RainbowMe is a Platform That Brings Diverse Television to Children
Cadhla Gray — October 15, 2015 — Tech
References: rainbowmekids & techcrunch
There is a lack of racially diverse television programming for children on both mainstream media as well as less popular stations. To fill this void, RainbowMe is an entertainment platform that responds to that need by featuring programming that focuses on characters that are Black, Latino, Indian and Asian. The site provides games, books, music, videos and activities geared to children between two and twelve years old.
The reason diverse television and entertainment is so necessary for minority children is to give them the confidence of seeing positive role models of the same background as them in the media. A 2012 study unfortunately showed that black girls and boys' self-esteem goes down with increased TV consumption. By featuring multicultural characters in all of RainbowMe's programming, it can improve children's confidence and understanding of a global society.
The reason diverse television and entertainment is so necessary for minority children is to give them the confidence of seeing positive role models of the same background as them in the media. A 2012 study unfortunately showed that black girls and boys' self-esteem goes down with increased TV consumption. By featuring multicultural characters in all of RainbowMe's programming, it can improve children's confidence and understanding of a global society.
Trend Themes
1. Racially Diverse Children's Programming - Opportunity for media companies to develop and distribute television programming that features characters from diverse racial backgrounds, improving representation and self-esteem for minority children.
2. Multicultural Entertainment Platforms - Potential for the creation of digital platforms offering various forms of entertainment, such as games, books, music, videos, and activities, that cater to children from diverse backgrounds, promoting inclusivity and cultural understanding.
3. Positive Role Models in Media - Space for the development of television programming that showcases diverse characters as positive role models, fostering children's confidence and understanding of a global society.
Industry Implications
1. Media and Entertainment - Opportunity for media companies to create and distribute diverse children's programming through various channels, including television, online streaming, and mobile apps.
2. Technology and Digital Platforms - Potential for technology companies to develop digital platforms that offer a wide range of multicultural entertainment for children, leveraging features such as interactive games, e-books, streaming services, and online communities.
3. Education and Edutainment - Space for educational companies to incorporate diverse characters and multicultural content into their educational materials, combining entertainment and learning to promote inclusivity and cultural awareness.
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