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Top 100 Pop Culture Trends for 2024

From Video Game-Inspired Boots to Sport Metaverse Partnerships

— January 27, 2024 — Pop Culture
In 2024, pop culture trends continue to significantly influence business strategies across various industries, shaping product development and marketing approaches. The integration of popular movies, TV shows, anime, and sports franchises into product designs, such as celebratory anime shoes and superhero-themed sportswear, has become a cornerstone in attracting niche markets and fanbases. This trend reflects the power of pop culture in driving consumer engagement and loyalty.

Moreover, the rise of collaboration and themed collections is a testament to the blending of diverse cultural elements with commercial products. Businesses are forging partnerships for anime-inspired collaboration capsules and artist-designed streetwear collections, tapping into the fanbase of each entity for a broader appeal and unique product offerings.

Furthermore, fashion and lifestyle sectors are embracing pop culture with innovative twists. Inclusive shapewear collections and sizeless clothing lines are examples of how businesses are aligning with modern cultural narratives, emphasizing diversity and inclusivity.

These 2024 pop culture trends underscore the importance of aligning business models with evolving cultural dynamics, ensuring relevance and resonance in an ever-changing market landscape. For more pop culture innovations in the year ahead, check out Trend Hunter’s 2024 Trend Report.
8.6
Score
Popularity
Activity
Freshness
100
Collaborative Custom Guitars
Collaborative Custom Guitars
Epiphone Collaborates with Rush's Alex Lifeson on a New Model
<
99
Jelly-Oil Face Cleansers
Jelly-Oil Face Cleansers
Fenty Skin's Melt AWF Cleanser Removes Makeup with Nine Luxe Oils
<
98
Chic Chefcore Clothing Collections
Chic Chefcore Clothing Collections
FLAN Announces its New 'In Vino Veritas' Collection
<
97
Custom Blue Acoustic Guitars
Custom Blue Acoustic Guitars
Gibson Custom Shop Collaborates with Miranda Lambert
<
96
Stunning Fashion Show Invites
Stunning Fashion Show Invites
Louis Vuitton Finally Debuts Pharrell's First Menswear Collection
<
95
Actor-Designed Sunglasses Lines
Actor-Designed Sunglasses Lines
BADAZZ GLAZZ is Joe Pesci’s Sunglasses Brand
<
94
Transformative Lip Jellies
Transformative Lip Jellies
Rare Beauty's Soft Pinch Tinted Lip Oil is Lightweight & Non-Sticky
<
93
Lavender-Colored Kitchenware
Lavender-Colored Kitchenware
Drew Barrymore's Beautiful Kitchenware Line Dropped a Lavender Shade
<
92
Vibrant Doll-Inspired Athletic Collections
Vibrant Doll-Inspired Athletic Collections
The New YITTY Collection is Colorful and Playful
<
91
Cartoon Film Camera Collaborations
Cartoon Film Camera Collaborations
FUJIFILM and Nintendo Enhanced Features to INSTAX MINI LINK App
<
90
Sports Metaverse Partnerships
Sports Metaverse Partnerships
WAGMI United is Expanding Web3 Ventures with adidas
<
89
Football-Themed Collectible Candles
Football-Themed Collectible Candles
Cent Ldn Launches its World Cup-Themed Candle Collection
<
88
French Baguette-Shaped Bags
French Baguette-Shaped Bags
The Fendi Baguette Drew Attention at Milan Fashion Week
<
87
Fantasy-Inspired Whiskeys
Fantasy-Inspired Whiskeys
Quest’s End Whiskey Was Created for the Fantasy Community
<
86
Intensely Hydrating Hair Masks
Intensely Hydrating Hair Masks
JVN's New Intense Hydration Mask is Soothing and Effective
