Lord Poppington's Popcorn Comes in a Variety of Artisan Flavors
Jana Pijak — February 24, 2015 — Marketing
References: lordpoppington & packagingoftheworld
UK-based company Lord Poppington's Popcorn remixes traditional snack branding with their gentlemanly and charming packaging. Its delicious products are not only beautifully packaged but are also incredibly tasty, adding to their mass appeal.
When indulging in a snack, choose this healthier alternative to classic potato chips and try all of Lord Poppington's Popcorn's artisan flavors. They include Chees and Onion, Chilli and Lime and Sweet and Salty among other salty concoctions.
Conceived by creative agency Voice, this snack branding concept features a series of colorful British flag motifs and a gentlemanly character that is illustrated on each bag. Lord Poppington stands elegantly, sporting a suit, top hat and a cane. Overall, this snack packaging makes its product more appealing with the help of clean and vibrant visuals.
When indulging in a snack, choose this healthier alternative to classic potato chips and try all of Lord Poppington's Popcorn's artisan flavors. They include Chees and Onion, Chilli and Lime and Sweet and Salty among other salty concoctions.
Conceived by creative agency Voice, this snack branding concept features a series of colorful British flag motifs and a gentlemanly character that is illustrated on each bag. Lord Poppington stands elegantly, sporting a suit, top hat and a cane. Overall, this snack packaging makes its product more appealing with the help of clean and vibrant visuals.
Trend Themes
1. Artisan Snack Branding - Exploring unique and charming packaging designs for artisan snack brands presents a disruptive opportunity for differentiation in a competitive market.
2. Healthier Snack Alternatives - Developing and promoting healthier snack options as an alternative to traditional potato chips taps into the growing consumer demand for more nutritious options.
3. Visual Appeal in Snack Packaging - Leveraging clean and vibrant visuals in snack packaging can enhance product appeal and attract customer attention, setting oneself apart from competitors.
Industry Implications
1. Artisan Food and Beverage - Applying gentlemanly and charming branding concepts to artisan food and beverage products opens up new avenues for differentiation and storytelling.
2. Healthy Snack Industry - Creating a variety of flavorful and healthier snack options provides opportunities for disruption and growth within the expanding healthy snack market.
3. Packaging and Design - Incorporating clean and vibrant visuals in snack packaging design offers disruptive innovation opportunities in the packaging and design industry.
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