From Gut Health Pop-Ups to Multi-Sensory Bag Activations
The October 2019 interactive trend round-up proves that engaging your customers with branded experiences can have a tremendous effect on the company's reach, as well as consumer loyalty.
While some marketing initiatives of this kind are online platform-based, others appear hands-on. Two dominant instances of public outreach in the October 2019 interactive list include pop-ups and contests. For the first category, activations such as Chuckling Goat's complimentary Gut Health Clinic, the wine-friendly Lillet Paint Night Event, as well as the Cheetos snack-inspired styling bar are definite standouts, because they call attention to the brand but also spotlight things like implementable health advice or entertainable qualities.
Companies also tap into consumer creativity through contests. In the October 2019 interactive list, Vans is accepting entries for its Global Custom Culture contest for sneaker customization, while Vessi Footwear goes a more traditional route with a social media giveaway.
While some marketing initiatives of this kind are online platform-based, others appear hands-on. Two dominant instances of public outreach in the October 2019 interactive list include pop-ups and contests. For the first category, activations such as Chuckling Goat's complimentary Gut Health Clinic, the wine-friendly Lillet Paint Night Event, as well as the Cheetos snack-inspired styling bar are definite standouts, because they call attention to the brand but also spotlight things like implementable health advice or entertainable qualities.
Companies also tap into consumer creativity through contests. In the October 2019 interactive list, Vans is accepting entries for its Global Custom Culture contest for sneaker customization, while Vessi Footwear goes a more traditional route with a social media giveaway.
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