As the pandemic wears on, the April 2021 social good trends reveal an ongoing focus on the health and livelihood of vulnerable populations.
Women have been especially hard hit by the COVID-19 pandemic as they try to balance careers with the demands of raising families and running households. In light of these challenges, IT Cosmetics marked International Women's Day by launching a global campaign to empower female business owners. With the help of the global nonprofit Kiva, IT Cosmetics offered to match business loans and pledged to provide $2 million by 2030 to support women-led businesses globally through Kiva.
As the April social good trends reveal, essential workers have also been the focus of many recent campaigns. For instance, Target recently teamed up with Lyft to offer employees two hours of time off and $15 in Lyft credits each way to get their vaccinations.
Top 25 Social Good Ideas in April
From Women's Day Collections to Staff Vaccination Accommodations:
Katherine Pendrill — May 2, 2021 — Social Good

24
Women Empowerment Collections
Posh Peanut is Supporting Girls Ahead of International Women's Day

23
Anti-Poaching Electric Bikes
The CAKE Kalk AP Supports the Southern African Wildlife College
22
Empowering Female Hero Apparel
CAMILLA Debuts Capsule in Collaboration with Wonder Woman
21
Women's Day Lifestyle Collections
The Roots x Emma Knight Range Supports Mentorship
20
Ethically-Made Premium Turkish Towels
House of Jude Offers Turkish Towels, Bedding, and More
19
Women-Celebrating Fast Fashion
The New Mango Capsule Collection is Created With Artist Ana Leovy
18
Branded Student Advertising Programs
LIFEWTR and Penn State are Supporting Design Students
17
Charitable Tech Accessories
CASETiFY's 'Her Impact Matters' Line Honors International Women's Day
16
Confidence-Boosting Affirmation Cards
Meredith Shaw Joined with Joyful Hearts Co. for a New Launch
15
Youth Grief Counseling Platforms
Guardian Lane Guides Kids and Teens Through Difficult Times
14
Frog-Saving Chocolate Packaging
Cadbury Australia Replaced Freddo the Frog with Real Frogs
13
Kid-Friendly Subscription Boxes
Girls Can! Crate is Made to Inspire and Empower Kids Ages 5 to 10
12
Informative Inclusive Video Games
Mafia III Tackles Historical Racism Through "Raw Interactions"
11
Social Media Women's Day Campaigns
TikTok and Shania Twain Debut #LetsGoGirls to Support Women
10
AI-Powered Fact Checkers
LOGICALLY Combines AI Technology with Human Fact-Checking Experts
9
Women-Owned Small Business Support
Amazon Canada Celebrates Women’s Day with Winnie Harlow
8
Paid Vaccine Time Off
Urban Nature Store is Offering Paid Leave for Employees to Get Vaccinated
7
Empowering Apparel Promotions
AVEC LES FILLES is Supporting Nonprofit Girls Inc for Women's Day
6
Senior Food Insecurity Campaigns
Wright's Market Launches Initiative to Fight Food Insecurity
5
Women-Owned Business Funding
IT Cosmetics Debuts an International Women's Day Ad Supporting Women
4
Single Parent-Supporting Cleaning Initiatives
Yelp Springs for Single Parents’ Cleaning
3
Empowering Female-Focused Capsules
PrettyLittleThing's New Collection Supports Charity Girls Inc.
2
Free Asian American Documentaries
PBS is Making ‘Asian Americans’ Documentary Free to Stream
1
Employee Vaccination Accommodations
Target is Offering Free Lyft Rides and Time off for Vaccines
Related Ideas
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Collaborative Limited-Edition Holiday Collections
Aveda & Altuzarra Partner for an Exciting Launch
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Millennial Pink-Inspired Apparel
UNIQLO Features Practical Spring Pieces in Signature Pink Hues
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Collaborative Retailer Capsules
The Kate Spade New York x Target Collection Boasts Vibrancy
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Global Inclusive Retail Initaitives
Women-Led Wednesday Promotes Women-Operated Businesses
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Emotional Health Cosmetics Initiatives
Tower 28 Debuts the 'It’s Okay To Be Sensitive Lip Kit'
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Sizable Laundry Donation Campaigns
Bath & Body Works Donates Its Products to Two Non-Profits
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Refillable Cosmetic Campaigns
The L'Oréal #JoinTheRefillMovement Campaign is Expansive
Complimentary Coffee Campaigns
Starbucks and NHS Charities Together Partnered for Free Coffee
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Collaborative Collection Expansions
Hard Candy and Girl Scouts Bring Back Their Sweetest Collab
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Pollinator-Supporting Jewelry Campaigns
Birks Group Strengthens Its Birks for Bees Campaign
Soup Giveaway Campaigns
Heinz Launches a New Soup Giveaway Campaign with Sam Thompson
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Essential Shopping eCommerce Promotions
Amazon Everyday Essentials Week Will Offer Up to 40% Off
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Afternoon Break-Encouraging Campaigns
Halfday Iced Tea is Launching the Halfday Break Campaign
Influencer-Curated Second-Hand Pop-Up
Evergreen Goodwill Partners with Seattle-Based Influencers
