A number of innovative airline services are challenging the conventional wisdom that suggests in-flight entertainment isn't all that it could be. Whether you are looking for a high-tech blanket that changes color based on your level of relaxation or next level in-flight entertainment, there are various airlines that are raising the bar for such luxurious services.
Various airlines are taking note of recent discoveries regarding the power of sensory-driven experiences, a great example of which is the British Airways initiative that saw the pairing of the airline's in-flight meals with unique musical soundtracks that highlighting certain flavors and textures.
Additionally, the emerging market for wearable technology has seen the integration of beacon systems into the travel experience, making it easy for individuals to find out information about the airport they are traveling through while exiting the plane.
As consumers are continually pursuing experiences over products, there is plenty of room for airlines to build a loyal customer base based on unique in-flight amenities.
30 Innovative Airline Services
From Personalized In-Flight Magazines to Android-Powered Airlines:
Rebecca Byers — Jun 24, 2015 — Autos

29
Luxe Airline Accommodations
A Singapore Airlines Suites Class Flight Will Cost You $18,400

28
Illuminated Emotion Blankets
British Airways' Happiness Blanket Reflects a Traveler's Feelings
27
Cutting-Edge Economy Seating
COS Cabin Space Concept Provides Comfort and Connection to Passengers
26
Bed-Like Airline Seats
Abercrombie & Kent's Jet Seats Recline into a Comfortable Bed on a Plane
25
Three Bedroom Airline Cabins
The Residence by Etihad Airways Gives You Tons of Leg Room in the Sky
24
Car-Inspired Aircraft Cabins
The Mercedes Benz and Lufthansa Cabin Celebrates German Design
23
Sky-High Onesies
The Virgin Atlantic Onesie will Help You Sleep like a Baby on Board
22
Luxe Flight Services
The Etihad Residences Class Mimics Expensive Hotel Accomodations
21
Virtual Reality Airlines
Qantas and Samsung Collaborate to Offer Virtual Reality in the Air
20
App-Powered Airline Services
These Customizable Seats Let Business Class Flyers Get the Best
19
Family Flying Cabins
Thomson Airways Aims to Make Family Travel More Comfortable
18
Wristwatch Boarding Passes
The Sony SmartWatch 2 Can Function as a Wearable Boarding Pass
17
Compartmentalized Airline Cabins
Korean Air's Prestige Suites Feature More Space and Privacy
16
Wristworn Travel Apps
easyJet's Mobile Travel App Caters to Apple Watch Users
15
In-Flight Business Classes
You Can Be Mentored at 10,000 Feet in the Delta Innovation Class
14
In-Flight Meditation Programs
British Airways Aims to Mindfully Improve Passenger Well-Being
13
Android-Powered Airlines
Norwegian Launches an Android-Powered in-Flight Entertainment System
12
Augmented Reality Commuter Screens
The Seat Back Entertainment on Glasgow Shuttle Buses is Hi-Tech
11
In-Flight Musical Meal Pairing
British Airwaves Curated a Flavor-Boosting Playlist to Go With Food
10
Beacon Airport Assistance
British Airways Implements Beacon Technologies in Heathrow Airport
9
In-Flight Entertainment Apps
Delta Airlines Created Its Own Free Video Streaming Service
8
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
7
Personalized Inflight Magazines
TAM Airlines Created Customized Reading Material for Travelers
6
Improved In-Flight Entertainment
Virgin America Will Install Surround Sound on Planes Via Dysonics
5
In-Flight Childcare Services
Etihad Airways Flying Nannies Make It Easier for Parents to Fly
4
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
3
In-Flight Connectivity Upgrades
AT&T is Bringing 4G LTE to Commercial Planes Starting Late 2015
2
Boring Airplane Movies
British Airways Will Offer a 7 Hour Long In-Flight Film of a Train Ride
1
