These anti-racism initiatives range from powerful PSAs to racially diverse movie posters and art projects. The latter examples reinvent pop culture imagery to feature a more realistic and inclusive cast of characters. Standouts include Omar Victor Diop and Antoine Tempé's '[re-]Mixing Hollywood' project that alters popular film posters to feature African American subjects.
Additionally, photographer Ervin A Johnson's powerful images use abstract elements to bring awareness to America's history of police brutality against Black males. When examining the marketing sphere, Oxford's anti-racism student campaign addresses inequality in the historic university while the Australian Mental Health Organization's 'The Invisible Discriminator' spot illuminates subdued forms of discrimination that are equally as hurtful as more blatant ones.
Furthermore, Usher's 'Chains' music video uses interactive elements to commemorate the lost life of gunned down teen Trayvon Martin and others who died as a result of racial prejudice.
19 Anti-Racism Initiatives
From Racially Diverse Movie Posters to Powerful Racism PSAs:
Jana Pijak — Dec 14, 2015 — Social Good

20
African Movie Poster Makeovers
These Popular Hollywood Films Were Recreated with African Models

19
Role-Reversing Racial Photography
This Photo Series Portrays Black Models as 17th Century Masters
18
Image-Sharing Equality Ads
The Faces of Love App Promotes the ‘Love Has No Labels' Campaign
17
Anti-Racial Student Campaigns
The Anti-Racism Campaign ‘I, Too, Am Oxford’ is Powerful and Direct
16
Red Carpet Replica Dolls
This Zendaya Barbie Wears Her Iconic Look from the 2015 Oscars
15
Racially Inclusive TV Illustrations
Julio Salgado Imagines Iconic Shows Starring People of Color
14
Activist App Campaigns
Amnesty International's Report Without Fear Campaign Utilizes Snapchat
13
Facial Recognition Music Videos
Usher's 'Chains' Video Stops Playing When the Viewer Looks Away
12
Equality-Touting Campaigns
The Pharrell Williams x adidas Originals Campaign Champions Equality
11
Powerful Racism PSAs
The Invisible Discriminator Illuminates Latent Racism
10
Trolls-Shaming Diversity Initiatives
This Anti-Racism Campaign Shows Online Bullies Consequences
9
Heartbreaking Last Words
The 'Last Word' Project Looks at Justice and Racial Relations
8
White Identity Documentaries
The Whiteness Project Deals With Racial Issues in America
7
Diverse Bandage Brands
Tru-Color Bandages Reflects Different Skin Tones With Their Bandage Color
6
Victimized African American Portraits
These Portraits Depict Black Victims of Police Violence
5
Filmic Anti-Racism Projects
Nigerian Activist Uses 'The Godfather' to Shed Light on Racial Issues
4
Racially Diverse Movie Posters
Buzzfeed Recreates Iconic Movie Posters with a Diverse Twist
3
Action-Enabling News Apps
Ideal Impact Shows You Advocacy Opportunities Based on What You Read
2
Diverse Children's Programming
RainbowMe is a Platform That Brings Diverse Television to Children
1
Offensive Language Checkers
This Online Tool Flags Words That Could Be Considered Inappropriate
Related Ideas
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
AI Movie Poster Generators
AI Movie Poster Generator Creates Impactful Promotional Materials
Rapper-Debut Eyewear Collections
A$AP Rocky and Ray-Ban Launch the Blacked Out Collection
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Substance Use Narrative Shifts
The Missing Issue Offers a New Perspective on Celebrity Struggles
Inclusive Skincare Campaigns
Vaseline Launched Mended Murals Aim to Care for Skin of Color
Artfully Designed Soccer Shirts
OOF x UMBRO Partner for Limited-Edition Shirts
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Vintage-Inspired Eclipse Posters
NASA Introduces a Series of Solar Eclipse Poster Designs
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Opulant Soda Can Designs
Gladiator-Themed Limited-Edition Pepsi Cans Bring Stars to Life
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
Running-Inspired Global Campaigns
Saucony Debuted Its Run as One Campaign on March 4th
Cultural Power Assessment Tools
M+C Saatchi Group's Cultural Power Index Uses AI for Brand Growth
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Inclusive Marathon Campaigns
adidas Worked with Marathons to Support Neurodivergent Athletes
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Racism-Reflecting Art Installations
Yinka Ilori Designs the Reflection in Numbers Pavilion
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Diversity-Focused AI Image Generators
Create Labs Ventures x TONL Enable Authentic Representation
Burgeoning Psychedelic Art Movements
The Chambers Project/PACT Embrace the Psychedelic Movement
Athlete-Focused Mental Wellbeing Initiatives
Powerade’s the Athlete Code Raises Awareness
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Satirical Political Campaigns
The Thoughts & Prayers Toilet Paper Campaign Calls Out Inaction
