Florence by Mills Coffee Expresses Millie Bobby Brown's Love of Java
Laura McQuarrie — May 20, 2023 — Pop Culture
References: florencebymillscoffee & dailycoffeenews
Florence by Mills Coffee is a new Gen Z coffee brand from Millie Bobby Brown that shares everything from subscriptions to syrups.
Gen Z, known for its desire for personalization and exploration, seeks out convenient and ethical coffee experiences. The brand's Authentically Brew is a medium roast that combines beans from Brazil, Colombia, and Central & South America, and it's one of the two core blends of Rainforest Alliance-certified beans available whole or ground.
Additionally, Gen Z's penchant for social media and digital culture has influenced their coffee consumption habits, with aesthetically pleasing packaging playing a significant role in their coffee choices. Like the pale purple packaging from Millie Bobby Brown's beauty brand, fans are sure to fall in love just as quickly with the familiar look of Florence by Mills Coffee.
Gen Z, known for its desire for personalization and exploration, seeks out convenient and ethical coffee experiences. The brand's Authentically Brew is a medium roast that combines beans from Brazil, Colombia, and Central & South America, and it's one of the two core blends of Rainforest Alliance-certified beans available whole or ground.
Additionally, Gen Z's penchant for social media and digital culture has influenced their coffee consumption habits, with aesthetically pleasing packaging playing a significant role in their coffee choices. Like the pale purple packaging from Millie Bobby Brown's beauty brand, fans are sure to fall in love just as quickly with the familiar look of Florence by Mills Coffee.
Trend Themes
1. Ethical Coffee Experiences - Gen Z's desire for ethical coffee experiences presents opportunities for coffee brands to provide transparent and sustainable sourcing methods.
2. Personalized Coffee Subscriptions - The trend of personalized coffee subscriptions allows brands to offer tailored recommendations and delivery plans based on consumer preferences and behavior.
3. Aesthetically Pleasing Packaging - Investing in visually appealing packaging can attract Gen Z consumers and create a strong brand identity in the coffee industry.
Industry Implications
1. Coffee - Coffee brands can disrupt the industry by incorporating transparency, personalization, and aesthetic appeal to attract Gen Z customers.
2. Subscription Services - The coffee subscription trend offers opportunities for subscription providers to offer tailored recommendations and delivery plans based on consumer preferences and behavior.
3. Social Media Marketing - Coffee brands can leverage the trend of social media marketing to create visually appealing, shareable content that resonates with Gen Z consumers.
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