Thatchers Launches Major Marketing Push for New Blood Orange Flavor
Niko Pajkovic — April 11, 2022 — Marketing
References: thatcherscider & talkingretail
UK-based cider brand Thatchers has launched a major media and television marketing campaign to promote its new Blood Orange Cider.
The marketing campaign will include an ad spot that will play on television, VOD, and in cinemas. It will also include a full digital and social media push as well as physical billboards. According to the brand, the campaign will run all the way from April to August on ITV Hub, ITV2, Sky TV, and All4. In addition, the company plans to hold over 25 events this summer dedicated to promoting the new flavor via tastings and other interactive components.
“The campaign will drive awareness among new drinkers as well as flavour connoisseurs, turning up the impact and supporting retailers and operators across the UK," said the brand's cider-maker, Martin Thatcher.
Image Credit: Thatchers
The marketing campaign will include an ad spot that will play on television, VOD, and in cinemas. It will also include a full digital and social media push as well as physical billboards. According to the brand, the campaign will run all the way from April to August on ITV Hub, ITV2, Sky TV, and All4. In addition, the company plans to hold over 25 events this summer dedicated to promoting the new flavor via tastings and other interactive components.
“The campaign will drive awareness among new drinkers as well as flavour connoisseurs, turning up the impact and supporting retailers and operators across the UK," said the brand's cider-maker, Martin Thatcher.
Image Credit: Thatchers
Trend Themes
1. Marketing New Flavors on Multiple Platforms - Thatchers' ad campaign for Blood Orange Cider highlights the importance of promoting new products across various media channels to increase brand awareness and reach potential customers.
2. Interactive Tasting Events for New Products - Thatchers' Blood Orange Cider events demonstrate the effectiveness of hosting interactive tastings to promote new products and engage with customers.
3. Expanding Cider Flavor Offerings - Thatchers' introduction of a Blood Orange Cider flavor highlights the potential for cider brands to expand their flavor offerings and cater to a wider range of consumer tastes.
Industry Implications
1. Alcoholic Beverages - Thatchers' Blood Orange Cider campaign is a relevant example in the alcoholic beverage industry, where brands can benefit from expanding their product offerings and engaging customers with interactive events and multimedia campaigns.
2. Marketing and Advertising - Thatchers' multimedia marketing campaign is relevant across the marketing and advertising industry, highlighting the importance of promoting new products across various channels to reach and engage with potential customers.
3. Food and Beverage Retail - Thatchers' Blood Orange Cider campaign demonstrates how food and beverage retailers can leverage multimedia campaigns and interactive events to promote new products and increase foot traffic to their stores.
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