Doublet Launches a Cheeky Fashion Collection in 2023
Kalin Ned — July 14, 2023 — Pop Culture
References: highsnobiety
Japanese label Doublet turns heads in 2023 with a cheeky fashion capsule for the Fall/Winter season. The brand is well-known for its unconventional designs and this year, it delivers a playful shark-inspired puffer jacket that is sure to be of interest to style-minded consumers. The silhouette resembles a vintage field jacket with a Canada Goose-inspired shoulder patch. A key element of Doublet's offering is the detachable 3D shark mask that protrudes from the hood. The piece signals the brand's interest in disguise-oriented cheeky fashion designs. Priced at ¥176,000 (approximately $1,275), the puffer jacket aligns with Doublet's Monster theme for the Fall/Winter 2023 collection.
Alongside the jacket, Doublet also showcased a set of JAWS-inspired t-shirt designs that also boast a playful and humorous graphic.
Image Credit: WISM
Alongside the jacket, Doublet also showcased a set of JAWS-inspired t-shirt designs that also boast a playful and humorous graphic.
Image Credit: WISM
Trend Themes
1. Cheeky Fashion Capsules - Opportunity for brands to create unconventional and playful fashion collections that catch the attention of style-minded consumers.
2. Disguise-oriented Designs - Potential for fashion brands to incorporate disguise elements into their designs, adding an element of fun and intrigue.
3. Shark-inspired Apparel - Opportunity to tap into the popularity of shark motifs in the fashion industry, offering unique and eye-catching designs.
Industry Implications
1. Fashion - Fashion brands can explore unconventional designs and incorporate playful and humorous graphics in their apparel collections.
2. Streetwear - Streetwear brands can experiment with disguise-oriented elements in their designs, creating unique and attention-grabbing streetwear apparel.
3. Graphic Design - Opportunity for graphic designers to create eye-catching and humorous graphics inspired by popular motifs like sharks and JAWS.
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