Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Top 100 Social Media Trends in 2023

From Social Video Creator Tools to Retiree Influencer Houses

— January 28, 2023 — Social Media
The 2023 social media trends range from social video creator tools to retiree influencer houses and encompass various platforms such as Pinterest, TikTok, and more.

The landscape of social media is constantly evolving, and new platforms and features are frequently being introduced. We are likely to see the use of social media for live streaming and video content to grow in popularity. Many platforms, such as Facebook, YouTube, and TikTok, now offer live-streaming capabilities. More and more businesses and individuals are using these features to connect with their audiences in real-time.

Moreover, the use of social media for social activism and advocacy is also likely to be a prominent trend in the coming years. Social media platforms have become an important tool for individuals and organizations to raise awareness and advocate for causes they care about.
6.9
Score
Popularity
Activity
Freshness
100
Value-Focused Gaming Services
Value-Focused Gaming Services
Sony Unveiled Two New Tiers of 'PlayStation Plus' for Subscribers
<
99
Retro Game Revitalization Initiatives
Retro Game Revitalization Initiatives
Sony is Building a Game Preservation Team for its Classics
<
98
Open-World Creature Collecting Games
Open-World Creature Collecting Games
'Pokémon Legends: Arceus' Reinvents the Series' Formula
<
97
Social Media Creator Hubs
Social Media Creator Hubs
Instagram Launches New Educational Feature Called Creator Labs
<
96
In-Game Wallet Solutions
In-Game Wallet Solutions
Stardust Announced the Secure 'Stardust Vault' Web3 Wallet Solution
<
95
Japanese Designer Clothing Giveaways
Japanese Designer Clothing Giveaways
Spotify and NIGO are Giving Away a Collaborative Sweatshirt
<
94
Wearable Metaverse Initiatives
Wearable Metaverse Initiatives
Snap Has Purchased NextMind to Improve Its 'Spectacles' AR Glasses
<
93
Empowering Jewelry Collabs
Empowering Jewelry Collabs
The ears.lips.face. Jewelry Collab is Exclusive to the NTWRK App
<
92
Productivity-Focused Add-On Apps
Productivity-Focused Add-On Apps
'Heyday' is an Overlay That Assists in Organizing Information
<
91
Voice-Activated Face Filters
Voice-Activated Face Filters
Ministry of Sound Created a Unique Interactive Snapchat Filter
<
90
Lifelike Digital Avatar Builders
Lifelike Digital Avatar Builders
Mint Your Digital Twin with Trace Network Lab's 'Buddy'
<
89
Branded Green Screen Apps
Branded Green Screen Apps
The Bottega Veneta App is "a Platform for Creative Encounters"
<
88
Celebrity-Designed EVs
Celebrity-Designed EVs
Will.i.am Partnered with AMG as a Brand Ambassador and EV Designer
<
87
NFT Esports Platforms
NFT Esports Platforms
GameSquare and ARterra Have Announced an Official Collaboration
<
86
Y2K-Inspired Denim Collections
Y2K-Inspired Denim Collections
COACH Launched a Signature Denim Collection Full of Nostalgia
<
85
Short-Form Luxury Series
Short-Form Luxury Series
Saks Teamed Up with Content Creators on TikTok for a Challenge
<
84
Blind Date App Features
Blind Date App Features
Tinder's New 'Blind Date' Feature Matches Users Following a Questionnaire
<
83
Ultra-Secure Phone Mounts
Ultra-Secure Phone Mounts
ALL LOCK is the Fastest and Safest Phone Mount Ever Engineered.
