These aquatic fashion examples range from eccentric underwater runways to summer holiday lookbooks that look to the ocean for their visual inspiration. Thanks to luxury labels like Givenchy and Kenzo, aquatic themes are taking over the fashion industry both on the high end and low end of the style spectrum.
While Kenzo and Givenchy are releasing shark-accented collections, affordable retailers like Pixie Market are also recognizing the popularity of aquatic fashion themes and are selling their own versions of these styles.
In addition to countless runway presentations, editorials and marketing campaigns, youth culture can't get enough of this aquatic craze either. The obsession with all things aquatic is one of the driving forces behind the Seapunk music and fashion subculture that looks to underwater themes and mermaid characters for visual inspiration.
50 Aquatic Fashion Examples
49
Extreme Hair Color Editorials
The Enrique Badulescu Marie Claire US Beauty Story is Seapunk-Themed
48
Japanese Underwater Fashion Shoots
Alix Malka
47
Submered Fashion Photography
Susanne Stemmer Captures an Aquatic Fashionista
46
Surreal Submerged Fashion Ads
The Wonderland Couture by Feline Blush Campaign is Magical
45
Dreamy Underwater Editorials
The Sent From Above Beauty Story Features Aquatic Captures
44
Dewy Sculptural Photoshoots
The ELLE Netherlands July 2012 Editorial Stars Marte Mei van Haaster
43
Beached Mermaid Editorials
Kristen McMenamy Plays an Edgy Mermaid in This W Magazine Series
42
Flamboyant Seapunk Fashions
The DORAABODI Spring Collection Embraces Aquatic Patterns
41
Ethereal Aquatic Editorials
The Fire in the Sky Michael David Adams Image Series is Dreamlike
40
Aquatic High Heels
Ruud Baan Has His Models Pose In Stilettos Underwater
39
Water Nymph Photography
The Stephen Landau 'Water' Editorial Portrays Flowing Beauty
38
Shadowed Swimwear Shoots
Caroline Corinth for Marie Clare Spain June 2012 is Ravishing
37
Elegant Seapunk Couture
Xiao Li's Autumn/Winter 2014 Collection Reinvents Chinese Fashion
36
Stylish Sprite Shoots
Anthropologie's Underwater Summer Catalog Photography
35
Sweetly Surreal Photography
It's Rainy Out by Ilse Moore Defies Gravity with Playful Wonder
34
Retro Poolside Campaigns
The Eres Paris Cruise 2014 Collection Advertorial Stars Lindsey Wixson
33
Aquatic Fishtail Pumps
These Charlotte Olympia Fish Heels Will Reveal Your Love for the Ocean
32
Independent Aquatic Editorials
Ymre Stiekema Goes Solo for Vogue Netherlands May 2014 Issue
31
Aquatic-Inspired Jewelry
Octopus Jewelry Displays the Beauty of Tentacles Without the Slime
30
Artistically Aquatic Editorials
W Magazine's Scuba Diving Fashion Spread Conquers the Deep Blue
29
Buoyant T-Shirt Lookbooks
The Altru Summer 2014 Collection's Lookbook Features Floating Tees
28
Affordable Aquatic Couture
The Dolphin Print Dress from Pixie Market Celebrates Sea Creatures
27
Over-Saturated Print Advertorials
The Kenzo Spring/Summer 2014 Campaign Preview is Electric
26
Mermaid Marketing Campaigns
The Mulberry Spring/Summer 2013 Advertisements are Aquatic
25
Oceanic Beauty Campaigns
The Bimba & Lola Spring/Summer 2014 Campaign is Aquatically Inspired
24
Submerged Siren Photography
The Michael David Adams Forever Young Image Series is Ethereal
23
Eccentric Aquatic Runways
The Krizia Robustella Spring/Summer 2013 Collection is Mermaid-Inspired
22
Aquatic Fashion Photography
VMan Goes 'In Deep' For Men's Spring
21
Stylishly Submerged Shoots
Soon Tong's Deep Blue Series is Surreal and Edgy
20
Aquatic Beauty Photoshoots
Michael David Adams' Le Grand Bleu Series is Water-Friendly
19
Fossilized Swimwear Collections
The ‘Prey’ Line from Vanwolff is Worth the Hunt
18
Summer Holiday Lookbooks
The GRUNDTNER and SoHNE Spring/Summer 2014 Collection Celebrates The Sun
17
Submerged Siren Spreads
Nella Balda Captures a Stunning Set of Fabulous Photographs
16
Conceptual Mermaid Portrayals
