Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

43 Emotionally Charged Campaigns

From Endearing Emotional Adverts to Hug-Loving Car Ads

— January 30, 2012 — Lifestyle
Appealing to consumer emotion is one of the most effective ways to gain attention in the marketplace, so it's not surprising that so many brands have created emotionally charged campaigns to create awareness. Whether they're heart-wrenchingly sad or ecstatically happy, these commercials make the viewer feel some kind of emotion, thereby elevating the likelihood that the brand will be remembered.

Coca-Cola is one brand that knows how to make a feel-good commercial -- a few of the company's top ads are featured in this collection. Other emotionally charged campaigns included here range from shocking drug PSAs to those that make you remember -- and never forget -- the importance of family. Regardless of what emotion a brand is after, a campaign has done its job if you feel something. Check out this collection of emotionally charged campaigns to see which ones tug at your heartstrings, make you cry or put a smile on your face.
5.6
Score
Popularity
Activity
Freshness
42
Underwater Adventure Adverts
Underwater Adventure Adverts
'Good Night' Brings a Wonderful World of Imagination to Statoil
<
41
Passionate Hoop Ads
Passionate Hoop Ads
'KD Paint the Town' Displays an Athlete's True Love for the Game
<
40
Anticipated Bliss Beverage Ads
Anticipated Bliss Beverage Ads
Campiri 'L'attesa' Campaign is Elegantly Philosophical
<
39
Endearing Emotional Adverts
Endearing Emotional Adverts
Google's Cutesy Commercial Will Have You Clicking 'Chrome'
<
38
Mom-Calling Campaigns
Mom-Calling Campaigns
The Mother's Day Debenhams Commercial is Cute and Memorable
<
37
Emotionally Ethereal Campaigns
Emotionally Ethereal Campaigns
Saatchi & Saatchi's Prialt Ads Tackle Serious Subject Matter
<
36
Sentimental Automotive Ads
Sentimental Automotive Ads
The Subaru ‘Baby Driver' Spot Makes a Profound Point
<
35
Family Utopia Ads
Family Utopia Ads
Chevrolet Captiva Gold by Jason Fialkov Captures the Magic of Family Adventure
<
34
Horrifying Transit PSAs
Horrifying Transit PSAs
British Transport Police Airs Video Footage of Woman Falling Under Train
<
33
Parental Awareness PSAs
Parental Awareness PSAs
Drugfree.org 'Denial' and 'Enabler' Ads Shift Focus to Parents
<
32
Emotion-Emitting Tablet Ads
Emotion-Emitting Tablet Ads
iPad 2 Commercial Brands Device as Bending How We Interact with Media
<
31
Sports Star Impact Ads
Sports Star Impact Ads
The 'Before and After Ronaldo' Nike Soccer Commercial Charts His Influence
<
30
Expressive Shaving Campaigns
Expressive Shaving Campaigns
Philips Male Grooming Encourages Men to Express Themselves
<
29
Heartwarming Bear Hug Ads
Heartwarming Bear Hug Ads
The Pro Infirmis 'Get Closer' Video is Eye-Opening
<
28
Helping Hand Campaigns
Helping Hand Campaigns
The New Zealand Blood Service 'Thank You' Ads are Emotional
<
27
Shocking Anti-Tanning PSAs
Shocking Anti-Tanning PSAs
The Canadian Dermatology Association PSA is Frightful
<
26
Centenarian Bliss Campaigns
Centenarian Bliss Campaigns
The Coca-Cola '100-Year-Old Man Shares the Secret to Happiness' Ad
<
25
Charitable Car Commercials
Charitable Car Commercials
Kia 'Drive Change: Court' Makes a Difference in a Beautiful Way
<
24
Party-Starting Advertisements
Party-Starting Advertisements
The Coca-Cola Walls Commercial Will Get You Grooving
<
23
Heartwrenching Defiant Ads
Heartwrenching Defiant Ads
Italian Doctors Without Borders Will Never Surrender
<
22
Surreal Joyvertising
Surreal Joyvertising
Coca-Cola Promotes Sugary Fizz With ‘Open Happiness' Campaign
<
21
Compassionate Cancer Ads
Compassionate Cancer Ads
Fondation Mimi Commercial Brings Out the Beauty of Cancer Patients
<
20
Hug-Loving Car Ads
Hug-Loving Car Ads
The 'Embrace Life' Campaign for the Opel Meriva is Heartwarming
<
19
Emotional Family Value Ads
Emotional Family Value Ads
This Bernas Chinese New Year Commercial Will Render You Speechless
<
18
Whimsical Storytelling Ads
Whimsical Storytelling Ads
Characters Come to Life in AT&T's Bedtime Stories Commercial
<
17
Grumpy Grandma Car Ads
Grumpy Grandma Car Ads
The Saatchi & Saatchi Puerto Rico Toyota Commercial is Long-Lasting
<
16
Guilty Tattoo Campaigns
Guilty Tattoo Campaigns
The MADD Fall 2011 Ads Show Consequences of Drunk Driving are Permanent
<
15
Sympathetic Petvertising
Sympathetic Petvertising
Animal Anti-Cruelty League Compares Dogs to Objects
<
14
Heartbreaking Snowman Ads
Heartbreaking Snowman Ads
The Magistral Dishwashing Soap Commercial Will Make You Cry
<
13
Values-Based PSAs
Values-Based PSAs
Foundation for a Better Life Delivers Inspirational Messages
<
12
Disturbing Illness Awareness
Disturbing Illness Awareness
Sarah's Story for Motor Neurone Disease Campaign
<
11
Emotional Shockvertisements
Emotional Shockvertisements
The Coalition for Domestic Violence Takes a Stand
<
10
Nostalgia-Embracing Campaigns
Nostalgia-Embracing Campaigns
Carep Costruzioni Ads Show that the Company Was There Since Day One
<
9
True-Life Ad Campaigns
True-Life Ad Campaigns
Coca-Cola Lets 102-Year-Old Man Recall Importance of Happiness
<
8
Drowsy Driving Ads
Drowsy Driving Ads
BBDO Promotes Safe Driving With These Thought-Provoking Prints
<
7
Heart-Rending Real-Life Ads
Heart-Rending Real-Life Ads
Breast Cancer Awareness Commercial Evokes Genuine Emotions
<
6
Chilling Drug PSAs
Chilling Drug PSAs
Darren Aronofsky Meth Project Ads Provide Disturbing Look into Addiction
<
5
Before and After Advertising
Before and After Advertising
Women Against Violence Campaign Flaunts a Bad Look
<
4
Emotional Inclusive Billboards
Emotional Inclusive Billboards
Peter Fuss Wants to Change World's Stereotypes About Religion
<
3
Heartbreaking Shoe Campaigns
Heartbreaking Shoe Campaigns
Lose Yourself in the Agyness Deyn 'First and Forever' Dr. Martens Ad
<
2
Heartbreaking Anti-Child Abuse Ads
Heartbreaking Anti-Child Abuse Ads
The Banned Ogilvy Dublin PSA is Hard to Watch
<
1
Emotionally Expressive Sports Ads
Emotionally Expressive Sports Ads
The Nike ‘Make it Count' Prints Show Athletes Fighti
<