Launched by J Lo, JLO Beauty Leverages Olive Oil's Natural Properties
Grace Mahas — January 20, 2021 — Pop Culture
References: jlobeauty
Celebrity J Lo is often praised for her youthful, glowing appearance, and now fans can implement her tried and true beauty secrets with the new JLo Beauty brand. The line claims olive oil as its hero ingredients, with its products launching online and in retailers like Sephora.
JLo Beauty has "everything a girl needs to get that 'JLo Glow'' including 'That Blockbuster Wonder Night Cream with Hyaluronic Acid,' 'That Fresh Take Eye Cream with Peptides,' 'That JLo Glow Serum with Olive Complex,' and 'That Star Filter Highlighting Complexion Booster,' among others. The cosmetic range has already sparked notable attention on social media as bloggers and fans both rush to try the new offerings, aiming to achieve the celebrity's flawless complexion.
Image Credit: JLO Beauty
JLo Beauty has "everything a girl needs to get that 'JLo Glow'' including 'That Blockbuster Wonder Night Cream with Hyaluronic Acid,' 'That Fresh Take Eye Cream with Peptides,' 'That JLo Glow Serum with Olive Complex,' and 'That Star Filter Highlighting Complexion Booster,' among others. The cosmetic range has already sparked notable attention on social media as bloggers and fans both rush to try the new offerings, aiming to achieve the celebrity's flawless complexion.
Image Credit: JLO Beauty
Trend Themes
1. Olive Oil Beauty Products - The use of olive oil as a hero ingredient in beauty products is on the rise, creating opportunities for more disruptive and natural skincare innovations.
2. Celebrity-endorsed Beauty Brands - More celebrities are launching their own beauty brands, leveraging their personal brands and fan bases to disrupt the beauty industry.
3. Social Media Marketing for Beauty Brands - The success of JLo Beauty on social media highlights the importance of social media marketing for beauty brands to reach and engage with their target audience.
Industry Implications
1. Cosmetics - Cosmetics companies can explore the use of natural and hero ingredients in their products to disrupt the industry and appeal to consumers seeking more effective and natural beauty solutions.
2. Celebrity Endorsements - The beauty industry can further leverage celebrity endorsements to promote new and innovative products, while also creating more opportunities for celebrities to launch their own beauty brands.
3. Social Media Marketing - Social media marketing is a critical tool for beauty brands to engage with consumers, showcase their products' effectiveness, and promote brand loyalty and advocacy.
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