CASETiFY's 'Her Impact Matters' Line Honors International Women's Day
Jana Pijak — March 2, 2021 — Art & Design
References: prnewswire
Tech accessory brand CASETiFY is re-launching its annual 'Her Impact' collection in celebration of International Women's Day 2021. The tech accessory line is designed in collaboration with artists with sales proceeds supporting nonprofit organization Equality Now. The artists featured include Christie, Agathe Sorlet, Black Lamb Studio, Sue Tsai, Insert Name Here and more.
"The collection joins the brand's running initiative, CASETiFY Cares, which pairs product launches with charitable causes" and will be available for purchase throughout the month of March. Featuring inspirational and empowering messages, CASETiFY's protective impact cases are a staple of the range with slogans like "Women's Rights are Human Rights," "Let Equality Grow," "Misogyny Bores Me," and "Peace Love Equality" added to brightly colored case backdrops.
"The collection joins the brand's running initiative, CASETiFY Cares, which pairs product launches with charitable causes" and will be available for purchase throughout the month of March. Featuring inspirational and empowering messages, CASETiFY's protective impact cases are a staple of the range with slogans like "Women's Rights are Human Rights," "Let Equality Grow," "Misogyny Bores Me," and "Peace Love Equality" added to brightly colored case backdrops.
Trend Themes
1. Charitable Tech Accessories - Incorporating charitable giving into tech accessories with designs that empower consumers to make a difference.
2. Collaborative Art and Tech - Collaborating with artists to create personalized and unique tech accessories that support important causes.
3. Socially Responsible Product Launches - Aligning product launches with global causes that resonate with consumers and support brand values.
Industry Implications
1. Tech Accessories - The tech accessory industry has the opportunity to be socially responsible by incorporating charitable giving and spreading positive messages through their product offerings.
2. Art and Design - Artists and designers have the opportunity to collaborate with brands to support meaningful causes through their creativity and expertise.
3. Nonprofit Organizations - Nonprofit organizations have the opportunity to partner with brands to raise awareness and funds for important causes through product collaborations that are accessible to a wide audience.
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