These New Higgidy Slices Come in Two Flavors
Michael Hemsworth — March 23, 2022 — Marketing
These new Higgidy slices are being launched by the brand in the UK to provide shoppers with a flavorful new option to try out when seeking out a savory single-serve slice of pie to enjoy. The new slices include the Spinach, Feta and Red Pepper Slice along with the Sweet Potato Katsu Curry Slice, which are both crafted with delicate puff pastry. Each of the savory pie slices are perfect for those seeking out a way to enjoy premium flavor in a simple, accessible and portioned manner for lunch or dinner.
The new Higgidy slices are arriving at Sainsbury's and Waitrose locations in the UK, and speak to a larger shift towards prepackaged midweek meal products as consumers seek out convenient options.
The new Higgidy slices are arriving at Sainsbury's and Waitrose locations in the UK, and speak to a larger shift towards prepackaged midweek meal products as consumers seek out convenient options.
Trend Themes
1. Prepackaged Meal Solutions - Growing demand for convenient meal options is driving a trend toward prepackaged midweek meal products.
2. Single-serve Flavorful Slices - Consumers seeking simple, accessible and portioned meal options are gravitating toward savory single-serve pie slices.
3. Premium Flavor on the Go - The popularity of prepackaged savory slices suggests that there is an increasing demand for flavorful premium snacks on the go.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from innovative prepackaged meal solutions that align with changing consumer demand.
2. Packaging - Product packaging companies could explore ways to create innovative packaging solutions that enhance the convenience and appeal of prepackaged meal options.
3. Convenience Stores - The growing trend toward prepackaged meal solutions creates an opportunity for convenience stores to provide consumers with nutritious and tasty meal options that they can enjoy on the go.
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