Liquid Death's Greatest Hates Volume III Features Social Media Comments
Laura McQuarrie — July 6, 2023 — Marketing
References: adweek
Canned water brand Liquid Death created an album of original songs called 'Greatest Hates Volume III' based on real hate comments from social media.
While " F**k Whoever Started This" got its own music video, the album includes other not-to-be-missed titles like 'Disappointed & Dissatisfied,' 'There’s Not Even Alcohol In It' and 'Worst Name For A Water Company." As Liquid Death notes, "we did not censor these comments because we feel it’s unfair to haters to water down their true passion and authentic voices."
This music video stars Puritans and pitchforks, taking up arms for the brand, its products and what it stands for. As a brand known for its daring, unapologetic attitude and edgy marketing, Liquid Death fearlessly transforms negativity into a captivating message that magnetizes its target audience.
While " F**k Whoever Started This" got its own music video, the album includes other not-to-be-missed titles like 'Disappointed & Dissatisfied,' 'There’s Not Even Alcohol In It' and 'Worst Name For A Water Company." As Liquid Death notes, "we did not censor these comments because we feel it’s unfair to haters to water down their true passion and authentic voices."
This music video stars Puritans and pitchforks, taking up arms for the brand, its products and what it stands for. As a brand known for its daring, unapologetic attitude and edgy marketing, Liquid Death fearlessly transforms negativity into a captivating message that magnetizes its target audience.
Trend Themes
1. Hater-created Music Videos - Create music videos based on hate comments from social media, leveraging the power of user-generated content to engage and resonate with a wider audience.
2. Authentic Brand Messaging - Embrace and showcase unfiltered and uncensored consumer feedback as a means of establishing an authentic brand image and fostering a loyal customer base.
3. Transforming Negativity Into Opportunity - Turn negative comments and criticism into a powerful marketing message that attracts attention and builds brand loyalty.
Industry Implications
1. Beverage - Beverage companies can adopt a bold and unapologetic marketing strategy, utilizing user-generated content to engage consumers and differentiate themselves in a crowded market.
2. Entertainment - Entertainment companies can explore the creation of content that leverages the power of hate comments, transforming negativity into captivating music videos or other forms of expression.
3. Digital Marketing - Digital marketing agencies can help brands embrace and leverage user-generated content, turning negative comments into compelling marketing campaigns that resonate with audiences.
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