This Anti-Racism Campaign Shows Online Bullies Consequences
Alyson Wyers — December 1, 2015 — Social Good
References: racismovirtual.br & mashable
This anti-racism campaign is shaming Internet trolls by putting their hateful tweets and comments on billboards in Brazil. One downside of the web is it allows people to hide behind their computer screens and say things to and about people that they probably wouldn't say in person. The Racismo Virtual, Consequencias Reais initiative from non-governmental organization Criola is addressing this problem.
The anti-racism campaign (Virtual Racism, Real Consequences in English) does not censor the identities of the individuals, likely in an effort to make them feel as humiliated as the victims of their written insults. The website for this campaign also includes maps so you can see exactly where in Brazil the offensive billboards can be found.
While the shaming technique does not address the root problem of racism, it might make people think twice about their online commentary.
The anti-racism campaign (Virtual Racism, Real Consequences in English) does not censor the identities of the individuals, likely in an effort to make them feel as humiliated as the victims of their written insults. The website for this campaign also includes maps so you can see exactly where in Brazil the offensive billboards can be found.
While the shaming technique does not address the root problem of racism, it might make people think twice about their online commentary.
Trend Themes
1. Anti-racism Campaign - An opportunity for brands and organizations to take a stand against online bullying and promote inclusivity.
2. Shaming Internet Trolls - Using public exposure to discourage hate speech and discriminatory behavior online.
3. Addressing Online Racism - Initiatives focusing on raising awareness about the consequences of online racism and promoting digital civility.
Industry Implications
1. Social Media - Platforms can implement stronger measures to prevent hate speech and facilitate reporting of abusive behavior.
2. Digital Advertising - Opportunities for brands to support anti-racism campaigns and create impactful advertisements that promote unity and tolerance.
3. Non-governmental Organizations (ngos) - NGOs can play a crucial role in raising awareness, organizing campaigns, and advocating for online safety and digital rights.
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