TikTok and Shania Twain Debut #LetsGoGirls to Support Women
Grace Mahas — March 8, 2021 — Pop Culture
References: tiktok & newsroom.tiktok
In honor of International Women's day, TikTok recently joined forces with pop-country icon Shania Twain to launch the #LetsGoGirls challenge. The initiative is set to the star's immortal hit “Man! I Feel Like A Woman" and encourages users to demonstrate what they think is the best thing about being a woman by creating a transition or stitch to showcase what happens when they hear Shania utter her famous phrase "Let's Go Girls.”
“TikTok is a place where everyone has a voice,” says Shania Twain. “It is more than a platform, it is a community. Somewhere to celebrate creativity and have fun - so I’m in! TikTok and I are spending March supporting all those who FEEL LIKE A WOMAN… so join me loudly when I say ‘LET’S GO GIRLS!’”
“TikTok is a place where everyone has a voice,” says Shania Twain. “It is more than a platform, it is a community. Somewhere to celebrate creativity and have fun - so I’m in! TikTok and I are spending March supporting all those who FEEL LIKE A WOMAN… so join me loudly when I say ‘LET’S GO GIRLS!’”
Trend Themes
1. User-generated Music Promotions - Platforms can collaborate with artists to promote their music and connect with audiences through engagement-driven campaigns.
2. Inclusive Social Celebrations - Brands can use social media to celebrate diversity and empower underrepresented groups through creative campaigns.
3. Interactive Video Advertising - Brands can leverage social media platforms to engage with audiences on a more personal level and tailor their messaging to better resonate with viewers.
Industry Implications
1. Music Industry - Artists and music labels can partner with social media platforms to launch user-generated promotions and increase exposure.
2. Marketing and Advertising - Brands can use social media to create innovative and inclusive campaigns that support diversity and resonate with audiences.
3. Social Media - Platforms can leverage user-generated content to drive engagement and connect with users, while offering new and exciting ways for brands and artists to promote themselves.
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