adidas and Lexus Join on the Wakanda Forever Car
References: pressroom.lexus & designtaxi
Lexus works in collaboration with adidas to continue building upon the Wakanda Forever capsule collection with a new automotive around the same theme. The car is detailed with a tribal print and along with it comes a graphic tee. The design of the vehicle was led by students at adidas' S.E.E.D., which stands for school for experimental education in design with the help of Calty Design Research and Carbon DLS, which assisted with the 3D-printed parts.
The exterior design nods to the Marvel superhero with purple tribal accents and the hood is complete with a diamond pattern that references the claws on Black Panther's necklace. Additionally, the steering wheel cover is made from the same materials used to craft the 4D-FWD shoe. The aforementioned tee is designed with a famous African proverb that reads “Educate a Woman, Educate a Nation,” which is translated into Wakandan.
Image Credit: Lexus
The exterior design nods to the Marvel superhero with purple tribal accents and the hood is complete with a diamond pattern that references the claws on Black Panther's necklace. Additionally, the steering wheel cover is made from the same materials used to craft the 4D-FWD shoe. The aforementioned tee is designed with a famous African proverb that reads “Educate a Woman, Educate a Nation,” which is translated into Wakandan.
Image Credit: Lexus
Trend Themes
1. Superhero-themed Vehicles - There is an opportunity for automakers and apparel brands to collaborate in creating superhero-inspired vehicles and clothing lines.
2. 3D Printing in Automotive Design - The use of 3D-printed parts in the creation of dynamic vehicles presents an opportunity for innovation in automotive design.
3. Incorporating Cultural Significance - There is an opportunity for brands to incorporate cultural significance and influence in their product design and marketing strategy.
Industry Implications
1. Automotive - Automotive companies can explore the trend of superhero-inspired vehicles and develop partnerships with apparel brands for co-branded merchandise.
2. Apparel - Apparel brands can collaborate with automakers to create co-branded merchandise and tap into the superhero-inspired vehicle trend.
3. 3D Printing - The use of 3D-printed parts in creating dynamic vehicles presents an opportunity for innovation and growth in the 3D printing industry.
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