Oyster Fashion's 'LUNAR-SEA' Editorial is Inspired by Aquatic Life
15
Aquatic Mineral-Inspired Lookbooks
The Bimba & Lola Spring 2014 Collection Channels Little Mermaid
14
Submerged Embrace Covers
Horse Magazine's Fourth Issue Features Top Model Oriol Elcacho
13
Submerged Aquatic Fashion
Guinevere Van Seenus Numero Magazine Spread Shows Classic Beauty
12
Alluring Aquatic Editorials
The Acque Alta in Harper's Bazaar Singapore May 2012 is Glowing
11
Drenched Jewelry Photography
Philip Gay Captured Valerija Kelava for Vogue Russia February 2014
10
Artistic Aquatic Wedges
The Charlotte Olympia Maiden Voyage Embodies a Seaside Atmosphere
9
Fresh Water Fashion Films
Pierre Debusschere 'The Lake' Will Inundate you in Splendor
8
Submerged Dreamtorials
Erich Valo Dives Deep for Surreal Photography
7
Aquatic Mammal Holdalls
The Kujila Whale Bag is a Whale of a Tale
6
Aquatic Skeletal Tablet Cases
This Designer iPad Case by Givenchy Features a Shark Bone Print
5
Adorable Sea Creature Hosiery
These Jasper Dolphin White Socks from OFWGKTA are Nostalgic
4
Aquatic Goddess Photography
The Nymph Editorial Exclusive for The Ones 2 Watch is Cocneptual
3
Oceanic Ocotopus Leggings
These Leggings Make it Look Like an Octopus is Clinging to Your Leg
2
Underwater Coral Clutches
This Digital Print Clutch from Pixie Market is Something You Have to See
1
Scuba Shark Totes
The Scuba Riding Shark Messenger Bag From ExBoyfriend is Wild
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Subculture Fashion Collections
The BALENCIAGA Fall 2024 Haute Couture Collection is Ultra-Chic
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Asian Culture-Inspired Fashion Lines
Asai's Fall/Winter 2023 Debuted During London Fashion Week
Frilly Feminine Swimwear
Hunza G Introduces a New Swimwear Collection for Summer 2024
Wild Animal-Decorated Gowns
The Schiaparelli Lion Head Dress is the Talk of the Town Right Now
Minimal Collaborative Dive Watches
Swarch and Blancpain Present the Scuba Fifty Fathoms
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Water-Inspired Sustainable Fashion
Craghoppers Unveils a New Collection for the SS23 Season
Marine-Inspired Revived Timepieces
Seiko Presents the Revived Marinemaster Collection
Dainty High-Femme Swimwear
Frankies Bikinis Goes for a Feminine Swimwear Aesthetic for Summer
Vintage Ski-Inspired Fashion Collections
Filippa K's AW '23 Line Takes Cues from 1970s Ski Culture
Lunar Festivity-Inspired Fashion Capsules
KENZO Unveils the Year of the Dragon Collection
Surfer-Inspired Sustainable Swimwear
Outerknown and Seea Launch a New Swim Collection
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Shark-Inspired Streetwear Apparel
Doublet Launches a Cheeky Fashion Collection in 2023
Ethereal Scandinavian Fashion Collections
Acne Studio Emphasizes a Bright Color Palette for SS24
Chic Sustainable Swimwear Designs
MABI Swimwear Debuted the Gaia Capsule Collection
Punk Romance-Inspired Fashion Collections
Maison Margiela's Fall 2023 Show is Edgy Yet Soft
Luxe Summer-Ready Fashion Series
Gucci Vault Presents a New Collaborative Collection
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Movie-Themed Swimwear Collections
The ROXY x Kate Bosworth Collection is Y2K Inspired
High-Fashion Winter Sport Collections
The FENDI Skiwear 2023 Collection Has Technical Pieces
Alligator-Adorned Fashion Capsules
le FLEUR* Teams Up with Lacoste on a Collaborative Collection
Dynamic Sci-Fi Fashion Collabs
Fendi and MAD Architects Join Forces on a Futuristic Capsule
Underwater-Created Whimsical Handbags
Coperni and Disney Present the Ariel Swipe Hangbag
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Shark-Inspired Tactile Capsules
FVCKRENDER x Calvyn Justus Debut Street-Style Pants
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Undone Luxury Fashion
AVAVAV FW23 Ripped Clothing Right Off of the Runway
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
