The Roots x Emma Knight Range Supports Mentorship
Jana Pijak — March 2, 2021 — Social Good
References: newswire
Roots' new limited edition International Women's Day collection is a collaboration with entrepreneur and acclaimed author Emma Knight. The Roots x Emma Knight range consists of an organic cotton tote, a made-in-Canada t-shirt and a leather wristlet featuring the author's original text.
With each sale made, Roots will donate a portion of proceeds to Girls E-Mentorship organization ("GEM") -- "a program developed for girls by girls, to help overcome barriers in the transition to adulthood."
"In a year when women's participation in the workforce has slid back significantly, it is important to remember that lasting change takes intergenerational effort. GEM supports this effort by building bridges across generations and reducing barriers to opportunity through mentorship. I am excited to partner with them on this project and as a mentor," said Emma Knight about the collection that supports this year's International Women's Day #ChooseToChallenge theme.
With each sale made, Roots will donate a portion of proceeds to Girls E-Mentorship organization ("GEM") -- "a program developed for girls by girls, to help overcome barriers in the transition to adulthood."
"In a year when women's participation in the workforce has slid back significantly, it is important to remember that lasting change takes intergenerational effort. GEM supports this effort by building bridges across generations and reducing barriers to opportunity through mentorship. I am excited to partner with them on this project and as a mentor," said Emma Knight about the collection that supports this year's International Women's Day #ChooseToChallenge theme.
Trend Themes
1. Collaborative Collections - Collaborating with influencers or brands can increase social impact while promoting brand awareness and sales.
2. Socially Conscious Purchases - Consumers are increasingly interested in supporting products that give back to social causes and support marginalized communities.
3. Cross-generational Mentorship Programs - Mentorship programs that bridge generational gaps and support marginalized communities can have a lasting impact on both mentor and mentee.
Industry Implications
1. Fashion - Incorporating socially conscious elements into fashion collections can promote brand awareness and improve sales while also supporting important social causes.
2. Non-profit - Collaborating with popular brands or influencers can help non-profits gain more exposure and funding for their programs.
3. Education - Cross-generational mentorship programs can help support marginalized communities in education and reduce barriers to opportunity for young people.
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