Drew Barrymore's Beautiful Kitchenware Line Dropped a Lavender Shade
Laura McQuarrie — February 17, 2023 — Art & Design
References: refinery29
Once appliance at a time, Drew Barrymore's Beautiful kitchenware line is helping to make the heart of the home more aesthetically pleasing. While thousands of people have been adding colorful touches of joy to their kitchens with colors like sage green, blueberry pie and merlot appliances, Beautiful now includes a lovely lavender color.
The budget-friendly kitchenware range now includes purple-hued products like the Beautiful 2-Slice Touchscreen Toaster, the 1.7L One-Touch Electric Kettle and the 6-Quart Air Fryer, to name a few.
While appliances are often purchased in neutral colors for the sake of longevity, the fun colors, accessible price points and favorable reviews of these products are enough of an excuse to add a pop of color into the kitchen. Tech-savvy consumers also appreciate thoughtful features in the line, such as separate settings on the kettle for preparing different types of tea, and unique settings like "gluten-free" on the toaster too.
The budget-friendly kitchenware range now includes purple-hued products like the Beautiful 2-Slice Touchscreen Toaster, the 1.7L One-Touch Electric Kettle and the 6-Quart Air Fryer, to name a few.
While appliances are often purchased in neutral colors for the sake of longevity, the fun colors, accessible price points and favorable reviews of these products are enough of an excuse to add a pop of color into the kitchen. Tech-savvy consumers also appreciate thoughtful features in the line, such as separate settings on the kettle for preparing different types of tea, and unique settings like "gluten-free" on the toaster too.
Trend Themes
1. Colorful Kitchenware - Opportunity for kitchenware companies to tap into the growing demand for colorful kitchenware products to add vibrant aesthetic appeal to kitchens.
2. Affordable Kitchen Appliances - Opportunity for kitchen appliance companies to create budget-friendly product ranges for consumers looking for stylish appliances at affordable prices.
3. Tech-enabled Kitchen Appliances - Opportunity for kitchen appliance companies to integrate smart features and tech-enabled settings into their products to appeal to tech-savvy consumers.
Industry Implications
1. Kitchenware - Kitchenware companies can benefit from incorporating colorful products into their product lines like Beautiful's lavender kitchenware range.
2. Home Appliance - Home appliance companies have the opportunity to create affordable kitchen appliances with thoughtful and unique features such as gluten-free settings on toasters similar to Beautiful's product range.
3. Consumer Electronics - Consumer electronics companies can integrate smart features and tech-enabled settings into their kitchen appliances to appeal to tech-savvy consumers similar to Beautiful's product range.
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