<
82
Workplace-Focused Metaverse Features
Workplace-Focused Metaverse Features
Meta's Newest Update to the Quest is Efficiency-Focused
<
81
Blockchain Loyalty Programs
Blockchain Loyalty Programs
'Fnatic' Launched a Blockchain-Based Membership System
<
80
Collectible Phygital Apparel Tokens
Collectible Phygital Apparel Tokens
adidas Released a Collectible 'Into the Metaverse' Perk
<
79
Gen Z-Targeted Metaverses
Gen Z-Targeted Metaverses
Inkeverse Launches New Metaverse for Teens, 'The Place'
<
78
Artistic Team-Based Games
Artistic Team-Based Games
Theorycraft Games Announced Loki, a Project Inspired by MOBA Games
<
77
AI-Driven Virtual Avatars
AI-Driven Virtual Avatars
Sensorium Announced 'Sensorium Galaxy' with New AI Technology
<
76
Metaverse Insights Initiatives
Metaverse Insights Initiatives
UserTesting Has Debuted New Features for Its Human Insight Platform
<
75
Artistic Hamburger Competitions
Artistic Hamburger Competitions
HEINZ's is Offering $25,000 Through its Art of the Burger Contest
<
74
Adaptable Digital Clothing
Adaptable Digital Clothing
Roblox Released the Layered Clothing Feature to Increase Compatability
<
73
Fashion-Focused Creator Events
Fashion-Focused Creator Events
'Instagram IRL' Is a Week-Long Event for Fashion Professionals
<
72
Virtual Influencer Collabs
Virtual Influencer Collabs
Pacsun and Miquela are Partnering on Seasonal Social Content
<
71
Virtual Sportswear Ambassadors
Virtual Sportswear Ambassadors
Nikeland on Roblox Lets Players Create Nike-Branded Digital Avatars
<
70
Collaborative Supercar Giveaways
Collaborative Supercar Giveaways
McLaren is Giving Away a Rare Supercar at a Week-Long Event
<
69
Virtual Banking Environments
Virtual Banking Environments
The Uni-Verse is a Banking Metaverse for Union Bank of India Clients
<
68
Lightweight Full-Body Tracking Wearables
Lightweight Full-Body Tracking Wearables
SlimeVR Launched a CrowdSupply for its Proprietary Device
<
67
Full-Size Mechanical Keyboards
Full-Size Mechanical Keyboards
Keychron Launched the Q5 96% Customizable Mechanical Keyboard
<
66
Image-Generating AI Features
Image-Generating AI Features
TikTok Launched the 'AI Greenscreen' Filter to Generate Images
<
65
Authentic Beauty Activations
Authentic Beauty Activations
e.l.f. Cosmetics Authentically Connects with Gen Z on BeReal
<
64
Productivity-Focused Design Apps
Productivity-Focused Design Apps
Canva Launches a New Suite of Tools Geared Towards Productivity
<
63
Celebratory NFT Collections
Celebratory NFT Collections
'Eckhaus Latta' Launched the EL10 collection of 3D Fashion NFTs
<
62
Expressive Art Exhibitions
Expressive Art Exhibitions
Derek Alyward Announced the 'Gone Fishing' Exhibit at Eighteen Gallery
<
61
Social Video Creators Tools
Social Video Creators Tools
Meta Announces the Launch of All New Creators Tools for Reels
<
60
Retiree Influencer Houses
Retiree Influencer Houses
TikTok's Retirement House Stars Older People Creating Youthful Content
<
59
Authenticity-Focused Social Medias
Authenticity-Focused Social Medias
Instagram is Testing 'IG Candid' Inspired by BeReal
<
58
Latin American Streetwear Channels
Latin American Streetwear Channels
'Hypebeast' Opened a New Dedicated Media Channel in Brazil
<
57
Creator Collaboration Menus
Creator Collaboration Menus
The Newest Denny's Menu Items Were Created with TikTok Stars
<
56
Stereotype-Fighting Social Platforms
Stereotype-Fighting Social Platforms
The Sunroom App Fills the Gap Between Instagram & OnlyFans
