From Mythic Craft Brew Bottles to Viking-Branded Snacks
Rebecca Byers — December 9, 2015 — Lifestyle
In addition to providing an engaging aspect to a product's packaging or informing consumers on a brand's lifestyle vision, branded storytelling is an intriguing concept that's closely related to the the concept of provenance. When executed correctly, branded storytelling can be both a tool for educating people on a product's naturalistic origins and cultivating an emotional connection between the consumer and the brand.
Separately, branded storytelling is easily observed in the realm of marketing campaigns and immersive retail concepts. A winning example of this is a recent commercial spot for quick service restaurant chain Panera Bread. The emotive ad juxtaposes imagery of a farmer harvesting his crops with that of Panera dishes being prepared and a happy family diving into dinner together. In showcasing such an aspirational view, brands are able to communicate their standards around sustainable, organic food cultivation.
Separately, branded storytelling is easily observed in the realm of marketing campaigns and immersive retail concepts. A winning example of this is a recent commercial spot for quick service restaurant chain Panera Bread. The emotive ad juxtaposes imagery of a farmer harvesting his crops with that of Panera dishes being prepared and a happy family diving into dinner together. In showcasing such an aspirational view, brands are able to communicate their standards around sustainable, organic food cultivation.
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