These 2020 senior trends range from smart senior-centric devices to smart walker safety gadgets.
When it comes to tech, more and more seniors are embracing the power of social media and its ability to connect people through shared interests. A platform reflective of this is 'Radio Recliner.' "As its name suggests, this one-hour online radio session invites seniors living in assisted-living facilities to share their love of music with the world," giving participants a chance to "record their introductions and transitions on their phone and send the audio to production staff who masterfully creates the show with the songs they've chosen."
Another notable example comes from the world of beauty and is Korres' Deep Wrinkle, Plumping + Age Spot Concentrate, a product that is part of the brand's post-menopausal skincare line. The formula targets aging, uneven and sensitive skin and looks to restore vitality brought on by post-menopausal symptoms like stress, low estrogen levels and more.
For more senior trends in the year ahead, check out Trend Hunter's 2021 Trend Report.
Top 35 Senior Trends in 2020
From Smart Senior-Centric Devices to Smart Walker Safety Devices:
Jana Pijak — Jan 23, 2021 — Life-Stages
35
Social Distancing Visitation Pods
'The Social Contact Pod' Mitigates Contamination Risks
34
Senior Citizen Smart Objects
The 'Familia' Solutions Bridge the Gap Between Generations
33
Wraparound Reading Glasses
EyeWris' Flexible Eyewear Design Comfortable Wraps Around the Wrist
32
Assistive Elderly Shower Systems
The Conceptual Aiyu Shower Machine is Comfort-Focused
31
Connected Senior Communication Lights
The 'CareAlert' Keeps the Elderly in Touch with Family
30
Senior-Focused Skincare Lines
Because Market is a D2C Brand for Older Adults
29
Seat-Integrated Stairwell Handrails
The 'Rest For A While' Staircase Offers a Place to Sit
28
Independence-Focused Eldercare Apps
The 'Dooinwell' App Helps Family Members Stay in Touch
27
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
26
User-Friendly Content Players
The Conceptual 'DVDISC' Helps Seniors Enjoy Their Favorite Content
25
Inclusive LGBTQ-Friendly Retirement Homes
Living Out is the Ideal Place for LGBTQ Seniors
24
Senior-Monitoring Cameras
The AltumView Cypress Smart Medical Alert Sensor Detects for Problems
23
Social Media Postcard Services
The GramGram Service Now Lets Users Send Instagram Postcards
22
Senior-Focused Exercising Parks
This Senior Exercise Park Was the Result of Community Engagement
21
Outdoor Drive-In Movie Theatres
Cadillac Fairview is Unveiling Charitable Outdoor Movie Events
20
Senior Health Voice Assistants
HandsFree Health Launched the WellBe System to Help Seniors
19
Cellular Nutrient Powders
Mitopure Counters Age-Related Cellular Decline
18
Chef-Powered Senior-Targeted Meals
Chefs for Seniors Pairs Seniors with a Chef Who Cooks for Them
17
Vegan Senior Challenges
The Northwest Connexion Challenge Virtually Unites Seniors with Veganism
16
Detachable Universal Cutlery Handles
The Maddak Ableware Kit is Helpful for Those with Arthritis
15
Mutlifunctional Safety Grab Bars
The Stander Curve White Grab Bar Can Be Customized for Comfort
14
Mature Hair Support Cosmetics
The Hair Biology Collection Supports the Needs of Women Over 50
13
Post-Menopausal Skincare Concentrates
Korres' White Pine Meno-Reverse™ Formula Targets Aging
12
Senior-Focused Tablet Designs
TechSilver Made the GranPad for Family to Communicate with Seniors
11
Adaptive Spoon Utensils
Parsons' Weighted Comfort Grip Spoon Ensures a Supportive Grip
10
Direct-To-Door Prescription Services
The Health Depot Created a Direct-To-Door Delivery Service
9
Remote Patient Monitoring Systems
VitalCare Now Features Medication Modules to Track Intake
8
Dementia-Specific Memory Apps
Thinkability is an App for People with Dementia & Their Care Givers
7
Smart Walker Attachment Releases
