Bumble Acquires French Dating App Fruitz To Appeal to Gen Z Daters
Niko Pajkovic — February 7, 2022 — Lifestyle
References: bumble & techcrunch
Dating platform Bumble Inc. has officially acquired the French dating app Fruitz, which has been exploding in popularity in the past few months. The new purchase marks Bumble's first acquisition, a move that, according to the company, has been made to attract more Gen Z users.
Fruitz is a playful and quirky dating app that assigns profiles fruits depending on their relationship type, ranging from those looking for a one-off hook-up to those searching for a long-term partner. As a result, users can filter out different fruit and match up with others who share the same intentions.
"Expressing what you’re looking for is not easy because we’re fearful of being judged. As a result, no one was being honest with their intentions and everyone was wasting each other’s time," said Julian Kabab, Fruitz CEO and Co-Founder. "Empowering people to be honest with their intentions was our first mission," he continued.
So far, Fruitz has been downloaded 5.6 million times globally, and as of February 3 was ranked No. 4 on iPhone's' "Lifestyle" category in France.
Image Credit: Fruitz
Fruitz is a playful and quirky dating app that assigns profiles fruits depending on their relationship type, ranging from those looking for a one-off hook-up to those searching for a long-term partner. As a result, users can filter out different fruit and match up with others who share the same intentions.
"Expressing what you’re looking for is not easy because we’re fearful of being judged. As a result, no one was being honest with their intentions and everyone was wasting each other’s time," said Julian Kabab, Fruitz CEO and Co-Founder. "Empowering people to be honest with their intentions was our first mission," he continued.
So far, Fruitz has been downloaded 5.6 million times globally, and as of February 3 was ranked No. 4 on iPhone's' "Lifestyle" category in France.
Image Credit: Fruitz
Trend Themes
1. Fruit-themed Dating Apps - Bumble's acquisition of Fruitz paves the way for more dating apps to incorporate playful and unique features to cater to Gen Z users.
2. Honest Dating Platforms - Fruitz's emphasis on honesty in intentions creates potential for future dating apps to prioritize transparency and authenticity in online dating.
3. Filtered Matching Systems - Fruitz's fruit classification system presents an opportunity for dating apps to experiment with new filtering and matching methods for users.
Industry Implications
1. Dating Apps - The dating app industry can learn from Fruitz's success in incorporating unique features that resonate with younger generations, increasing user engagement and expanding market reach.
2. Technology - The growing popularity of fruit-themed dating apps reflects an increasing reliance on technology to facilitate human connection and highlights the evolution of dating norms in the digital age.
3. Lifestyle - Fruitz's high rank in the Lifestyle category on iPhone app store suggests a growing interest in integrating personal hobbies and preferences into online dating, offering potential for partnerships with lifestyle brands.
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