As the pandemic wears on, the April 2021 social good trends reveal an ongoing focus on the health and livelihood of vulnerable populations.
Women have been especially hard hit by the COVID-19 pandemic as they try to balance careers with the demands of raising families and running households. In light of these challenges, IT Cosmetics marked International Women's Day by launching a global campaign to empower female business owners. With the help of the global nonprofit Kiva, IT Cosmetics offered to match business loans and pledged to provide $2 million by 2030 to support women-led businesses globally through Kiva.
As the April social good trends reveal, essential workers have also been the focus of many recent campaigns. For instance, Target recently teamed up with Lyft to offer employees two hours of time off and $15 in Lyft credits each way to get their vaccinations.
Top 25 Social Good Ideas in April
From Women's Day Collections to Staff Vaccination Accommodations:
Katherine Pendrill — May 2, 2021 — Social Good
24
Women Empowerment Collections
Posh Peanut is Supporting Girls Ahead of International Women's Day
23
Anti-Poaching Electric Bikes
The CAKE Kalk AP Supports the Southern African Wildlife College
22
Empowering Female Hero Apparel
CAMILLA Debuts Capsule in Collaboration with Wonder Woman
21
Women's Day Lifestyle Collections
The Roots x Emma Knight Range Supports Mentorship
20
Ethically-Made Premium Turkish Towels
House of Jude Offers Turkish Towels, Bedding, and More
19
Women-Celebrating Fast Fashion
The New Mango Capsule Collection is Created With Artist Ana Leovy
18
Branded Student Advertising Programs
LIFEWTR and Penn State are Supporting Design Students
17
Charitable Tech Accessories
CASETiFY's 'Her Impact Matters' Line Honors International Women's Day
16
Confidence-Boosting Affirmation Cards
Meredith Shaw Joined with Joyful Hearts Co. for a New Launch
15
Youth Grief Counseling Platforms
Guardian Lane Guides Kids and Teens Through Difficult Times
14
Frog-Saving Chocolate Packaging
Cadbury Australia Replaced Freddo the Frog with Real Frogs
13
Kid-Friendly Subscription Boxes
Girls Can! Crate is Made to Inspire and Empower Kids Ages 5 to 10
12
Informative Inclusive Video Games
Mafia III Tackles Historical Racism Through "Raw Interactions"
11
Social Media Women's Day Campaigns
TikTok and Shania Twain Debut #LetsGoGirls to Support Women
10
AI-Powered Fact Checkers
LOGICALLY Combines AI Technology with Human Fact-Checking Experts
9
Paid Vaccine Time Off
Urban Nature Store is Offering Paid Leave for Employees to Get Vaccinated
8
Women-Owned Small Business Support
Amazon Canada Celebrates Women’s Day with Winnie Harlow
7
Empowering Apparel Promotions
AVEC LES FILLES is Supporting Nonprofit Girls Inc for Women's Day
6
Senior Food Insecurity Campaigns
Wright's Market Launches Initiative to Fight Food Insecurity
5
Women-Owned Business Funding
IT Cosmetics Debuts an International Women's Day Ad Supporting Women
4
Single Parent-Supporting Cleaning Initiatives
Yelp Springs for Single Parents’ Cleaning
3
Empowering Female-Focused Capsules
PrettyLittleThing's New Collection Supports Charity Girls Inc.