WalkWise's New Product Informs Family Members If a Senior Falls
6
Prescription-Strength Arthritis Gels
Voltaren Arthritis Pain Has a Non-Steroidal Formula
5
Grandparent Dessert Contests
Silk Offers Grandparents $10,000 to Taste-Test Plant-Based Desserts
4
AI-Generated Senior TV Platforms
iQIYI Created an AI Seniors Mode for Content Generation
3
Senior Grocery Delivery Initiatives
The H-E-B Senior Support is in Partnership with Favor Delivery
2
Retiree-Specific Radio DJs
Radio Recliner Connects Retirees to the Airwaves to Stay Connected
1
Senior Culinary Programs
Aprons & Appetizers is a Multi-Sensory Culinary Program for Seniors
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Empowering Walking Sticks
18 Designers Conceptualized Walking Sticks for the Future Selves
Smart Safety Helmets
SmartHat is the Construction Wearable of the Future
Three-in-One Anti-Aging Creams
Yves Rocher Expands Its Anti-Aging Collection with a New Cream
Handheld K-Beauty Devices
APR Corp. is Bringing Advanced K-Beauty Tech to CES 2024
Wellness Bone Conduction Wearables
The 'Era Sync' Wearable Device by Luca Persico is Futuristic
AI-Driven Skincare Platforms
RoC Skincare and Revieve Partnered for RoC AI Skin Insight
Curated Denim Capsules
Silver Jeans Launched its Fall 24' Collection in Time for Back-to-School
GenAI Eyewear Shows
Innovative Eyewear Launched the First Generative AI Fashion Show for Eyewear
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Connected Medication Reminder Holders
The Conceptual Ownum Pod from the Rule Studio is Advanced
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
AI-Fueled Smartwatch Concepts
Rabbit Joins Teenage Engineering on the R1 Smartwatch Design
AI-Powered BeautyTech Platforms
Singular by Prose Ushers in a New Model for the Beauty Industry
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Recalibrating Sleep Wearables
retimer 3 Uses Light Therapy to Manage Sleep and Wakefulness
Senior-Targeted Protein Drinks
The New Progevity Drinks are Designed for Those Aged 50+
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
AI-Powered Fall Prevention Technology
Fellowship Square Mesa Collaborated with Helpany
Senior Pet-Friendly Walking Aids
The Steady Walking Aid is Meant to Assist Elderly Pets
Tablet-Integrated Fashion
The Lenovo Tab Wear Collection Explores the Concept of "Me Time"
Wearable Skin Sensors
HapSense Helps Scientists Accelerate the Analysis of Cosmetic Products
Longevity-Focused Wellness Apps
Zest is Focused on Extending Healthy Lifespan Through Technology
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Snazzy Electric Mobility Scooters
The 'Tectus' is Designed to Transport Seniors In Safety & Style
6-in-1 Beauty Therapy Wands
The GLO24K Compactly Delivers Cutting-Edge Skincare Technologies
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Generationally Fused Footwear Series
Clarks and Tokyo Senior Generation Join Forces on a Capsule
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Elevated Senior Essentials
Remsen Redefine Aging with Beautifully Designed Everyday Goods
Medical Aesthetic Skincare
SkinBetter Science Shares Cutting-Edge Proprietary Tech
Tech-Enhanced Patient-Assisting Devices
Modern Healthcare Equipment Launches an Assistive Device
Middle-Aged Fitness Devices
The Tondo Fitness Tool Concept is for People Aged 40 and Up
Sleek Senior Walker Concepts
The Conceptual Suzuki Go! Motorized Walker Has a Wrap-Around Frame
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Healthy Habit Smartphone Accessories
The 'FIKA' Smartphone Enclosure Concept Helps with Relaxation
Senior-Targeted Wearable Devices
Lifeline Canada Debuts 'On The Go with Wandering'
Wearable Sleep-Aiding Gadgets
The retimer 3 Can Support Sleep Cycles with Daily Wearing
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Performance-Driven Health Gadget Lines