<
55
Streamer-Targeted Beverages
Streamer-Targeted Beverages
Leisure's Functional Beverages Support Creativity & Wellness
<
54
Social Live Streaming Applications
Social Live Streaming Applications
TikTok is Launching a Monetizable Live Streaming Service
<
53
Motion-Tracking Phone Stands
Motion-Tracking Phone Stands
Sandberg's Latest Phone Mount Uses AI to Track the Video's Subject
<
52
Gen Z-Targeted Creator Applications
Gen Z-Targeted Creator Applications
Yubo Has Debuted the Pixel Reward Program to Pay Its Creators
<
51
Online Streaming Lighting Accessories
Online Streaming Lighting Accessories
Razer's 'Key Light Chroma' Delivers Professional Lighting
<
50
Phygital Mansion Homes
Phygital Mansion Homes
The MetaReal is a First-of-its-Kind Home with a Direct Digital Counterpart
<
49
Online-Only Value Meals
Online-Only Value Meals
Popeyes Has Launched a Discounted Combo Meal for App or Website Users
<
48
Social Media NFT Displays
Social Media NFT Displays
Meta Announces Launch of New NFT Showcasing Features for Instagram
<
47
All-in-One PC Devices
All-in-One PC Devices
HP Launched the 2022 HP Envy 34 with Full Entertainment Capabilities
<
46
Exclusive Edible NFTs
Exclusive Edible NFTs
Frank's RedHot Created Its First NFT & Cryptocurrency Called Bonecoin
<
45
Social Media-Branded Cosmetics
Social Media-Branded Cosmetics
'ByteDance' Has Launched Its First Perfume Line Named 'EMOTIF'
<
44
App-Based Marketing Tips
App-Based Marketing Tips
TikTok Launches the Second Season of its Made for TikTok Series
<
43
NFT-Integrated Social Media Profiles
NFT-Integrated Social Media Profiles
A New Twitter Update Allows for Verified NFT Profile Pictures
<
42
Digital Fashion Competitions
Digital Fashion Competitions
ZERO10 is Hosting the 'Open Call' AR Fashion Design Contest
<
41
Material-Specific Furniture Exhibitions
Material-Specific Furniture Exhibitions
The Radford Gallery Debuts the Hard Knocks Exhibit
<
40
Wireless Full-Body Tracking Devices
Wireless Full-Body Tracking Devices
'Shiftall Inc.' Created 'HaritoraX,' a Wireless VR Body Suit
<
39
Gen Z Book Clubs
Gen Z Book Clubs
TikTok's Official Book Club Builds on the Success of #BookTok
<
38
$75K Dreaming-Pursing Contests
$75K Dreaming-Pursing Contests
Unshackled Wines Debuts The Great Unshackling Project
<
37
Dating App Apparel
Dating App Apparel
Bumble Unveils Debut Clothing Collection Called 'Bumble Basics'
<
36
Electric Bus American Debuts
Electric Bus American Debuts
Volkswagen Will Show Its ID. Buzz for the First Time at SXSW Austin
<
35
Social To-Do List Apps
Social To-Do List Apps
Meta's NPE Team Has Launched a New Social Tasking App Called 'Move'
<
34
Japanese Handmade Goods
Japanese Handmade Goods
Showcase: Japan is a Virtual Marketplace That Supports Local
<
33
Wireless HiFi Speakers
Wireless HiFi Speakers
KEF Announced the LSX II Designer Smart Home Audio System
<
32
Spontaneous Photo-Sharing Applications
Spontaneous Photo-Sharing Applications
BeReal Prompts Users to Take No-Edits Pictures Daily
<
31
Full-Body Hologram Displays
Full-Body Hologram Displays
The PORTL Epic Allows for Instant Global Interaction Through Holograms
<
30
Phone-Inspired Card Games
Phone-Inspired Card Games
Game of Phones is a Card Game That Encourages Phone Use
<
29
Invite-Only Social Media
Invite-Only Social Media
'Somewhere Good' is a Wellness-Focused Social Media with a Playful Theme
<
28
Content Creator Chocolate Bars