Intuitive In-Fight Entertainment
This Smart Screen Monitors the Eye Movements of the Viewer
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LANCEL's New Voyage Ai Campaign Launched on June 7th
Personality-Forward Luggage Brands
Airs Luggage is the Perfect Travel Companion for Expression
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Elevated In-Flight Dining Experiences
Alaska Airlines Introduces Several Chef-Derived Meals
Fashion-Inspired Luggage Campaigns
Samsonite's Jet Gala Event Fuses Fashion and Travel Essentials
Engaging Airport Activations
Immersive Aperol Experiences Transform Punta del Este Airport
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
AI-Generated Airline Campaigns
Qatar Airways and AKOOL Launch the 'AI Adventure' Campaign
Festival-Focused Airline Initiatives
Alaska Airlines Offers Perks & Prizes During Festival Season
AI Travel Advisor Tools
Travelport Released an AI-Powered Tool for Efficient Travel Searches
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Airline-Approved Holiday Campaigns
WestJet's Parents' Wishlist Brings Holiday Dreams to Life
Tailored Retail Experiences
Levi’s Reinvents Retail with NextGen Indigo Shopping Experience
Branded In-Flight Coffee Partnerships
Costa Coffee Partnered with Jet2.com and Jet2holidays
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Insightful AI Travel Planners
Tripadvisor's 'Trips' Platform Unveiled Themed Itineraries
In-App Travel Offerings
Expedia Group Utilizes AI to Curate Summaries and Trip Details
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Accessible Train Fleet Designs
VIA Rail Canada Has Introduced a Cutting-Edge Fleet of Trains
AI-Powered Travel Assistants
Instahop Creates Personalized Digital Itineraries
AI-Powered Travel Planning
Travel AI - Trip Creator Crafts Personalized Itineraries Effortlessly
Premium Amenity Kit Collections
ELIE SAAB x Saudia Airlines Redefine In-Flight Luxury
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Personalized AI Holiday Planning
Planitly Learns Users Interests to Curate the Perfect Getaway
Headphone-Specific Airport Pop-Ups
The Dyson In-Transit Experience Launches at the Changi Airport
AI-Powered Travel Booking Platforms
The 'Smartrip' AI Travel Assistant Simplifies Travel Plans
Tourism-Ready Autonomous Aircrafts
Ehang Holdings Limited Delivers Batch of EH216-S eVTOL
Elevated Airline Seating Updates
The 2025 Delta Cabin Interiors Offer Upgrades for All Classes
Luxurious Eco-Conscious Amenities
Aeroflot is Launching Eco-Friendly Amenity Kits for Passengers
Hyper-Personalized Playlists
Spotify is Using Advanced AI to Create a Connection Through Playlists
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Paper-Based Airline Amenity Kits
Icelandair Introduced Sustainable Amenity Kits for Business Class
Creative Playlist Generators
Spotify AI Playlist Turns Ideas Into Personalized Music Experiences
Personality-Matched Luggage Collections
Airs Debuts Personality Quiz-Based Travel Gear for 2025
Hybrid-Electric Seaplanes
Tidal Flight Will Soon Boast Efficient Polaris Seaplanes
High-Altitude Skincare Kits
Dr. Barbara Sturm x VistaJet Skincare Counters In-Flight Dehydration
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
AI-Powered Storytelling Travel Apps
Journi is an App for Tour Guides to Share Exciting Narratives
TV Show-Inspired Jet Itineraries
Four Seasons' Private Jet Itinerary is the White Lotus-Inspired
Pilot AI-Powered Traveler Resources
KAYAK's KAYAK.ai is Modernizing the Travel Planning Experience
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Airport Burger Spots
Shake Shack Expands Into Multiple U.S. Airports with New Delta Air Lines Deal
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Music-Inspired Fashion Ventures
Upstream is the First Fashion Streaming Service Powered by Music
