BeReal Prompts Users to Take No-Edits Pictures Daily
Colin Smith — July 27, 2022 — Tech
References: play.google & petapixel
'BeReal' is a mobile social networking application that places emphasis on realism and spontaneity. The application allows users to add friends to form a network, but it does not have support for posts, commenting, liking, following, etc. Instead of forming itself like a traditional social media application, BeReal works by sending direct photos to one another that are unedited, unfiltered, and impromptu.
Once users have signed up for the application and added their friends, the application will begin prompting each user in the friend group once per day to take a picture. Once receiving the prompt, users have two minutes to take a picture, wherever they are. This picture can either be shared directly to the friend group or publicly for anyone on the application to discover. It is important to note that the application uses both the front and back cameras to take its pictures, effectively providing an update on what each user is doing at the time of the prompt.
The application has recently gained a large amount of popularity, situating itself as a top-performing application on both the Apple Store and Google Play Stores.
Image Credit: BeReal
Once users have signed up for the application and added their friends, the application will begin prompting each user in the friend group once per day to take a picture. Once receiving the prompt, users have two minutes to take a picture, wherever they are. This picture can either be shared directly to the friend group or publicly for anyone on the application to discover. It is important to note that the application uses both the front and back cameras to take its pictures, effectively providing an update on what each user is doing at the time of the prompt.
The application has recently gained a large amount of popularity, situating itself as a top-performing application on both the Apple Store and Google Play Stores.
Image Credit: BeReal
Trend Themes
1. Spontaneous Social Networking - BeReal's emphasis on realism and spontaneity presents an opportunity to disrupt traditional social networking platforms.
2. No-edits Photography - BeReal's focus on unedited, impromptu photos may disrupt the photo-sharing industry as a whole.
3. Direct Sharing - BeReal's direct sharing feature may prompt a shift towards more personal and intimate sharing experiences.
Industry Implications
1. Social Networking - BeReal may disrupt the traditional social networking industry with its unique approach.
2. Photo-sharing - BeReal's emphasis on no-edits photography may prompt a shift in the photo-sharing industry towards more authentic content.
3. Mobile Applications - BeReal's recent success presents an opportunity for disruptive innovation in the mobile application industry as a whole.
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