Fisherman Style Collaborative Fashion
The Latest JW Anderson x UNIQLO Range Prepares for FW24
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Inclusive Elementally Inspired Jewelry
Every Wave Features Pieces Inspired by the Essence of Water
Student-Designed Runway Shows
The Kingston School of Art Put on a Futuristic Fashion Show
Sophisticated Minimalist Luxury Fashion
Alexander Mcqueen Showcases the Spring/Summer 2024 Capsule
Cultural Icon-Inspired Fashion Collections
Novitska's Vibrant Summer Collection is Eye-Catching
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Skate Fashion Runway Shows
ERL Presents its First-Ever Runway Show for the SS24 Season
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Sustainable Waterproof Footwear
CCILU Unveils the Fish Water Shoes with an Eco Design
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Experimental Summer Technical Fashion
_J.L-A.L_ Launches its SS23 Collection with Technical Cuts
Awareness-Raising Swimwear Fashion Shows
Natasha Tonic Debuts the Coral City Collection
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Hip Hop Fashion Exhibitions
MFIT Presents Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style
Proportion-Exploring Mystical Menswear
Alexander McQueen Presents His Intricate SS24 Collection
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Vibrant Couples Swimwear Collections
Kulani Kinis Debuts Island Paparazzi Line with Matching Sets
Reggae-Inspired Spring Fashion
Nicholas Daly Presents the Reggae Club Capsule for SS24
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Chic Retro-Inspired Watch Designs
Zodiac Revives Its Iconic 1953 Sea Wolf
Fashionable Performance Swimwear
Nike Swim is Launching Multiple New Styles Ahead of the Summer
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Ocean-Inspired Jewelry Collections
Flaire & Co. Brings Bring Seaside Elegance with Its New Capsule
Beach Day-Inspired Fashion Collections
Saul Nash's Spring/Summer 2024 Line is Titled Intersection
Fall-Ready Weatherized Advanced Apparel
nanamica Delivers Heartwarming Life-Tech Wear for FW24
Patterned Swimwear Collections
Pendleton's Swim and Beach Line Blends Heritage and Coastal Style
Innovative Seaweed Fabrics
PhycoLabs Harnesses the Potential of Seaweed in Textile Production
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Sustainably-Focused Experimental Fashion
Noki & the NESTT Showcase an Upcycled Fashion Collection
Sophisticated Technical Fall Fashion
Kaptain Sunshine Presents its New Range for the FW23 Season
Sustainable Beachwear Collections
Parley for the Oceans and Dior Launch New Beachwear Collection
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Winter-Ready Luxe Fall Fashion
Coggles Launches a Look at its New FW23 Collections
Athletic-Inspired Clothing
NAMA’s Collection Redefines Everyday Elegance with Sleek Scuba™ Fabric
Unique Long-Lasting Costumes
Love Khaos Creates Eco-Conscious Rave & Festival Wear
Aquatic Cosmetic Collections
Sigma Beauty Disney The Little Mermaid Collection Has Five Pieces
Folklore-Inspired Spring Fashion
Paolina Russo Presents her New Capsule for Spring 2024
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Nautical-Themed Spring Runways
Jawara Alleyne Presents the New SS24 Capsule in London
Punk Rock-Informed Fall Fashion
Av Vattev Designs the superculture Collection for FW24
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Music-Themed Fashion Apps
Upstream Allows You to Shop the Same Brands Your Favorite Musicians Do
Deep Ocean-Inspired Statement Jewelry
Maria Nilsdotter Launches the Siren Collection
Glamorous Maximalist Couture
Valentino Haute Couture Fall Winter 2023/2024 Had Big Accessories
Heritage-Honoring Minimal Fashion
QASIMI Unveils its New Collection for the SS24 Season
Futuristic Dynamic Sneaker Series
adidas Originals & Mr. Bailey Design the OZMORPHIS Collection
