This Brothers Cider Campaign Celebrates the Halloween Season
Michael Hemsworth — October 27, 2022 — Marketing
References: brotherscider & talkingretail
This Brothers Cider campaign has been launched by the Somerset-based brand in the UK to celebrate Halloween and get the word out about one of its seasonal refreshments. The campaign builds on the success of the Making Weird Wonderful campaign from this past summer and features a range of Halloween-themed imagery as well as copy. The campaign also helps to showcase the brand's most popular cider flavor, Toffee Apple, and encourage consumers who haven't tried it to do so this fall.
Head of Marketing Nicola Randall commented on the Brothers Cider campaign saying, "This is one of the biggest campaigns we have rolled out for Halloween to date and we are really looking forward to bringing Brothers to even more people to get them excited about the celebrating with cider this season.”
Head of Marketing Nicola Randall commented on the Brothers Cider campaign saying, "This is one of the biggest campaigns we have rolled out for Halloween to date and we are really looking forward to bringing Brothers to even more people to get them excited about the celebrating with cider this season.”
Trend Themes
1. Halloween Themed Campaigns - Brands should consider creating campaigns that center around holidays or seasonal events.
2. Product Highlighting Campaigns - Campaigns that highlight a brand's popular products can increase awareness and drive sales.
3. Seasonal Refreshment Promotions - Brands can promote seasonal refreshments at specific times of year to create excitement and increase demand.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage brands can create similar campaigns to promote their seasonal products.
2. Food and Beverage Retail - Retailers of food and beverage products can participate in seasonal promotions as well to drive sales of seasonal refreshments.
3. Marketing and Advertising - Marketers and advertisers can help brands create and execute successful holiday-themed campaigns.
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