The Busch Light Apple Was Launched Using a Tech-Inspired Campaign
Grace Mahas — July 13, 2020 — Marketing
The beloved American beer brand, Busch Light, recently expanded its portfolio with the launch of a its first-ever "flavor innovation," the Busch Light Apple. The limited-edition beverage features a robust, crisp flavor profile with natural apple extract, making it the perfect beer for summer.
To launch the Busch Light Apple, the brand debuted a hilarious, tech-inspired keynote with its iconic brand ambassador, Busch Guy, donned in a wilderness-meets-tech-guru outfit. Likening the new beer to a revamped smartphone, the keynote offers a glimpse into the beer's features and benefits.
Alongside the entertaining keynote, Busch Light is also launching a "special, one-of-a-kind insurance program," dubbed the 'Busch Light Apple Beer Replacement Protection.' The new promotion enables the first 1,000 people who share a photo with their new Busch Light Apple will receive a $10 voucher for their next, "replacement" pack.
Image Credit: Busch
To launch the Busch Light Apple, the brand debuted a hilarious, tech-inspired keynote with its iconic brand ambassador, Busch Guy, donned in a wilderness-meets-tech-guru outfit. Likening the new beer to a revamped smartphone, the keynote offers a glimpse into the beer's features and benefits.
Alongside the entertaining keynote, Busch Light is also launching a "special, one-of-a-kind insurance program," dubbed the 'Busch Light Apple Beer Replacement Protection.' The new promotion enables the first 1,000 people who share a photo with their new Busch Light Apple will receive a $10 voucher for their next, "replacement" pack.
Image Credit: Busch
Trend Themes
1. Fruit-inspired Beers - More beer companies are experimenting with incorporating fruit flavors into their products.
2. Tech-inspired Marketing - Marketing campaigns are leveraging tech concepts to engage consumers in new and entertaining ways.
3. Unique Promotional Programs - Brands are offering creative and unconventional promotions to encourage consumers to try their products.
Industry Implications
1. Alcoholic Beverages - Beer companies and other alcoholic beverage makers can explore incorporating fruit flavors into new products.
2. Marketing and Advertising - Marketing firms can develop campaigns that leverage technology concepts to connect with younger, tech-savvy audiences.
3. Promotions and Incentives - Businesses that offer services or products can experiment with unconventional promotions to attract new customers and drive sales.
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