Wheelchair-Mindful Airline Services
United Airlines Enhances Travel Experiences with Its Service
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
AI Bedtime Stories
Storyville Helps Parents by Creating Magical Experiences for Their Children
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
AI-Powered Review Insights
Yelp Adds New AI Features for Restaurant-Goers and Owners
Cartoon Hedgehog Airplane Designs
SEGA/ATLUS and AirAsia Launch a Sonic-Themed Airplane Design
Mini Luggage-Compatible Trackers
Apple Unveils a New AirTag Feature for Tracking Missing Luggage
Savory In-Flight Pastries
Higgidy and British Airways Partnered for In-Flight Snacks
Short-Form Video Previews
Vertical Feeds Help Members Discover Content on Netflix
Airline-Inspired Cocktail Lounges
Carry On Airlines is a 1970s Jumbo Jet Experience
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Designer Airline Pajamas
Air France Will Offer Complementary Jacquemus Pajamas to First-Class
Globally Inspired Ice Creams
New easyJet & easyJet holidays Destinations Inspired "Jet-Lato"
Traveler-Friendly AI-Powered Fitness Solutions
Flykitt Fit Helps Users Stay Healthy on the Road
Android-Powered Infotainment Systems
The 2025 Ford Explorer Boasts Advanced Tech in the Cabin
Premium In-Flight Coffee Experiences
Porter Airlines Joins Forces with Café Saint-Henri
Accessibility-Focused Flight Maps
Delta Aims to Enhance the In-Flight Experience for Passengers
Airline Loyalty Partnerships
Hawaiian Airlines Announces an Expanded Partnership with Plusgrade
Premium Economy Meal Options
Singapore Airlines Enhances the Economy Dining Experience
Personalized AI Trip Planning
Mindtrip Uses Conversational AI to Deliver the Best Experiences
Personal Shopping Apps
Beamble is Redefining Luxury with On-Demand Personal Shopping
Luxe Airline Cafe Experiences
Air Canada Has Unveiled Its Latest Air Canada Café
Complimentary Airline Snacks
Air Canada Announces Complimentary Snacks & Beverage Offerings
Enhanced Traveler Experiences
Spirit Airlines Introduced its 'More Fly' Giveaway
Customizable Digital Cockpit Line-Ups
ART Showcases Tech for Automotive, Motorcycle, & Agriculture
Luxury Travel Concierge Services
Weave a Thousand Journeys Boldly Focuses on Senior Women
Upscale Business Cabins
Cathay Pacific Introduced its New Aria Suite
Inclusive Airport Initiatives
Rome Airports Partners with Be My Eyes to Improve Access
Tech-Powered Business Solutions
Apple Business Connect Leverages the Brand's User Base
Airport Experience Rewards
American Express Extends Premium Travel Benefits at Toronto Pearson
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Accessible Airline Safety Manuals
Akasa Air Debuts Braille Safety Manuals and Menu Cards
Travel-Optimized Baby Products
Stokke Launches the 'Jet Kids' Collection for Seamless Travel
Elevated Aircraft Interiors
United Airlines' Newly Unveiled Its Elevated Aircraft Interior
Humorous Playful Airline Campaigns
Spirit Airlines Adds Personal Space with the Seat Blocker
Stylish Airport Lounges
Virgin Atlantic Introduces 'The Clubhouse' for a Multisensory Experience
Cross-Region Ticketing Apps
Moovit Now Allows Users to Purchase Tickets Directly In-App
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
In-App Baggage-Tracking Features
The Air Canada Mobile App Has a New Convenience-Focused Feature
World Tourism Day Promotions
PLAY Airlines Celebrates Travel and Cultural Exchange
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
Saas Trip Planners
MakeATrip Delivers Recommendations That Enhance the Travel Experience
Hybrid Shopping Ventures
Smartseller Unveiled an Integrated Concept at Nuremberg Airport
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Airline Burger Partnerships
Shake Shack and Delta Partnered to Offer In-Flight Burgers
Paper-Based Earbud Envelopes
