Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

30 Feminist Branding Innovations

From Self-Empowering PSAs to Hilarious Menstrual Marketing

— June 16, 2015 — Marketing
These feminist branding innovations range from hilarious menstrual campaigns to self-empowering PSAs that feature YouTube's lifestyle influencers. As feminism becomes more prevalent in marketing, girls are more likely to grow up in an environment that celebrates equality rather than oppression.

While the world has progressed greatly in the last 20 years, there is still a long way to go when it comes to female empowerment and equal rights on a global scale. These feminist branding examples educate young girls about their bodies and encourage one to love themselves.

Whether promoting a positive body image or fighting against abuse and wage inequality, these commercials and print ads embody hope. The examples encourage social change and encourage freedom and self-expression among the female population.
5.2
Score
Popularity
Activity
Freshness
30
Female Presidency Films
Female Presidency Films
Lena Dunham Emphasizes Girl Power in Her Short Fashion Film
<
29
Cheeky Menstruation Commercials
Cheeky Menstruation Commercials
HelloFlo Channels the Period Fairy with Introduction of Start Kits
<
28
Female Entrepreneur Programs
Female Entrepreneur Programs
WE NYC Aims to Leverage 5,000 Women from Low-income Neighborhoods
<
27
Self-Empowering Retrospective Ads
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
<
26
Female-Focused Festival Lounges
Female-Focused Festival Lounges
The Ipsos Girls' Lounge Celebrates Beauty and Pampering
<
25
Female-Celebrating Car Ads
Female-Celebrating Car Ads
Audi Uses #WomenDrivers to Showcase Female Talent in Its Latest Ads
<
24
Confidence-Building Feminist Ads
Confidence-Building Feminist Ads
The Always #LikeaGirl Campaign Reappropriates an Age-Old Insult
<
23
Uncouth Feminist Videos
Uncouth Feminist Videos
Little Girls Drop F-Bombs for Feminism in This Viral Marketing Campaign
<
22
Disney Bra Campaigns
Disney Bra Campaigns
The Disney-Inspired Sing-Along 'Find the One' is a Quest for the Perfect Bra
<
21
Female-Empowering Logos
Female-Empowering Logos
Wal-Mart Calls Out Companies Run by Females with a Women-Owned Logo
<
20
Female-Targeted Beer Ads
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
<
19
Feminine Whiskey Branding
Feminine Whiskey Branding
Raven's Lace PeachBerry Flavored Whiskey Appeals to Feminine Consumers
<
18
Female-Empowering Ads
Female-Empowering Ads
The Verizon Inspire Her Mind Campaign Focuses on Intelligence Over Looks
<
17
Experimental Feminist Beers
Experimental Feminist Beers
Cerveja Feminista is a Brazilian Beer with a Gender Equality Twist
<
16
Feminist Jewelry Collections
Feminist Jewelry Collections
The Latest NIKAO Jewelry Range Aims to Empower Women
<
15
Female Taxi Services
Female Taxi Services
The SheRides Service Allows You to Choose a Lady Driver
<
14
Crude Gender Equality Ads
Crude Gender Equality Ads
Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
<
13
Celebrity Female Empowerment Ads
Celebrity Female Empowerment Ads
The CoverGirl 'Girls Can' Campaign is Candid and Inspirational
<
12
Female-Only Online Networks
Female-Only Online Networks
Women.com is an Invite-Only Female Social Network for the Ladies
<
11
Hilarious Menstrual Marketing
Hilarious Menstrual Marketing
A Tween Lies About Getting it in HelloFlo’s Period Starter Kit Ad
<
10
Feminist Emojis
Feminist Emojis
Artists from 'MAKERS' Have Updated the Emoji Alphabet to Honor Feminist Icons
<
9
Compassionate Comic Campaigns
Compassionate Comic Campaigns
This Hurtful Words Illustration Series Sends a Message
<
8
Feminist Candy Packaging
Feminist Candy Packaging
This Fruene Chocolate Box Branding Highlights Inspiring Women in History
<
7
Feminist Hashtag Movements
Feminist Hashtag Movements
#FeministsareUgly Aims to Dispel Stereotypes Around Feminism
<
6
Male Feminists Hashtags
Male Feminists Hashtags
All Men Can is Spawned From a Popular and Empowering Social Media Campaign
<
5
Dismaying Feminist Campaigns (UPDATE)
Dismaying Feminist Campaigns (UPDATE)
PolyMic Re-imagines a Feminist-Friendly World
<
4
Female-Empowering Platforms
Female-Empowering Platforms
WIE Network Features Insights & Inspiration from World-Changing Women
<
3
Hip Senior Campaigns
Hip Senior Campaigns
Instagram's 84-Year-Old Baddie Winkle is Dimepiece LA's Newest Model
<
2
Witty Feminist Beer Ads
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
<
1
Sultry Plus-Size Campaigns
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
<