Tru-Color Bandages Reflects Different Skin Tones With Their Bandage Color
Alyson Wyers — October 29, 2015 — Social Good
References: trucolourbandages & refinery29
In an effort to bring about "diversity in healing," this socially conscious company is addressing adhesive bandage color. Tru-Colour Bandages want to make people with darker skin feel more comfortable in their own skin by offering band-aids in different flesh tones than just the traditional beige -- something they feel is only reflective of white people.
Founded by Toby Meisenheimer, who has two biological caucasian children and four black kids, Tru-Color Bandages intends to make people of all racial backgrounds feel their skin color is beautiful and equal. The band-aids come in light, medium and dark options.
The skin tone-matching bandage color varieties come in packs of six and are available online for purchase through Amazon.
Founded by Toby Meisenheimer, who has two biological caucasian children and four black kids, Tru-Color Bandages intends to make people of all racial backgrounds feel their skin color is beautiful and equal. The band-aids come in light, medium and dark options.
The skin tone-matching bandage color varieties come in packs of six and are available online for purchase through Amazon.
Trend Themes
1. Skin-tone Matching Bandages - Opportunity for other companies to create more inclusive products that reflect skin tones for underrepresented populations.
2. Socially Conscious Products - Opportunity for companies to align with social causes and create products that support diversity and inclusivity.
3. Diversity in the Healthcare Industry - Opportunity to address existing inequalities in the healthcare industry and create more inclusive products and services for marginalized populations.
Industry Implications
1. Healthcare and Pharmaceuticals - Opportunity to create more inclusive healthcare products and services that are reflective of different skin tones and meet the needs of underrepresented populations.
2. Consumer Goods - Opportunity for companies to create products that support diversity and inclusivity, targeting underrepresented populations in their marketing and product development.
3. Social Responsibility - Opportunity for companies to take a stand on social issues and create products that reflect their commitment to diversity, equity, and inclusion.
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