Content Creator Chocolate Bars
Feastables' MrBeast Bar is a Chocolate Bar Rooted in Gamification
<
27
Mechanical Number Pads
Mechanical Number Pads
Keychron Debuted the Q0 Hot-Swappable Numpad with a Sturdy Build
<
26
Virtual Influencer Metaverses
Virtual Influencer Metaverses
Miquela is Introducing Her Own Community-Building Metaverse, Villa M
<
25
Community-Driven NFT Games
Community-Driven NFT Games
'SkyVerse' is an Open World Online Game Based on Blockchain
<
24
Unlikely Influencer Doll Parties
Unlikely Influencer Doll Parties
The American Girl Cafe Invites Influencers to Drinks with Dolls
<
23
Compact Rollable Reusable Straws
Compact Rollable Reusable Straws
Boba Tribe Has Easy-to-Clean Reusable Boba Straws
<
22
AI-Powered Art Creators
AI-Powered Art Creators
NightCafe Studio Allows Users to Create AI Art with Text Prompts
<
21
Casual Mobile Game Tournaments
Casual Mobile Game Tournaments
Candy Crush is Celebrating its 10th Anniversary with Rewards
<
20
Metaverse Drag Shows
Metaverse Drag Shows
Queens of the Metaverse is a Mixed-Reality Drag Show
<
19
Folding Handheld PCs
Folding Handheld PCs
Penk Chen Showcased the 'Penkesu' Pen Case-Style Portable Computer
<
18
Semi-Digital Clothing Designs
Semi-Digital Clothing Designs
The FFFACE x FINCH Limited Capsule Showcases Seven Artworks
<
17
NFT-Based Dating Apps
NFT-Based Dating Apps
The 'Lonely Ape Dating Club' is a Dating App for Web3 Enthusiasts
<
16
Metaverse Fashion Creators
Metaverse Fashion Creators
Genies Announced the 'Genies Studio' Fashion Creator for Users
<
15
Influencer App Releases
Influencer App Releases
weSponsored is Launching a New App to Connect Influencers with Brands
<
14
Gel-Equipped Toy Blasters
Gel-Equipped Toy Blasters
Nerf Announced its First-Ever Gel Pellet-Powered Blaster
<
13
Metaverse-Ready Road Vehicles
Metaverse-Ready Road Vehicles
The Holograktor Has an AR Display and a Remote Control System
<
12
Live Streaming Beauty Mirrors
Live Streaming Beauty Mirrors
The Hydro Silk Unfiltered Beauty Mirror Shares Unedited Content
<
11
Food-Focused Metaverse Platforms
Food-Focused Metaverse Platforms
OneRare Launched the 'Foodverse' to Bridge the Web3 Gap
<
10
Artistic Dress NFTs
Artistic Dress NFTs
Paco Rabanne's Unwearable Dresses Collection Celebrates Decades of the Runway
<
9
Anime-Branded Collectible Figurines
Anime-Branded Collectible Figurines
Funko Announced a New Set of Collectible Hunter x Hunter Toys
<
8
Exclusive Pop Culture Figurines
Exclusive Pop Culture Figurines
Books-A-Million Releases an Exclusive Rose Nylund Funko POP!
<
7
12-in-One Screwdrivers
12-in-One Screwdrivers
Linus Media Group Launched its First-Party Screwdriver after Three Years
<
6
Lifelike 3D Metaverse Avatars
Lifelike 3D Metaverse Avatars
Meta Launches Updates Improving Its 3D Avatars for Facebook & Insta
<
5
Fruit-Themed Dating Apps
Fruit-Themed Dating Apps
Bumble Acquires French Dating App Fruitz To Appeal to Gen Z Daters
<
4
Social Media-Integrated Smartglasses
Social Media-Integrated Smartglasses
Meta and 'Ray-Ban Stories' Have Debuted 'Facebook View'
<
3
Iconic Anime Fashion Series
Iconic Anime Fashion Series
LOEWE and Studio Ghibli Launched the 'Spirited Away' Collection
<
2
Self-Expression Encouraging Campaigns
Self-Expression Encouraging Campaigns
GIPHY Has Launched a New Art Installation for Its Campaign
<
1
AI Art-Generating Platforms
AI Art-Generating Platforms
'Midjourney' Uses Artificial Intelligence to Create Art off a Prompt
<