Nostalgic Luxe Vacation Fashion
Dua Lipa x Versace's La Vacanza Offers a Nod to 90s Style
Luxurious Boot-Sandal Hybrids
Givenchy Presents its New Shark Lock Sandal for the Season
Reimagined Hybrid Futuristic Sportswear
LUEDER Presents Hybrid Looks for SS24 During LFW
Otherworldly Summer-Ready Streetwear
Palace and Oakley Launch a Summer 2023 Capsule
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Immersive Fashion Week Events
Fashion Art Toronto's 1664 Fashion Week Fall 2024 is Comprehensive
Luxe Spring-Centric Bold Fashion
The Marni Spring/Summer 2024 Capsule is Full of Bright Looks
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Sophisticated Summer Capsules
Giorgio Armani Launches its Summer-Ready 'Mare' Collection
Stylish Holiday-Ready Apparel
Oseree's 'Bain de Minuit' Collection Merges Summer and Winter
Ocean-Friendly Upholstery Textiles
The 'Sport' Textiles Are Crafted From Shoreline-Sourced Plastic
Sustainable Bikini Fashion Shows
Space Swap Promotes Eco-conscious Fashion with Its Fashion Show
Spring-Centric Technical Fashion
HYKE Presents a Look at its New Collection for SS24
Denim-Based Summer Fashion
A1 Denim Highlights Themes from the 90s for the SS23 Capsule
North African Culture-Inspired Fashion
Daily Paper's Under the Same Moon Series Readies for SS23
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Streaming Shows-Inspired Apparel Collections
Lacoste and Netflix Unveil New Apparel Collection
Anime-Themed Fashion Lines
One Piece is Working With Lacoste to Produce a New Apparel Capsule
Rustic Ruin-Inspired Aquariums
Tatiana Bilbao Estudio Designs The Sea of Cortez Research Center
Luxury Italian Purses
Italy-Based Aquazzura Introduces its Debut Luxury Bag Collection
Contemporary Skiwear Capsules
DKNY Tech Enters the Sports Market with Its First Skiwear Collection
Urban Hiking-Themed Spring Fashion
ROA Presents its Newest Capsule Designed for SS24
Seaside-Influenced Fall Menswear
Forét Presents its Latest Collection Designed for FW24
Understated Spring-Centric Fashion
Stein Presents its Spring/Summer 2025 Line of Minimal Looks
Upcycled Automotive Couture Collections
This Collection is Made With Discarded Auto Components
Sustainable Swimwear Collections
Kosta Kini Has Launched a New Versatile Swimwear Collection
Y2K-Inspired Co-Ed Luxe Fashion
Wood Wood Presents the Heaven Out There Series for FW23
Nautical-Themed Spring Apparel
Drake's Presents its Latest Collection for Spring 2023
Recycled Plastic Swimwear
Coastal Cool’s Sustainable Swimwear Blends Style with Purpose
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Vibrant Dynamic Spring Fashion
Mackintosh Unveils an Expansive Capsule for the SS23 Season
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Animal-Shaped Luxury Beanbags
Bottega Veneta Presents the Art Collection Inspired by Noah's Ark
Fashion-Centric Quilted Slippers
Sandy Liang Presents a New Range of Plush Subu Footwear
Irish Folklore-Inspired Fashion
UNDERCOVER Presents its New Collection for the SS24 Season
Luxury Cruise Fashion Lines
Cunard Partners with Christian Siriano for Transatlantic Fashion Week
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Beweled Fashion Forward Clogs
Simone Rocha and Crocs Develop Dynamic Heel-Clog Designs
Chic Summer-Ready Apparel
Zalando Launches a New 40-Piece Capsule Collection with Paco Rabanne
Pleats-accented Fashion Collection
Issey Miyake Embraces Pleated Fashion for Spring/Summer 2024
Progressive Fabric Spring Fashion
Albion Unveils the Zoa Collection for the SS23 Season
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Coastal France-Inspired Fashion
Vilebrequin and Highsnobiety Join Forces on a Capsule
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Vibrantly Colorful Luxe Fashion
Marni Presents its New FW23 Collection in Tokyo This Week
Summer Workwear Sartorial Campaigns
Carhartt WIP Presents its New Marina Campaign for SS23