The Running Counts Ad by Nike Presents Life as a Sport
Jonathon Brown — January 10, 2013 — Lifestyle
The Running Counts ad by Nike hammers home the point that all activity contributes to well being and health.
Sometimes people think they need hours on end in the gym to effect their health in a positive way, so they write off fitness and rationalize that they just don’t have the time. This Running Counts ad aims to defuse this myth about activity by using a plethora of pop culture images and categorizing them as either “counts” or “doesn’t count.”
The main characters in Wizard of Oz skip down the street together -- that counts. However, when Jack Nicholson is seen slumped in a chair, that doesn’t count. The final message of the ad is “Life is a sport.”
Sometimes people think they need hours on end in the gym to effect their health in a positive way, so they write off fitness and rationalize that they just don’t have the time. This Running Counts ad aims to defuse this myth about activity by using a plethora of pop culture images and categorizing them as either “counts” or “doesn’t count.”
The main characters in Wizard of Oz skip down the street together -- that counts. However, when Jack Nicholson is seen slumped in a chair, that doesn’t count. The final message of the ad is “Life is a sport.”
Trend Themes
1. Holistic Fitness - Opportunity for fitness brands to promote the importance of overall well-being and encourage diverse forms of physical activity.
2. Time-efficient Workouts - Opportunity for fitness brands to emphasize the effectiveness of short, high-intensity workouts for busy individuals.
3. Active Lifestyle Messaging - Opportunity for brands to promote the idea that daily activities and hobbies can contribute to overall health and fitness.
Industry Implications
1. Fitness Apparel - Opportunity for fitness apparel brands to create versatile, stylish clothing that caters to various forms of physical activity and promotes holistic fitness.
2. Health and Wellness - Opportunity for health and wellness brands to provide integrated solutions that encompass both physical activity and overall well-being.
3. Technology and Fitness - Opportunity for technology companies to develop innovative fitness tracking devices and apps that encourage time-efficient workouts and promote an active lifestyle.
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