Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Laura McQuarrie — September 9, 2023 — Marketing
References: musebycl.io
QR codes must adhere to specific standards to ensure they can be easily scanned, but within those guidelines, there's ample opportunity for artistic creativity in their design—as proven by these AI-generated QR codes. Coca-Cola collaborated with creative technologist and artist Troy Ni, and agency partner WPP Open X to create scannable codes that include more dynamic elements than usual. Enhanced with both visual and musical components, these QR codes are more inviting than usual and create curiosity as to what they lead to.
These fully functional codes are colorful with a slight sci-fi feel, and they can be found at movie theaters, stadiums and theme parks. There are five designs in all, each of which draws cues from Be Who You Are (Real Magic,) the debut music video from Coke Studio.
These fully functional codes are colorful with a slight sci-fi feel, and they can be found at movie theaters, stadiums and theme parks. There are five designs in all, each of which draws cues from Be Who You Are (Real Magic,) the debut music video from Coke Studio.
Trend Themes
1. Enhanced QR Codes - AI-generated QR codes are being designed with more dynamic elements, such as visual and musical components, making them more inviting and curious.
2. Artistic QR Codes - Artistic creativity is being applied to QR code design, with the opportunity to create colorful and sci-fi inspired codes that stand out.
3. Interactive QR Codes - QR codes are being enhanced with interactive features, allowing users to engage with visual and musical elements.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can leverage enhanced QR codes to create unique and engaging brand experiences for consumers.
2. Entertainment - The entertainment industry, including movie theaters, stadiums, and theme parks, can utilize visually and musically enhanced QR codes to enhance the overall experience for visitors.
3. Technology - The technology industry has the opportunity to innovate and develop AI-generated QR codes that push the boundaries of design and functionality.
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