Because Market is a D2C Brand for Older Adults
Laura McQuarrie — October 17, 2020 — Fashion
References: becausemarket & forbes
Because Market got its start by offering a better way for older adults to shop for bladder protection products and now it is venturing into the creation of skincare products for senior skin. While there are many direct-to-consumer brands that are expressly focused on Millennial consumers, Because Market offers personal care solutions that are just as convenient but with a focus on an older demographic. The products can be bought as one-off purchases or ongoing subscriptions.
The skincare line is focused on cleansing and protecting skin impacted by incontinence. The skincare line includes two kinds of creams and a waste-reducing No-Rinse Cleansing Spray, as well as other must-have products for the current times like sanitizer gel and on-the-go wipes.
Image Credit: Because Market
The skincare line is focused on cleansing and protecting skin impacted by incontinence. The skincare line includes two kinds of creams and a waste-reducing No-Rinse Cleansing Spray, as well as other must-have products for the current times like sanitizer gel and on-the-go wipes.
Image Credit: Because Market
Trend Themes
1. Senior Skincare Products - There is a growing demand for skincare products that are specifically formulated for the needs of aging skin, creating new opportunities for brands to innovate and tap into this market.
2. Direct-to-consumer for Elderly - Direct-to-consumer healthcare and personal care brands that cater to the needs of elderly consumers are becoming more popular due to their convenience and accessibility.
3. Incontinence Skincare - As the population ages, the need for skincare products that address the issues associated with incontinence is becoming more prominent, creating an opportunity for brands to develop innovative solutions.
Industry Implications
1. Healthcare - The healthcare industry has an opportunity to tap into the elderly population by developing tailored skincare products to meet their specific needs.
2. Personal Care - The personal care industry can develop innovative skincare solutions that address the issues associated with incontinence and meet the needs of elderly consumers.
3. Direct-to-consumer - There is a growing opportunity for direct-to-consumer brands that cater to the needs of aging consumers by providing convenient and accessible healthcare and personal care products.
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