Cadbury Australia Replaced Freddo the Frog with Real Frogs
Laura McQuarrie — March 11, 2021 — Social Good
References: designtaxi
The familiar face of Freddo the frog has been temporarily replaced on Cadbury Australia's packaging to support a worthy cause to support the frogs. There's a three-year partnership in place with Taronga Zoo Sydney, Zoos Victoria, and Conservation Volunteers Australia and New Zealand to save endangered frog species and Cadbury has pledged hundreds of thousands of dollars to support breeding programs and building habitats..
Rather than featuring a smiling cartoon frog face, product packaging from the brand features real images of endangered frogs such as the Northern Corroboree Frog, Hochstetter’s Frog and the spotted Tree Frog. Cadbury estimates that there's a minimum of 30 species of endangered frogs in Australia and New Zealand alone.
Rather than featuring a smiling cartoon frog face, product packaging from the brand features real images of endangered frogs such as the Northern Corroboree Frog, Hochstetter’s Frog and the spotted Tree Frog. Cadbury estimates that there's a minimum of 30 species of endangered frogs in Australia and New Zealand alone.
Trend Themes
1. Sustainable Packaging Design - Cadbury's incorporation of images of real endangered frogs in their product packaging serves as a way to promote and bring awareness to conservation efforts, leading to disruptive innovation opportunities in sustainable packaging design.
2. Corporations Supporting Environmental Causes - Cadbury's pledge of hundreds of thousands of dollars to support breeding programs and building habitats for endangered frog species demonstrates the potential disruptive innovation opportunities for corporations to financially support environmental causes and sustainability initiatives.
3. Endangered Species Conservation - Cadbury's partnership with conservation organizations to save endangered frog species highlights the disruptive innovation opportunities for companies to prioritize and invest in conservation efforts and endangered species protection.
Industry Implications
1. Food and Beverage - The use of sustainable packaging design and corporate social responsibility initiatives, such as Cadbury's partnership with conservation organizations, presents disruptive innovation opportunities for implementing eco-friendly practices in the food and beverage industry.
2. Environmental Conservation Nonprofits - Cadbury's partnership with conservation organizations presents disruptive innovation opportunities for environmental conservation nonprofits to collaborate with corporations and secure more support and funding for conservation efforts.
3. Design and Advertising Agencies - Cadbury's incorporation of real images of endangered frogs into their packaging design presents disruptive innovation opportunities for design and advertising agencies to create more effective environmental messaging and campaigns for their clients.
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