The ‘Prey’ Line from Vanwolff is Worth the Hunt
John Ibbitson — February 26, 2013 — Fashion
References: thebrunettesfashion.blogspot & vanwolff
The new 'Prey' line from Vanwolff, a newly established swimwear label from award-winning designer Andrew Maxin, not only showcases the beauty of the male form, but also celebrates the anatomy of aquatic life with the collection's series of x-ray, photo-print designs.
Frogs, Piranhas and shells -- and my personal favorite, the seahorse design -- are just a few of some of the skeletal forms one can make a splash with when hitting the beach this summer season. Made in Los Angeles, the label already carries a certain cool factor with its roots, but the hot designs and even hotter tailoring are what truly make the 'Prey' line worth hunting for.
For those wanting to sport a style a little less edgy, Vanwolff also makes an 'Essentials' line of swimwear that is just as revealing, even if it doesn't include the x-ray print of a snake.
Frogs, Piranhas and shells -- and my personal favorite, the seahorse design -- are just a few of some of the skeletal forms one can make a splash with when hitting the beach this summer season. Made in Los Angeles, the label already carries a certain cool factor with its roots, but the hot designs and even hotter tailoring are what truly make the 'Prey' line worth hunting for.
For those wanting to sport a style a little less edgy, Vanwolff also makes an 'Essentials' line of swimwear that is just as revealing, even if it doesn't include the x-ray print of a snake.
Trend Themes
1. Aquatic Life Prints - The use of aquatic life prints, inspired by x-ray photos, in swimwear designs is a disruptive innovation opportunity for the fashion industry to create unique products that appeal to consumers with edgy styles.
2. Fossil-inspired Swimwear - The development of swimwear lines inspired by fossils, such as skulls and shells of aquatic animals, is a disruptive innovation opportunity for designers to create alternative prints for consumers who desire unique and bold fashion options.
3. Male Form Emphasis - The focus on showcasing the beauty of the male form in swimwear collections is a disruptive innovation opportunity for designers to create products that cater to the growing demand for male body-positivity and inclusivity in the fashion industry.
Industry Implications
1. Fashion - The fashion industry has a disruptive innovation opportunity to develop unique and bold swimwear products that appeal to the growing demand for edgy and alternative fashion styles inspired by aquatic life fossil prints, while still emphasizing the beauty of the male form.
2. Art - The art industry has a disruptive innovation opportunity to create and sell aquatic life fossil prints and designs inspired by the Vanwolff 'Prey' line swimwear collection as unique art pieces or home decor items.
3. Ecotourism - The ecotourism industry has a disruptive innovation opportunity to develop guided fossil-inspired beach tours that showcase the beauty of aquatic life fossils and communicate the importance of preserving marine ecosystems and their rich biodiversity.
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