The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Laura McQuarrie — April 13, 2023 — Fashion
The 2023 Knix Swim Collection is the biggest swim collection to date from the intimate apparel brand and it launched with a splash thanks to a three-day immersive experience in Mexico. The Knix community for the first look at the expansive new swimwear collection with a live and unretouched photoshoot to express what the brand stands for—living unapologetically free with comfort and confidence.
The brand produced a live photoshoot starring Ashley Graham, Sarah Nicole Landry of The Bird's Papaya and Stephanie Shepherd, among other influencers, to show off products designed to move with the body for worry-free experiences. The collection includes both leakproof and non-leakproof designs, bikini tops, one-pieces and bottoms for easy mixing and matching.
Women are increasingly choosing brands that offer a range of sizes, styles and coverage options, allowing them to feel comfortable and confident in their swimwear choices. This shift reflects a growing emphasis on body positivity and inclusivity in fashion, as well as a desire among women to feel empowered and comfortable in their own skin.
The brand produced a live photoshoot starring Ashley Graham, Sarah Nicole Landry of The Bird's Papaya and Stephanie Shepherd, among other influencers, to show off products designed to move with the body for worry-free experiences. The collection includes both leakproof and non-leakproof designs, bikini tops, one-pieces and bottoms for easy mixing and matching.
Women are increasingly choosing brands that offer a range of sizes, styles and coverage options, allowing them to feel comfortable and confident in their swimwear choices. This shift reflects a growing emphasis on body positivity and inclusivity in fashion, as well as a desire among women to feel empowered and comfortable in their own skin.
Trend Themes
1. Unretouched Campaigns - Intimate apparel and swimsuit brands promoting their products through live, unretouched photoshoots to appeal to the demand for body positivity and inclusivity in fashion industry.
2. Inclusive Swimwear - Growing trend of swimwear brands providing a range of sizes, styles, and coverage options to promote comfort and confidence in consumers of diverse body types.
3. Leakproof Swimwear - Rising popularity of leakproof swimwear designs that offer worry-free experiences for women to enjoy water activities without the fear of unwanted leakage and discomfort.
Industry Implications
1. Swimwear - Swimwear brands can leverage live unretouched campaigns and offer inclusive and leakproof swimwear options to cater to the growing demand for body positivity and inclusivity in swimwear fashion among consumers of diverse body types.
2. Intimates - Intimate apparel brands can expand their product lines to offer inclusive and leakproof swimwear options and promote their products through live unretouched campaigns to appeal to consumers of diverse body types in fashion industry.
3. Photography and Videography - Photographers and videographers can position themselves in the market as trendsetters to offer services for live unretouched campaigns for swimwear brands that aim to promote diversity, body positivity, and inclusivity.
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