Youth Mental Health-Supporting Shirts
Giant Tiger and Kids Help Phone Launch a New Shirt
Pride-Themed Acne Treatments
Peace Out Skincare Debuted a Special Edition of Its Acne Healing Dots
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Artist-Honoring Instant Cameras
Polaroid's Now Generation 2 Camera Honors the Work of Basquiat
Education-Supporting Beauty Brands
Sally Beauty Debuts Its Annual Rooted in Success Initiative
AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Expansive Cultural Heritage Initiatives
Ne'Ma's 'Valuing Our Roots' Initiative is Mindful
African American-Inspired Makeup Collections
Black Radiance Collaborates with Cross Colours
Stuttering Awareness Initiatives
The Canadian Stuttering Association & john st. Launch a Campaign
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Reinterpreted Retro Denim Spots
Beyoncé Stars in Chapter Three of Levi’s 'REIMAGINE Campaign'
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Black Artist-Designed Watches
Movado Announces Its Partnership with Derrick Adams
Inclusivity-Focused AI Initiatives
Moederannecasting and Aigency Amsterdam Launch DigiAnne
Banned Book Campaigns
Seattle Bookmarked | Banned Edition Addresses Book Censorship in the Us
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Ethical Soda Brands
Salaam Cola Combines Commercial Success with Social Activism
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Retail Body Cam Initiatives
Pret a Manger Employees are Testing Out Body Cams for Personal Safety
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Mental Health Postcard Platforms
BTS Partners with UNICEF to Launch a New Mental Health Initiative
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
BIPOC Coffee Distribution Initiatives
Aramark Nationally Distributes BLK & Bold Across the U.S.
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Global Hospitality Campaigns
Raffles Hotels and Resorts Debuts 'The Butler Did It' Campaign
Censorship-Combatting Library Initiatives
The Toronto Public Library Marks Freedom to Read Week
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Black-Owned Restaurant Initiatives
Pepsi Dig In Brings Back Its Restaurant Royalty Program
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Celebratory Photo Collections
Sonic Editions Honors Black Icons with an Exclusive Photo Collection
Artful Reflective Art Exhibitions
Rice Roshan Showcases The Space in Between Exhibit
Black History Month Markets
Blair&jack is Part of the Up Express Black History Month Market
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Stigma-Addressing Diabetes Shorts
Abbott Has Released a New Short Film — Above the Bias
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gender-Based Violence Awareness Films
My Friend Max Hate Exposes the Dark Side of Online Influence
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Local Retail-Championing Initiatives
The 'Reps are Local Too' Initiative is a Nationwide Movement
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Statement Short Films
'The Trial' by Gandja Monteiro Exposes Realities of Abortion Bans
Reinventive Denim Campaigns
Chapter Two of the REIMAGINE Campaign Honors Levi's Denim Heritage
Chilling Domestic Abuse Campaigns
BBDO Bangkok's Second Chance Campaign Taps Gigi Supitcha
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Prolonged Activism Campaigns
Oxfam's Stay In The Fight Encourages Lasting Social Influences
Child Abuse-Preventing Campaigns
Prevent Child Abuse America Launches an Important Initiative
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Symphony Orchestras-Focused Equity Initiatives
The Black Orchestral Network Debuts a New Model
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Athlete-Joined High Fashion Capsules
Dior and Lewis Hamilton Explores Afrofuturism Themes
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Children's Illustrated Book Campaigns
The 'One in 100' Initiative Spotlights the Medically Complex
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Ethical Tech Programs
The Institute for Diversity Certification Launches a Pioneering Program
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Transparent AI Tools
Kin.art Launches a Free Tool to Prevent AI Models from Training on Artwork
Emerging London Designer Exhibitions
POOR Collective Showcases the Powershift Exhibition in London
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Tropical Modernism Stage Designs
A Team of Designers Form a South Asian Stage at Glastonbury
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Diversity-Promoting Digital Courses
The North Face Introduces the Allyship in the Outdoors Course
Censorship-Combatting Social Media Campaigns
Operation Retweet Uses AI-Generated Avatars
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Colonial History Art Exhibitions
RIBA Presents Raise the Roof: Building for Change