<
85
Streaming Service Restaurants
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
<
84
New Wave-Inspired Fashion Collections
New Wave-Inspired Fashion Collections
ALYX and END. Debut the Neon Capsule at Milan Fashion Week
<
83
Movie-Themed Cocktail Recipes
Movie-Themed Cocktail Recipes
These Bombay Sapphire Gin Cocktails Celebrate the Golden Globes
<
82
Hip Hop-Themed Purple Boots
Hip Hop-Themed Purple Boots
Timberland Presents the New Hip Hop Royalty Boot with Stencil
<
81
Puffy Marshmallow-Inspired Shoes
Puffy Marshmallow-Inspired Shoes
Jet-Puffed's S’mores Shoes are Reminscent of the Sugary Treat
<
80
Regal Birthday-Commemorating Coins
Regal Birthday-Commemorating Coins
The Royal Mint Celebrates King Charles III's Birthday
<
79
Cult Anime-Inspired Fashion Collections
Cult Anime-Inspired Fashion Collections
UNIQLO UT's Collaborates with the Jujutsu Kaisen Anime
<
78
Shark-Inspired Streetwear Apparel
Shark-Inspired Streetwear Apparel
Doublet Launches a Cheeky Fashion Collection in 2023
<
77
Hip-Hop-Commemorating Concerts
Hip-Hop-Commemorating Concerts
Levi's and Rolling Loud Unite for an Intimate Little Simz Concert
<
76
Anime Monster Snack Cakes
Anime Monster Snack Cakes
The Pokémon Ginza Cozy Corner Cakes are Limited-Edition
<
75
Rapper-Led Fashion Collections
Rapper-Led Fashion Collections
The Ufo361x Lacoste Capsule Consists of Tracksuits, Hoodies, & More
<
74
Nostalgic Cartoon Sneaker Designs
Nostalgic Cartoon Sneaker Designs
The Powerpuff Girls Nike Dunks Will Be Highly Anticipated
<
73
TV-Show-Based Jerseys
TV-Show-Based Jerseys
Nike Releases 'Ted Lasso' AFC Richmond Jersey Collection
<
72
Fantasy-Themed Watch Designs
Fantasy-Themed Watch Designs
Kross Studio is Inspired by Game of Thrones and House of the Dragon
<
71
AI-Generated Film Trailers
AI-Generated Film Trailers
Curious Refuge Generates a Wes Anderson-Inspired Avatar Trailer With AI
<
70
Sunset-Inspired Sneakers
Sunset-Inspired Sneakers
The Latest Zoom Freak 5 Colorway Blends the Tan and Yellows of a Sunset
<
69
Hater-Created Music Videos
Hater-Created Music Videos
Liquid Death's Greatest Hates Volume III Features Social Media Comments
<
68
Retro Cartoon-Inspired Clogs
Retro Cartoon-Inspired Clogs
The Jetsons are Highlighted in the Latest Pair of Crocs
<
67
Film-Inspired Apparel Collections
Film-Inspired Apparel Collections
A24 and Online Ceramics Launch 'Spring Breakers' Themed Apparel
<
66
Playful Anime Fall Collections
Playful Anime Fall Collections
The Forever 21 x Hello Kitty & Friends Line Launches for Fall 2023
<
65
Doll-Themed Frozen Yogurts
Doll-Themed Frozen Yogurts
Pinkberry's Barbie Land Berry Pink Aligns with Greta Gerwig's New Film
<
64
Film-Inspired Watch Lines
Film-Inspired Watch Lines
Kross Studio & Hasbro Debut the Transformers: Rise of the Beasts Set
<
63
Doll-Themed Washable Rugs
Doll-Themed Washable Rugs
The Barbie x Ruggable Collab Shares Sophisticated Styles for the Home
<
62
Blood Sugar Supplements
Blood Sugar Supplements
Lemme Curb Helps People Get Off the Blood Sugar Roller Coaster
<
61
Phone Directory Fragrances
Phone Directory Fragrances
Yell Revives Nostalgia with 'Eau De Yellow Pages' Fragrance Launch
<
60
Gen Z Coffee Brands
Gen Z Coffee Brands
Florence by Mills Coffee Expresses Millie Bobby Brown's Love of Java
<
59
Playable Beer Coasters
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
<
58
Food-Inspired Branded Streetwear
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
<
57
Sizeless Denim Collections
