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Water-Activated Hydrating Skincare

Clean the Sky - Positive Eco Trends & Breakthroughs

aN-hydra's Hyaluronic Hydrator Soothes, Plumps, and Protects

— January 8, 2021 — Fashion
aN-hydra, a sustainable skincare label that specializes in natural products that are suitable for users with all different skin types, offer the Hyaluronic Hydrator.

The versatile product is made with essential ingredients only, with key inclusions like olive oil-derived squalane, C13-15 alkane from sugarcane, jojoba seed oil, and evening primrose oil. To craft its products, aN-hydra uses more potent formulas that are able to go much further than typical skincare products that are often formulated with extra fillers like water. This means that users only need to use five drops of the hydrator, which they are meant to mix with an equal part of water. Once they've combined the formula with a splash of water, they can mix them together in their palms and then gently massage it into their face and neck.

In addition to providing users with more product, aN-hydra states that the lack of water allows it to forgo preservatives, "which results in a cleaner, safer product," while also decreasing packaging size and weight.

Image Credit: aN-hydra
Trend Themes
1. Waterless Skincare - aN-hydra's Hyaluronic Hydrator uses key ingredients to create potent formulas without the use of water, offering a disruptive innovation opportunity for the development of waterless skincare products.
2. Sustainable Skincare - aN-hydra's focus on using natural ingredients and eliminating preservatives can inspire sustainable skincare trends in the industry, with a focus on eco-friendly packaging and ingredients.
3. Essential Ingredients Skincare - aN-hydra's use of essential ingredients to create more potent skincare formulas can lead to a trend towards the development of skincare products using fewer, but more effective, ingredients.
Industry Implications
1. Skincare Industry - aN-hydra's waterless and sustainable approach to skincare can disrupt the industry by shifting towards more eco-friendly and minimalistic products using essential ingredients.
2. Eco-friendly Packaging Industry - The decrease in packaging size and weight as a result of aN-hydra's waterless approach can inspire a trend towards eco-friendly packaging in the skincare and other related industries.
3. Natural Ingredients Industry - aN-hydra's focus on using natural ingredients can influence the industry to develop more natural and organic skincare products that are safer and more effective for users.
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