The Kenzo Spring/Summer 2014 Campaign Preview is Electric
Jana Pijak — December 6, 2013 — Marketing
References: toiletpapermagazine.org & fuckingyoung.es
The Kenzo Spring/Summer 2014 campaign preview puts the label's electric textile prints on display. Showcasing over-saturated imagery, this bold advertorial was conceived by the TOILETPAPER Magazine team of Maurizio Cattelan, Pierpaolo Ferrari and Micol Talso.
The colorful campaign features top model Devon Aoki who poses alongside Paul Boche. Paul appears to hold a large fish prop over his head as Devon lounges atop it. The eccentric pair is clad in the label's latest collection of casuals that boast aquatic and topography-inspired prints.
Whether showcasing urban or natural landscape elements, the label's vivid textiles stay true to its wild and youthful aesthetic. The Kenzo Spring/Summer 2014 campaign preview embodies an eccentrically elegant air and mixes impeccable tailoring techniques with a range of comfy, athletic-wear silhouettes.
The colorful campaign features top model Devon Aoki who poses alongside Paul Boche. Paul appears to hold a large fish prop over his head as Devon lounges atop it. The eccentric pair is clad in the label's latest collection of casuals that boast aquatic and topography-inspired prints.
Whether showcasing urban or natural landscape elements, the label's vivid textiles stay true to its wild and youthful aesthetic. The Kenzo Spring/Summer 2014 campaign preview embodies an eccentrically elegant air and mixes impeccable tailoring techniques with a range of comfy, athletic-wear silhouettes.
Trend Themes
1. Electric Textile Prints - The use of over-saturated and colorful textile prints in advertising campaigns creates a visually striking and attention-grabbing aesthetic.
2. Eccentric and Elegant Fashion - Brands that combine eccentric and elegant design elements in their collections can appeal to a younger demographic looking for unique and standout fashion pieces.
3. Mixing Casual and Athletic-wear Silhouettes - The blending of casual and athletic-wear silhouettes in fashion collections offers a comfortable and stylish option for consumers with an active lifestyle.
Industry Implications
1. Fashion - Fashion brands can experiment with using electric textile prints to create bold and eye-catching advertising campaigns.
2. Advertising - Advertising agencies can explore the concept of eccentric and elegant fashion campaigns to capture the attention of consumers in a crowded market.
3. Sportswear - Sportswear brands can adopt the trend of mixing casual and athletic-wear silhouettes to cater to the growing demand for fashionable and functional activewear.
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