Sizeless Denim Collections
Sene Works with Ashley Tisdale on a Sizeless Denim Capsule
<
56
Franchise-Inspired Digital Egg-Like Toys
Franchise-Inspired Digital Egg-Like Toys
Warners Bro is Launching Harry Potter Tamagotchi Nanos
<
55
Anime-Inspired Collaboration Capsules
Anime-Inspired Collaboration Capsules
mastermind JAPAN and Tokyo Revengers Launch Special Capsule
<
54
Professional Snowboarder-Backed Watches
Professional Snowboarder-Backed Watches
G-shock Announces Partnership with Jake Canter
<
53
Manga-Inspired Clog Collections
Manga-Inspired Clog Collections
The Demon Slayer x Crocs Collection is a Foot Locker Exclusive
<
52
Vinyl Record-Inspired Snowboards
Vinyl Record-Inspired Snowboards
Burton Collaborates with Run DMC on Musically-Inspired Collection
<
51
Immersive Multi-Sensory Exhibitions
Immersive Multi-Sensory Exhibitions
Divina Dalí Combines the Genius of Dalí and Dante Alighieri
<
50
Superhero Motorcycle LEGO Sets
Superhero Motorcycle LEGO Sets
LEGO Group Announced the Batman Batcycle LEGO Set
<
49
Artist-Designed Streetwear Collections
Artist-Designed Streetwear Collections
Dinner Service NY Released the Striking Maggie Cowles Line
<
48
Doll-Inspired Personal Care Collections
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
<
47
Laser Sword Hard Drives
Laser Sword Hard Drives
The Seagate Lightsaber Collection FireCuda SSD is Star Wars-Themed
<
46
Daily Math Puzzle Games
Daily Math Puzzle Games
The New York Times is Trialing 'Digits' as a Math-based Wordle Clone
<
45
Sizeless Clothing Collections
Sizeless Clothing Collections
Sene Partners with Camille Leblanc-Bazinet for a New Capsule
<
44
Fantasy Survival Crafting Games
Fantasy Survival Crafting Games
'Return to Moria' is a Survival Game Based on Lord of the Rings
<
43
Anime-Inspired Keyboard Collections
Anime-Inspired Keyboard Collections
Higround and Crunchyroll Launched Jujutsu Kaisen Keyboards
<
42
Video Game-Inspired Boots
Video Game-Inspired Boots
Red Wing Shoes Revealed a Super Mario Bros. Inspired Boots
<
41
Streamed Show-Inspired Footwear
Streamed Show-Inspired Footwear
LORENZ.OG Presents the Summerhouse OG Nike Sneakers
<
40
Commemorative Sneaker Shops
Commemorative Sneaker Shops
The '85 Shop by eBay Shares a Collection of Original Air Jordan 1s
<
39
Superhero-Themed Dynamic Vehicles
Superhero-Themed Dynamic Vehicles
adidas and Lexus Join on the Wakanda Forever Car
<
38
Video Game-Inspired Sneakers
Video Game-Inspired Sneakers
The Nike Dunk Low Super Mario Bros. Design is a Custom Look
<
37
Doll-Like Selfie Generators
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
<
36
Futuristic Baguette Bags
Futuristic Baguette Bags
INNERRAUM Launches the Polyphonic Object M09 Baguette Bag in Matte Black
<
35
Cartoon-Inspired Sock Collections
Cartoon-Inspired Sock Collections
The Simpsons and Happy Socks Release a Colorful Sock Collection
<
34
Nostalgic Neon Rollerskates
Nostalgic Neon Rollerskates
The Impala x Barbie Rollerskates Match the Style in the Barbie Movie
<
33
Inclusive Shapewear Collections
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
<
32
Doll-Themed Movie Fashion
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
<
31
Superhero-Inspired Automobiles
Superhero-Inspired Automobiles
Midjourney Boasts a Slew of AI-Generated Car Designs
<
30
Limited-Edition Festival Fashion Collections
Limited-Edition Festival Fashion Collections
Forever 21 Partners with Bunny Zingler & Rolling Loud
<
29
Game-Themed Apparel Collections
Game-Themed Apparel Collections
