11 AI-Generated Packaging Innovations

Products in AI-generated packaging are already hitting store shelves as brands invest in tools and technology to speed up the design process and stay ahead in a competitive market. Mattel’s Barbie Signature 2024 Holiday Doll, for example, features a box that began as an Adobe Firefly prompt. For designers, generative AI has the potential to speed up early iterations —that often require multiple rounds of feedback and review—and cut down the time it takes to go from idea to shelf.

Beyond efficiency, generative AI also has the potential to analyze consumer data to optimize designs for visual appeal, functionality, and emotional resonance with target audiences. This means packaging isn’t just faster to produce—it’s smarter, more personalized, and strategically crafted to stand out and drive engagement in a crowded retail landscape.