Coaches Advanced Swing Metrics
2
Pro Sports Rewards Apps
'My One Buffalo' Gives Sabres and Bills Fans Integrated Features
1
Biometric Stadium Security Systems
StadiumGuard Uses Vein Scanners to Prevent Rowdy Crowds
Related Ideas
Football Management Tournaments
FIFAe Introduces the Football Manager FIFAe World Cup
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Tennis-Ball-Themed Hotel Suites
IHG Presents the ‘IHG Rally Room' for Tennis Fans
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
In-Store Senior Fan Zones
Asda's In-Store Nanzones Fight Loneliness in Elderly Sports Lovers
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Exclusive Olympic Viewing Events
Airbnb Icons Invites Guests to Experience the Paris 2024 Olympics
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Logo-Shaped Sportswear Pillows
The Nike Birthday Pillow Gift Box is a Hong Kong Exclusive
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Striking Motorsport-Inspired Collections
PUMA Unveiled Electrifying Las Vegas Grand Prix Capsules
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Baseball-Inspired Streetwear Apparel
PacSun x The Wild Collective Debut a MLB Collection for Women
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Global Games-Inspired Sneakers
The New Air Jordan 6 Retro Shoes Get an Olympic Makeover
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Italian-Inspired Football Fashion
Art of Football Adds Two More Designs to its FW24 Roster
Athlete-Collaborative Premium Sneakers
Jude Bellingham Gets an Exclusive adidas Collection
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
High-Performance Underwear Collections
Tommy John Introduces the Medalist Collection
Performance Pickleball Apparel
Stack Athletics' Summer Collection Keeps Players Cool on the Court
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Americana Baseball Fashions
The Polo Ralph Lauren x New York Yankees Collection is Fall-Ready
Premium Hockey Collaborations
NHL, Fanatics and lululemon Team Up for a New Fan Collection
Mysterious Sports Drink Flavors
The Gatorade Mystery Flavor is the First of its Kind
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Score-Tracking Esports Applications
The Esports World Cup Now Has a Mobile App for Attendees
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Sailing Race-Inspired Fashion Capsules
The Louis Vuitton 37th America’s Cup Barcelona Line is Chic
Football-Inspired Fall Fashion
Umbro and Slam Jam Join Forces on the Penalty Culture Capsule
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Football Match Weddings
Snickers' Own Goal Competition Awarded One Lucky Football-Loving Couple
Interactive Sports Game Predictions
Guul's EURO 2024 Predictor Offers Connection and camaraderie
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Retro-Tinged Revived Football Shoes
Nike Brings Life Back to its Field General Sneaker Model
Golden Olympic Burrito Promotions
Chipotle Has Brought Back Team Chipotle for the Paris Olympics
Car-Branded Basketball Giveaways
Canada Basketball & Turo Debut Unforgettable Fan Experiences
Women-Centric Boxing Gear
Tussle Gear Boasts a Range of High-Quality Boxing Gear
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Eye-Catching Modern Tennis Collections
Year of Ours Has Debuted Its Annual Year Tennis Collection
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Fashion-Forward Athlete Partnerships
The HUGO BOSS x David Beckham Collab is Highly Anticipated
Cannabis-Sponsored Sports Leagues
Tempter’s Partnership with Karate Combat is Significant
Paris Olympics Timepieces
Swatch Introduced its OLYMPIC GAMES PARIS 2024 Collection
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Vibrant Women's Athlete Kits
Oakland Soul Sports Club Unveils Its 2024 Designs
Data-Driven Esports Partnerships
Electronic Arts Teams Up with Stats Perform Ahead of FC24
Motorsports-Inspired Fall Fashion
Sage Nation Introduces a New Collection for FW24
Sportswear-Branded Game Bundles
adidas Enters the Fortnite Universe with a Versatile Bundle
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Olympic-Inspired Sportswear Collections
Chubbies Has Introduced a Team USA Capsule Series
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Soccer-Inspired Mural Campaigns
Hisense Has Launched Its Beyond Glory Mural Campaign
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Free Tennis Tournament Events
The US Open Fan Week will Take Place at the Arthur Ashe Stadium
Creatively Sponsored Art Events
Sharpie is Sponsoring the Upcoming Art Battle Event in Los Angeles
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Esports Hat Collections
FURIA Partners with New Era for a Hat Merchandise Collaboration
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
20s-Inspired American Sportswear Collections
Thom Browne Debuts a High Summer Capsule Collection
Cross-Cultural Esports Programs
USEF and Ghost Gaming Debut the International Esports Exchange
Elephant-Printed Sports Kits
Paris Saint-Germain Launches the New Michael Jordan Kits for 2023-24
Volleyball-Specific Athletic Wear Partnerships
Adidas Partners with League One Volleyball (LOVB)
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Agile Athletic Gear Collections
The Under Armour UNSTOPPABLE Collection is Athlete-Approved
Elevated Sports Team Merch
Fear of God Partnership Brings Elevated Style to the NBA and WNBA
Esports Data-Based Deals
Bayes Esports Debuts a New Data Supplying Deal with the Esports World Cup
Collaborative Sporty Football Kits
Manchester City Joins PUMA On a New Football Kit Design
Athlete-Inspired Interactive Experiences
Gatorade Canada's G Arena Was Held from August 22 to 24
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Exciting Pickleball-Themed Sweepstakes
Eggland's Best Has Launched Serves Up Summer
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Free-of-Charge Live Sports Channels
The Roku Sports Channel Arrives August 12
Event Shuttle Rideshare Services
Uber Shuttle is Targeted Towards Sporting Events and Concerts
Foldable Olympic Athlete Smartphones
The Samsung Galaxy Z Flip6 Olympic Edition is Yellow-Hued
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Esports Wearable Sponsorships
Oxygen Esports is Renewing its GamerTech Partnership
MENA-Based Esports Events
Saudi Arabia is Expected to Host the World Esports Championship
Festivity-Prepared Vibrant Jerseys
Corteiz Unveils a New Football Jersey Ahead Notting Hill Carni
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Unique Crossword Events
The New York Times Games Celebrates the Anniversary of the Mini Crossword
Basketball Gaming Additions
Nintendo Adds Basketball to Nintendo Switch Sports
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Baseball-Branded Sports Drink Expansions
BODYARMOR Sports Drink Expands to Canada
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Anniversary-Commemorating Jersey Designs
Umbro and Over the Pitch Unite to Debut a New Collection
Flag Football Athlete Partnerships
Oakley Has Announced Its Partnership with Diana Flores
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign