Ocean Spray Gifted '420doggface208' with a Cranberry Juice-Filled Truck
Riley von Niessen — October 7, 2020 — Pop Culture
After releasing a video of himself taking a swig of Ocean Spray juice while riding his longboard and lip syncing to Fleetwood Mac's 'Dreams,' Nathan Apodaca, otherwise known on social media as '420doggface208,' quickly garnered viral fame. As a result, the 1977 song rose to number one on the Billboard Hot 100, and the band's co-founder, Mick Fleetwood, even recreated the video.
Ocean Spray has since taken the initiative to thank Apodaca for featuring its product in his iconic clip, surprising him with a cranberry-colored Nissan pickup truck filled with Ocean Spray juice. Since he was gifted the truck, Apodaca filmed another video of himself enjoying the juice while cruising on the highway, this time behind the wheel instead of on his longboard.
Image Credit: Ocean Spray
Ocean Spray has since taken the initiative to thank Apodaca for featuring its product in his iconic clip, surprising him with a cranberry-colored Nissan pickup truck filled with Ocean Spray juice. Since he was gifted the truck, Apodaca filmed another video of himself enjoying the juice while cruising on the highway, this time behind the wheel instead of on his longboard.
Image Credit: Ocean Spray
Trend Themes
1. Viral Marketing - Opportunity for businesses to leverage viral content and user-generated marketing to boost brand awareness and engagement.
2. Social Media Influencers - Increasing significance of social media influencers as powerful marketing tools and brand ambassadors.
3. Brand Partnerships - Growing trend of brands collaborating with popular content creators to tap into their massive online following and reach.
Industry Implications
1. Beverage - Innovative product placements and marketing strategies to capitalize on viral beverage trends and gain consumer attention.
2. Automotive - Opportunity to create unique collaborations with influencers to promote vehicles and automotive products in a creative and engaging way.
3. Music and Entertainment - Utilizing viral content to boost music, entertainment, and media campaigns, creating a symbiotic relationship between artists and brands.
7
Score
Popularity
Activity
Freshness
