Meredith Shaw Joined with Joyful Hearts Co. for a New Launch
Riley von Niessen — March 22, 2021 — Social Good
References: joyfulheartsco
Meredith Shaw, a Canadian inclusive style expert, has joined forces with affirmation card company Joyful Hearts Co. to come up with a range of limited edition affirmation and action cads that pay homage to National Confidence Day.
The 'Confident & Crushing It' cards feature different positive messages, which aim to remind shoppers that they are enough, are worthy of love, and have the power to reach their goals—whatever they may be.
Shaw acts as the perfect partner for the cause, as she is known for her body positive activism and leadership, which she brings to each card. To inspire shoppers, Shaw and Joyful Hearts Co. include an action with each affirmation, which Shaw calls "confidence practice."
Image Credit: Meredith Shaw / Joyful Hearts Co.
The 'Confident & Crushing It' cards feature different positive messages, which aim to remind shoppers that they are enough, are worthy of love, and have the power to reach their goals—whatever they may be.
Shaw acts as the perfect partner for the cause, as she is known for her body positive activism and leadership, which she brings to each card. To inspire shoppers, Shaw and Joyful Hearts Co. include an action with each affirmation, which Shaw calls "confidence practice."
Image Credit: Meredith Shaw / Joyful Hearts Co.
Trend Themes
1. Affirmation Card Trend - There is an opportunity for companies to create and market their own affirmation cards that promote positivity, self-love, and confidence.
2. Inclusive Marketing Trend - Businesses can incorporate inclusive marketing tactics, like collaborating with diverse experts like Meredith Shaw to attract a wider audience and promote diversity and body positivity.
3. Actionable Affirmation Trend - There is an opportunity for companies to create and sell affirmation cards that come with actionable steps or practices to help people apply the messages in their daily lives.
Industry Implications
1. Self-care Industry - Companies in the self-care industry can create and market affirmation card decks as part of a wider range of self-help products that promote positivity and well-being.
2. Stationery Industry - Stationery businesses can create their own affirmation card designs and incorporate them into their existing product lines to appeal to consumers looking for ways to boost their confidence and self-esteem.
3. Gift Industry - The affirmation card trend presents an opportunity for companies in the gift industry to offer unique, thoughtful gifts that promote positivity and personal growth.
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