2
Free Asian American Documentaries
PBS is Making ‘Asian Americans’ Documentary Free to Stream
1
Employee Vaccination Accommodations
Target is Offering Free Lyft Rides and Time off for Vaccines
Related Ideas
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
AI Job Skill Tools
Dove Chocolate's Mom Experience Translator Helps with Reintering the Workforce
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Women-Celebrating Luxury Eyewear Campaigns
The Versace Eyewear Spring/Summer 2024 is Chic
Collaborative Limited-Edition Holiday Collections
Aveda & Altuzarra Partner for an Exciting Launch
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Sustainable Repurposed Shirts
Olivia Wilde Unveils a New Eco-Friendly Collaboration with ThredUp
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Charitable Streaming Service Pop-Ups
All Proceeds from 'As Seen on Netflix' Support Mental Health
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Kind Gardening Pop-Ups
Mrs. Meyer's Compassion Store Trades Generous Acts for Garden Essentials
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Healthcare-Supporting Burrito Campaigns
Chipotle is Giving $1M in Burritos to Healthcare Workers
Emotional Health Cosmetics Initiatives
Tower 28 Debuts the 'It’s Okay To Be Sensitive Lip Kit'
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Positivity-Boosting Body Washes
method's Good Karma Body Wash Collection Inspires & Uplifts
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Breast Cancer Awareness-Supporting Socks
MoveActive Has Introduced 'Power in Pink'
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Thrift Shop Holidays
Goodwill Industries International is Promoting National Thrift Shop Day
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Philanthropic Cosmetic Brand Initiatives
Kiehl’s Open Doors Supports LGBTQ+ Homeless Youth
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Kindness-Promoting Culinary Experiences
Four Seasons Hotels and Resorts Marks World Kindness Day
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Beauty Brand Contributions
Ivy Beauty contributed $20,000 to Build NYC for Juneteenth
Women-Centric Accelerator Programs
Marshalls Has Introduced the Good Stuff Accelerator Program
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Web Browser-Focused Rebate Programs
Shift is Launching the Toggle Tax Rebate Program
Women's Literature-Inspired Skincare Stores
Aesop Boasts a Women's Literature Library
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Abuse Awareness Beauty Initiatives
YSL Beauty Recently Partnered with Women's Shelters Canada
Beauty Innovation Funds
L’Oréal's Inclusive Beauty Fund Recipients Were Announced
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Sustainable Funding Summits
Emerald Summit Connects Climate Innovators with Impact Investors
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Women's Day-Inspired Handbag Collections
HIE Introduces a New International Women's Day Collection
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Illness-Centric Public Education Campaigns
HHS is Launching the 'Risk Less. Do More' Campaign
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Pink Spider-Themed Apparel
SP5DER Worldwide Launches a New April Drop with Pink Influences
Health-First Funding Initiatives
Gilead Sciences is Aiming to Bolster HIV Prevention in the U.S
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Awareness-Raising Silk Bedding Lines
LILYSILK Teams Up with the National Breast Cancer Foundation
Cruelty-Free Cosmetic Updates
Avon Beauty Products are Now Leaping Bunny-Approved
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Mental Health Partnerships
Pacsun Has Announced a New Global Partnership with the Rare Impact Fund
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
Anniversary-Celebrating Educational Initiatives
Kleenex® Partners Jenna Bush Hager
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Wellness Discovery Platforms
Wellworthy Helps Individuals Navigate the Health and Wellness Market
Empowering Wish Campaigns
Make-A-Wish® Canada's 'Women for Wishes' Campaign Has a $1 Million Goal
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Airline Employee Nursing Kits
AirAsia Debuts a New Nursing Cover as Part of Its Moms-on-duty Kit
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Social Isolation-Combating Platforms
TimeBank by Healthfirst Foundation Has Debuted a New Platform
Connective Non-Profit Funding
Wingtap Connects Users with Charities in Need of Fund
Awareness-Raising Airline Campaigns
American Airlines Has Partnered with Stand Up to Cancer
Collaboration Springtime Clothing Collections
Diane von Furstenberg for Target Has Over 200 Pieces
Women-Empowering Hotel Group Initiatives
Radisson Hotel Group Launched an Inaugural Diversity Week
Teacher Appreciation Giveaways
GIMME Beauty's Back-To-School Campaign Focuses on Teachers
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Health System Improvement Initiatives
Eli Lilly and Company Has Announced a Donation to UNICEF
Anonymous Gratitude-Exchanging Platforms
'A Little Optimism' Let's People Share Weekly Gratitudes
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Refugee-Supporting Workplace Initiatives
IKEA is Extending its Refugee Employment Pilot
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Branded Small Business Contests
Staples Canada Honors Small Businesses with Boost My Biz Contest
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Team-Based Wellness Challenges
Bright Break Enhances the Well-Being of Remote and Hybrid Employees
Awareness-Driven Pink Mug Fundraisers
The Toasted Yolk Cafe is Running Pink Mugs for Cancer