BoxLunch and Super Mario Bros Launch Collaborative Apparel
<
28
Beautifying Beach Club Pop-Ups
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
<
27
Pink-Adorned Fashion Lines
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
<
26
Sci-Fi-Inspired Limited Timepieces
Sci-Fi-Inspired Limited Timepieces
Fossil Launches its New Star Wars Collection with Six Pieces
<
25
Anime Pop-Up Cafés
Anime Pop-Up Cafés
Chainsaw Man is Getting a Pop-Up Café with Cute-Themed Dishes and Merchandise
<
24
Creature-Inspired Basketball Shoes
Creature-Inspired Basketball Shoes
PUMA Joins Gremlins on the All-Pro NITRO Basketball Shoe
<
23
Doll-Themed Fashion Collections
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
<
22
Denim Guitar Accessories
Denim Guitar Accessories
Wrangler is Working with Fender on a Second Collaborative Collection
<
21
Influencer-Owned Hollywood Getaways
Influencer-Owned Hollywood Getaways
Dixie and Charli D'Amelio's House is Now Available on Airbnb
<
20
Premium Low-Calorie Spritzes
Premium Low-Calorie Spritzes
Delola Spritz by Jennifer Lopez are Shareable and Ready to Drink
<
19
Wizardly Sneaker Collabs
Wizardly Sneaker Collabs
Reebok x Harry Potter Sneakers Play with Details from the Magical World
<
18
Wild Animal-Decorated Gowns
Wild Animal-Decorated Gowns
The Schiaparelli Lion Head Dress is the Talk of the Town Right Now
<
17
Villainous Mobile Device Accessories
Villainous Mobile Device Accessories
The Disney Villains x CASETiFY Collection is Vibrant
<
16
AI-Generated Motorbike Helmets
AI-Generated Motorbike Helmets
Coldstar Art Designs a New Range of Futuristic Helmets
<
15
Superhero-Themed Glamorous Shoes
Superhero-Themed Glamorous Shoes
Marvel and Christian Louboutin Join Forces on a Shoe Capsule
<
14
Commerative NBA-Themed Sneakers
Commerative NBA-Themed Sneakers
adidas Canada and Bennedict Mathurin Unveil Custom-Designed Shoe
<
13
Anime-Inspired Basketball Shoes
Anime-Inspired Basketball Shoes
Zion Williamson Presents the Latest Naruto X Air Jordan 37
<
12
Respectful Nudist Beach Campaigns
Respectful Nudist Beach Campaigns
Campaign Aims to Protect the Tradition of Nudism in Catalonia
<
11
Spooky Cartoon Sneakers
Spooky Cartoon Sneakers
The Simpsons x adidas Rivalry 86 Low 'Treehouse of Horror' Shoe is Playful
<
10
Celebrity-Starring Swimwear Campaigns
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
<
9
Dual-Picture Streaming Features
Dual-Picture Streaming Features
Sling TV Released a New Picture-in-Picture Feature for All Users
<
8
Celeb-Created RTD Coffees
Celeb-Created RTD Coffees
Sylvester Stallone's Tiger Eye Coffee Delivers Liquid Motivation
<
7
Actress-Approved Swimsuit Ranges
Actress-Approved Swimsuit Ranges
The Pamela Anderson x Frankies Bikinis Collection Arrives May 4
<
6
NASA-Inspired Watch Designs
NASA-Inspired Watch Designs
Casio Designs the G-SHOCK DW6900NASA237, Inspired by Nasa
<
5
Anime Film-Inspired Whimsical Fashion
Anime Film-Inspired Whimsical Fashion
Levi's Launches a Special Princess Mononoke Collection
<
4
All-Pink Life-Size Dollhouses
All-Pink Life-Size Dollhouses
Airbnb Listed the Barbie Malibu Dreamhouse for Barbie Movie
<
3
Superhero-Themed Sportswear Shoes
Superhero-Themed Sportswear Shoes
Paul Parsons Creates Cool Marvel x Nike Concept Sneakers
<
2
Cozy Animation-Themed Accessories
Cozy Animation-Themed Accessories
This Ghibli Bag Collection is Ready for Autumn Weather
<
1
Celebratory Anime Shoes
Celebratory Anime Shoes
The Sailor Moon Footwear from Mayla Has Ornate Aesthetics
<