Kineon Debuts Heal+ & Calm+ in a New Crowdfunding Campaign
At-Home Facelift Devices
FOREO Sweden's BEAR™ 2 Anti-Aging Device Uses Microcurrents
Scientifically Advanced Moisturizers
Shiseido's Advanced Cream Firms & Brightens Skin in Two Weeks
Reimagined Digital Fashion
The Fabricant's Deep/23 Collection Refreshes Designs from 2017 with AI
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Smartwatch-Turned Nostalgic Handheld
tinyPod Transforms the Apple Watch Into an iPod Replica
Micro-Peptide Moisturizers
Neutrogena Collagen Bank Addresses Gen Z's Aging Concerns
Gen X Wrinkle-Relaxing Moisturizers
BeautyStat's Moisturizer Boasts a Potent 22-Amino Acid Peptide
Senior-Focused Live Programming
ONSCREEN Introduces a New Pioneering Initiative — ONSCREEN Live
Over-40 Haircare Collections
Commence Haircare Was Developed by Brooke Shields for Mature Hair
Luxury Baby Gear Collections
Romer Brings Together Timeless Style with Functional Safety Features
Healthy Aging-Supporting Shots
Happy Aging Debuts the Longevity Shot and the Biological Age Test
Affordable AI Skincare Devices
SmartAppGuided Supports Personalized Care for Less Than $100
Solid Skincare Serum Sticks
The RoC Skincare Firming Serum Stick Has a Retinol-Based Formula
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Worker Injury-Preventing Wearables
Bardavon's 'Preventure' Sensor Enhances Workplace Safety
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Safety-Boosting Senior Beds
The Kwalu Alesso Bed Lowers the Risk of Falls by Up to 77%
Fast-Acting Retinol Serums
The Double Rewind Retinol Serum Improves Fine Lines & Wrinkles in Weeks
Wifi-Activated Elder Protection Apps
Gamgee's Fall Protection for Elderly Eliminates Wearbales
Climate-Resilient Skincare Devices
The Physio Radiance Visage+ Facial Device Defends Skin
Holistic Longevity Wellness Programs
Preamble Focuses on Healthspan & Longevity with New Program
Empowering Outdoor Apparel Brands
SENIQ Empowers Women Who Prioritize Both Fashion and Function
Radiance-Revealing Skincare
The Nectar Life Elite Radiance Skincare Collection Has Five Products
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Age-Defying Beauty Transformation Sets
Neora's Transformation Set Includes Three Powerful Formulas
Healthy Aging Support Platforms
The Bayer Age Factor™ Ecosystem Addresses Consumer Needs
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Proactive Modern Skincare Lines
Mimosa Lane Enters the Beauty Market, Focusing on Sun Protection
Senior Living Farmhouse Designs
SRI Management Expands with Pioneer Senior Living at Upland Park
Anti-Aging Serum Sticks
RoC's Derm Correxion Firming Serum Stick Delivers Non-Invasive Results
Tech-Based Senior Programs
The National Council on Aging Taps AT&T to Help Seniors with Tech
Anti-Aging Beauty Collections
The New Neutrogena Anti-Aging Retinol is Highly Effective
Cyclist Safety-Focused Smart Sensors
Vivacity Sensors are Helping with Keeping Bikers Safe
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Comprehensive Health Care Suites
Bright Sits on the Intersection of Technology and Health
Non-Intrusive Hydration Wearables
The Safebeing from Somatix Leverages Remote Patient Monitoring
Intimate Wellness LED Devices
Joylux and Respin Debuted a Special Edition vFit Plus
Multitasking Body Serums
An Award-Winning Facial Retinol Inspired the Body Reform Treatment Serum
Tech-Enhanced Beauty Marketplaces
Fresha Plans to Boost Machine Learning and AI Robotics Abilities
Multi-Action Night Concentrates
Capture Totale Retishot Targets Age-Related Skin Quality Issues
Biotechnology-Enhanced Daily Moisturizers
Lancer Skincare Debuts Its Gravity Defying Moisturizer
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Digitized Skincare Platforms
Skin Surveyor Fuses Skin Health and Technology
Adaptive Senior Fashion
Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
Dog Longevity Supplements
Arterra's Advanced Dog Supplements Boast 63 Science-Backed Ingredients
Wellness-Promoting Senior Health Programs
Kaia Health Has Launched Its New Balance Program
Retinol-Infused Body Butters
Versed Press Restart Advanced Retinol Body Butter Firms and Smooths
AI-Powered Health Communication Platforms
Humetrix is Set to Introduce SOSQR Global at CES 2024
AI Dementia Care
Sensay Uses AI to Replicate a Person's Likeness and Preserve Memories
Age-Specific Life Advice
AgeEase is a Platform to Answer Questions About Health and Wellness
Senior-Monitoring Smart Plugs
Threshold Care Motion Wi-Fi Sensing Plugs are Noninvasive
Supportive Senior Wearables
The mCareWatch 241 Provides Virtual Patient Monitoring
Advanced Skincare Gift Sets
The SkinCeuticals Holiday 2024 Gift Sets are Comprehensive
Festive Luxury Skincare Bundles
DefenAge's Splendor All-In-One Collection is Holiday-Ready
Smart Home Rehabilitation Solutions
'VOCIC' Announced its Suite of Smart Home Products for 2024
Affordable Aging Serums
Remedy for Aging Gently and Effectively Targets Fine Lines
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
AI-Powered Mattress Toppers
rezet Helps Sleepers Optimize Their Rest, Well-Being and Recovery
Accessible Foot Health Products
These New ZenToes Products are Arriving at Separate Retailers
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Heathy Aging Supplement Lines
Country Life Vitamins Ageless Theory Comes in Three Options
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Fashion-Minded Makeup Products
The LR Zeitgard Signature Range Features 19 Products
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Senior Technology Tutors
Kamloops Partner Assisted Learning Helps Seniors Improve Digital Literacy
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Senior-Focused Wellness Platforms
Mirabelle Launches a New AI-Powered Fitness Hub for Seniors
Silver-Powered Skincare Lines
Silver Biotics' Skincare is Designed to Enhance Skin Health
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
AI-Powered Wellness Delivery Services
'Localposh' Anticipates Products and Services for You
High-Tech Personalized Wellness Partnerships
ASENSEI and 3DLOOKCollaborate to Enhance Wellness
Senior Living Tech Accelerators
Rose Villa Senior Living & The Malden Collective Launch LiveWell™
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Non-Invasive Incontinence Wearables
ELITONE URGE is a CES 2024 Innovation Awards Honoree
Comfort-Focused Fashion Slides
Naturalizer's Gen N Project Advances How Women Define Comfort
Semi-Outdoor Foldable Wheelchairs
Robooter Brought Mobility Innovations Like X40 to CES 2024
Age-Combating Skincare Lines
Nuxe Unveils its Anti-Aging Skincare Range for Traveling Consumers
Plant Medicine-Inspired Skincare
The Origins PLANTSCRIPTION™ Serum Combats Signs of Aging
Senior Care Robots
An Autonomous Robot Called Aiden Enhances Senior Care in Singapore
Holistic Weight Management Tools
Health Kraft Me Empowers Women 40 and Above to Stay Healthy
Self Care Planners
The 2024 Self Care Planner Helps People Prioritize Self Care
Wellness Discovery Platforms
Wellworthy Helps Individuals Navigate the Health and Wellness Market
Smart Life-Planning Apps
Last Plannr is More Than a Traditional To-Do List
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Personal Wellness Capsules
Shop LC Launches Two New Wellness Products for its Lifestyle Category
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Pre-Loved Ancestral Apparel
McCann Japan and SAFARI Debut the Second Life Social Commerce Platform
Scanning Software Expansions
Vivid-Pix Now Serves Senior Living, Museums, & Other Establishments
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Senior-Targeted Website Builders
Dwellr Seeks to Help Senior Communities Facing Limitations