Oman Air Transitions to Using Recyclable Paper Envelopes for Earbuds
Efficient Travel Planners
Travel Stash Enables Users to Plan Trips in Under a Minute
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
Leisure Airline Expansions
Air Transat Introduced its Summer 2025 Flight Program
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Sustainable Airline Alcohols
Sustainaholics Unveils a New Spirits Collection for easyJet Flights
Music-Themed Travel Guides
Skyscanner Music Guides Were Created with Exceptional ALIEN
Locally Sourced Bread Offerings
Turkish Airlines Serves Bread Made from Wheat Anatolia-Cultivated
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Travel-Focused Rebranding Initiatives
TravelPerk Evolves into a Travel and Expense Solution
Fast Airline Wi-Fi Offerings
Air Canada Just Announced Free Wi-Fi for Aeroplan Members
Michelin-Star Airline Cuisine Partnerships
Air Canada Joins Forces with Chef Masaki Hashimoto
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
AI Travel Planners
Tern Personalizes Travel Itineraries and Streamlines Trip Planning
Disability-Conscious Airline Initiatives
Aer Lingus Implements Hidden Disabilities Sunflower
Branded In-Flight Coffees
easyJet and Costa Coffee Announced a Partnership for In-Flight Offerings
RTD Airline Wine Offerings
United Airlines Expands its Economy Wines and Debuts a New Rosé
AI-Powered Bedtime Stories
Sleepytales Creates Custom Bedtime Stories with Engaging Narrations
Exclusive Caribbean Experiences
Northern Jet Teams Up with AMORE Yacht for a Bahamas Getaway
Internet Service-Enhanced In-Flight Experiences
Westjet & Telus Enter into a Strategic Partnership
Heartwarming Holiday Initiatives
United Airlines Debuts the North Pole Hub Through Fantasy Flights
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Enhanced In-flight Dining
Torus Pak x Galley Cuisine Partner to Create Elevated Food Experiences
Sustainable Travel Methods
Intrepid Unveils a Sustainable Travel Service to Incentivize Rail Usage
Accessibility-Focused Airline Partnerships
Air Serbia Partners with Union of the Blind of Serbia
Plant-Based Airline Burgers
NotCo and Aeromexico Partnered for a Plant-Based Airplane Meal
Satellite-Powered In-Flight WiFi
United Airlines and Starlink Partnered to Provide High-Speed WiFi
Playful Adventure-Themed Aircrafts
Alaska Airlines Debuts Tiana’s Bayou Adventure Flyer
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Personalized Honeymoon Booking Platforms
Honeymoons.com Streamlines Romantic Getaway Planning
Personalized Itinerary Creation
AI Travel Planner by Planify Creates Hour-by-Hour Travel Plans
In-Car Gaming Systems
Volkswagen Will Feature AirConsole's Video Games in its Vehicles
Upgraded Accessible Airport Services
Halifax Stanfield Debtuts Three New Accessibility Services
Budget-Friendly First-Class Seating
Frontier Airlines Adds First-Class Seats to its Planes
Airline Employee Nursing Kits
AirAsia Debuts a New Nursing Cover as Part of Its Moms-on-duty Kit
Travel Experience-Focused Partnerships
American Express Canada & Toronto Pearson Continue on
First-Class Airline Suites
Air France Presents Its New La Première Suites of Comfort
Text Message Aircraft Updates
United Airlines Sends Customers Live Radar Maps During Delays
Awareness-Raising Airline Campaigns
American Airlines Has Partnered with Stand Up to Cancer
Interest-Specific AI travel
With Itinerary.today, travelers can create bespoke travel itineraries
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Improved Airline Performance Initiatives
Southwest Airlines Announces Several Updates
Instant Accommodation Bookings
Travly Debuts its New Online Travel Agent
Flight Rewards Trackers
'Reminder For Flying Blue 2.0' Helps Users Earn Miles and Find Deals
Amenity-Based Hotel Searches
HotelsWith Helps Find Hotels by Amenities and Location Preferences