The Nike Tech Fleece Collection Revolutionizes Cold-Weather Apparel
Meghan Young — August 30, 2013 — Lifestyle
References: nike & fastcodesign
The latest apparel to come out of one of the--if not THE--biggest sports brands in the world will revolutionize winter sports and activities for athletes; the Nike Tech Fleece Collection ensures warmth in the colder months without bulking up bodies unnecessarily. It essentially boasts triple threat designs that strip away
"weight by trapping the athlete’s body heat with a trilayer fabric--two sheets of micro-thin cotton with a plush foam center in the middle," a written on Fast Co. Design. Essentially, the lightweight foam enhances performance quite like the Flyknit shoe.
Although it was unveiled in conjunction with the U.S. Open tennis tournament in Queens, New York, the Nike Tech Fleece Collection was nevertheless inspired by the surfing culture. It embraces the flat paneling and sleek silhouettes of wetsuits, Nike Design Director Jessica Laird reveals.
"weight by trapping the athlete’s body heat with a trilayer fabric--two sheets of micro-thin cotton with a plush foam center in the middle," a written on Fast Co. Design. Essentially, the lightweight foam enhances performance quite like the Flyknit shoe.
Although it was unveiled in conjunction with the U.S. Open tennis tournament in Queens, New York, the Nike Tech Fleece Collection was nevertheless inspired by the surfing culture. It embraces the flat paneling and sleek silhouettes of wetsuits, Nike Design Director Jessica Laird reveals.
Trend Themes
1. Triple Threat Designs - Advancements in fabric technology like Nike's triple layer fabric and lightweight foam can revolutionize cold-weather apparel design.
2. Athlete-driven Apparel - Athlete-inspired designs, such as wetsuits and other sports equipment can be adapted for athletic apparel to improve performance and increase consumer appeal.
3. Versatile Winter Sports Apparel - Winter sports apparel that is both lightweight and warm is in high demand, highlighting the need for ongoing innovation and adaptation in the industry.
Industry Implications
1. Sports Apparel - The sports apparel industry can leverage fabric technology and athlete-inspired designs to create innovative and performance-enhancing products.
2. Winter Sports Equipment - The winter sports equipment industry can explore partnerships with sports apparel companies to create versatile and effective winter sports apparel.
3. Fashion Industry - The fashion industry can take inspiration from this trend towards lightweight, versatile, and functional winter sports apparel and apply similar designs and technologies in their own cold-weather collections.
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