Positivity-Boosting Body Washes
method's Good Karma Body Wash Collection Inspires & Uplifts
Footwear-Based Father’s Day Giveaways
HEYDUDE Launches the 'Good Dude Giveaway'
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Pet Cancer-Focused Initiatives
Petco Love and Blue Buffalo Renew Their Collaborative Efforts
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Compassion-Focused Retail Concepts
Mrs. Meyer's Clean Day is Running a Compassion Store in Toronto
Breast Cancer Awareness-Supporting Socks
MoveActive Has Introduced 'Power in Pink'
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Thrift Shop Holidays
Goodwill Industries International is Promoting National Thrift Shop Day
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Skincare Brand Grant Programs
Bubble Skincare Launches its 'Face The Future' Initiative
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
International Women’s Day Events
W Toronto will Feature Curated Women-Centric Celebrations
Women-Centric Accelerator Programs
Marshalls Has Introduced the Good Stuff Accelerator Program
Microbatch Chocolate Collections
Beyond Good Will Stand Out at the Natural Products Expo West 2025
Menopause-Mindful Workplace Initiatives
LifeSpeak Inc. Marks Women's Health Month
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Web Browser-Focused Rebate Programs
Shift is Launching the Toggle Tax Rebate Program
Kindness-Promoting Culinary Experiences
Four Seasons Hotels and Resorts Marks World Kindness Day
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Small Business Support Initiatives
Mastercard Awards Ten Female Entrepreneurs with Grants
Fair Wage-Supporting V-Day Campaigns
Acumen Launched the #Cocoamitment Campaign
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Sustainable Funding Summits
Emerald Summit Connects Climate Innovators with Impact Investors
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
New Year Retail Promotions
Target Circle Members Can Score a Complimentary Item This January
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Holistic Skincare Branding Initiatives
Ghost Democracy Debuts a Partnership Program and New Collab
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Celebratory Female Empowerment Cupcakes
Lola’s International Women’s Day Cupcakes Arrive in March
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Menstrual Health Day Initiatives
The Period Purse Launched 'Menstrual Health Day is Every Day'
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Illness-Centric Public Education Campaigns
HHS is Launching the 'Risk Less. Do More' Campaign
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
Philanthropic Diaper Partnerships
HealthyBaby Donated 750,000 Diapers to Families
International Women's Day Campaigns
The YWCA Launches 'Rebook It' to Ensure the Date is Marked
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Anniversary-Celebrating Cosmetic Lines
Thrive Causemetics® Debuts the 10th Anniversary Vault L:ine
Charitable Advent Calendars
24 Good Deeds Offers a Digital Advent Calendar with a Purpose
Human Trafficking-Battling Campaigns
ITS Logistics and TAT Address Societal Challenges
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Global Destination Awards
Air Canada Vacations Launches the 'Travellers’ Top Picks Awards'
Women-Empowering Work Programs
Vantage Foundation and Grab Indonesia Address Workforce Challenges
Youth-Targeted Finance Campaigns
Little Learners, Big Earners Teaches Money Basics to Gen Alpha
Women-Focused Tech Hiring Drives
HCLTech Presents the 'Women in Tech' Hiring Drive 2025
Anniversary-Celebrating Educational Initiatives
Kleenex® Partners Jenna Bush Hager
Kindness-Promoting Flower Sharing Initiatives
Heirloom Roses Joins Growing Kindness Project
Community Wellness-Focused Initiatives
The Life Time Foundation Reinforces Commitment to Wellness
Philanthropic Healthcare Initiatives
Toyota Motor North America Boasts the Way Forward Fund
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Airline Employee Nursing Kits
AirAsia Debuts a New Nursing Cover as Part of Its Moms-on-duty Kit
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Connective Non-Profit Funding
Wingtap Connects Users with Charities in Need of Fund
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Awareness-Raising Airline Campaigns
American Airlines Has Partnered with Stand Up to Cancer
Discounted Rideshare Partnerships
Lyft and NerdWallet Collaborated on a Limited-Time Promotion
Women-Empowering Hotel Group Initiatives
Radisson Hotel Group Launched an Inaugural Diversity Week
Disability Representation-Encouraging Grants
Getty Images Announces a $20,000 Grant Initiative
Teacher Appreciation Giveaways
GIMME Beauty's Back-To-School Campaign Focuses on Teachers
Charitable AIDS-Focused Medical Scrubs
HYPOTHESIS & (RED) Tackle HIV/AIDS Prevention & Treatment
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Charity Contest Campaigns
Momcozy Recently Announced the Love in Action Campaign
Tiered Healthcare Benefit Plans
American Collective LP Has Introduced a Dual-Focused Initiative
Female Orphanage Initiatives
OTB Foundation Supports an Orphanage with Jil Sander Initiative
Employee Advocacy Tools
Sharekitt Simplifies Employee Advocacy for Product Launches and Events