ERL Presents its First-Ever Runway Show for the SS24 Season
ERL by Eli Russell Linnetz launches its first-ever runway fashion show to highlight themes of real-life society by Venice Beach to honor its roots. The capsule is its boldest to date and is designed specifically for the Spring/Summer 2024 season. Some of the looks include upcycled kimonos that are blended with Roman-like bric materials similar to a silver brocade.
Other items include contrasted coats, rubber eyewear, and much more. Linnetz tells Hypebeast that “It’s my normal take on what I think people should wear. It’s a super focused, elevated version of ERL.” And when he told us that, explaining that the clothes were monochromatic and tonal, a big step into where the designer wants to take his brand, and were ultimately yet another exploration of “playfulness and youthful punk,”
Image Credit: Andrea Adriani, hypebeast
Other items include contrasted coats, rubber eyewear, and much more. Linnetz tells Hypebeast that “It’s my normal take on what I think people should wear. It’s a super focused, elevated version of ERL.” And when he told us that, explaining that the clothes were monochromatic and tonal, a big step into where the designer wants to take his brand, and were ultimately yet another exploration of “playfulness and youthful punk,”
Image Credit: Andrea Adriani, hypebeast
Trend Themes
1. Skate Fashion Runway Shows - ERL's first-ever runway show for the SS24 season highlights real-life society themes and offers opportunities for disruptive innovation in the skate fashion industry.
2. Upcycled Kimonos and Roman-like Bric Materials - ERL's capsule collection featuring upcycled kimonos blended with Roman-like bric materials presents a disruptive innovation opportunity in sustainable fashion.
3. Monochromatic and Tonal Designs - ERL's monochromatic and tonal designs in their Spring/Summer 2024 collection open up possibilities for disruptive innovation in the fashion design sector.
Industry Implications
1. Fashion Design - ERL's runway show and bold capsule collection offer disruptive innovation opportunities in the fashion design industry.
2. Skate Fashion - The skate fashion industry can explore disruptive innovations inspired by ERL's runway show, incorporating real-life society themes into their designs.
3. Sustainable Fashion - ERL's use of upcycled kimonos and Roman-like bric materials presents opportunities for disruptive innovation in the sustainable fashion industry.
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