Truly Hard Seltzer Ads Show Fruit Flies Drinking Up Real Fruit Nectar
Laura McQuarrie — September 7, 2022 — Marketing
References: designtaxi
Products teeming with flies is the type of imagery that's seldom seen in marketing but that's exactly what's depicted in a new 30-second Truly Hard Seltzer ad.
Conceptualized by advertising firm Goodby, Silverstein & Partners, the Truly Hard Seltzer ad shows what happens after insects were released into the drink and captured with a microscopic lens. The unconventional ad spot shows the flies eagerly sucking up the seltzer, underlining the fact that the fruit refreshments are full of nectar.
This campaign reminds of Burger King's striking Whopper ad, which showed a decomposing and rotting burger over a period of 34 days to communicate the company's commitment to dropping all artificial preservatives. Similarly, this short Truly Hard Seltzer spot highlights the fact that the popular beverage is made using real fruit juice.
Conceptualized by advertising firm Goodby, Silverstein & Partners, the Truly Hard Seltzer ad shows what happens after insects were released into the drink and captured with a microscopic lens. The unconventional ad spot shows the flies eagerly sucking up the seltzer, underlining the fact that the fruit refreshments are full of nectar.
This campaign reminds of Burger King's striking Whopper ad, which showed a decomposing and rotting burger over a period of 34 days to communicate the company's commitment to dropping all artificial preservatives. Similarly, this short Truly Hard Seltzer spot highlights the fact that the popular beverage is made using real fruit juice.
Trend Themes
1. Unconventional Advertisements - Marketers can explore unconventional advertising methods to draw attention to their products and showcase their unique selling points.
2. Transparency Marketing - Marketing campaigns highlighting the use of real ingredients can help companies establish transparency and build trust with consumers.
3. Creative Product Demonstrations - Innovative product demonstrations, such as using microscopic footage, can effectively showcase the value and quality of the product.
Industry Implications
1. Alcoholic Beverage Industry - The use of creative and unconventional ad campaigns can help alcoholic beverage companies stand out in a crowded market and appeal to younger consumers.
2. Food Industry - Marketing campaigns that prioritize transparency and showcase the use of real ingredients can establish a competitive advantage for food companies.
3. Advertising Industry - Opportunities exist for advertising firms to create unique campaigns that push the boundaries of traditional marketing to help their clients get noticed.
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