Smart TV Brands are Implementing Assistive AI Features for Convenience
Colin Smith — January 6, 2025 — Tech
References: theverge
LG and Samsung have announced the integration of Microsoft Copilot AI into their 2025 smart TV lineups, as revealed at the Consumer Electronics Show (CES) 2025. Both companies are emphasizing AI as a core component of their new technology offerings. The integration of Copilot AI will provide users with advanced features such as personalized content recommendations, efficient information organization, and seamless access to AI-powered tools. For instance, Samsung is incorporating the Copilot web app into their Vision AI suite, allowing users to launch AI features directly through a dedicated button on the remote control. LG, on the other hand, has rebranded their remote control to "AI Remote" and integrated Copilot AI to enhance personalized recommendations and contextual information search.
Beyond Copilot, both companies are adding new AI-driven functionalities to their smart TVs. Samsung's Vision AI includes features like AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro, which aim to enhance the overall viewing experience. LG is focusing on AI-powered surround sound, dynamic visual optimization, and AI-driven chatbot support and search capabilities. By incorporating Microsoft's Copilot AI along with their in-house AI technologies, LG and Samsung are positioning their 2025 smart TV lineups as innovative and user-centric solutions for modern entertainment needs.
Image Credit: Shutterstock
Beyond Copilot, both companies are adding new AI-driven functionalities to their smart TVs. Samsung's Vision AI includes features like AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro, which aim to enhance the overall viewing experience. LG is focusing on AI-powered surround sound, dynamic visual optimization, and AI-driven chatbot support and search capabilities. By incorporating Microsoft's Copilot AI along with their in-house AI technologies, LG and Samsung are positioning their 2025 smart TV lineups as innovative and user-centric solutions for modern entertainment needs.
Image Credit: Shutterstock
Trend Themes
1. AI-enhanced Viewing Experience - Emerging AI technologies such as adaptive sound and dynamic visual optimization are setting a new standard for immersive home entertainment.
2. AI-personalized Content Curation - With smart TVs offering personalized content recommendations through advanced AI, consumers are experiencing highly tailored viewing experiences.
3. Integrated AI Assistants in Home Entertainment - The integration of AI assistants directly into TV interfaces is transforming the way users interact with their entertainment systems, streamlining access to diverse functionalities.
Industry Implications
1. Consumer Electronics - The consumer electronics industry is rapidly evolving with the integration of AI to enhance product offerings and user experiences.
2. Artificial Intelligence - AI technology is increasingly becoming a pivotal player in shaping innovative solutions across various sectors, particularly in enhancing consumer-centric products.
3. Home Entertainment - Home entertainment is undergoing a transformation as AI-driven features redefine how audiences engage with and enjoy media content.
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