Models for the Betabrand Spring Collection All Have Ph.Ds
Eric Westcott — March 13, 2014 — Marketing
Smart fashion has become its own style, but the Betabrand Spring Collection interprets it differently. For the new spring collection lookbook, every model is the holder of a Ph.D.
The tasteful attire found in the new Betabrand Spring Collection fall into the category of smart fashion. All of the women modeling the clothes look smart and professional wearing the clothing. It would never be known that they all have Ph.D. education. Playing to the idea that you don't have to be smart to look smart.
Having highly educated women model the clothing is a fresh change to the standard models that you find walking the run ways. Having educated women model the lookbook offers a new role model ideal to young women that are having the runway model image flash into their face all the time. Going about modeling has the chance for a new way set of ideas to spring forth and grow in the minds of everyone.
The tasteful attire found in the new Betabrand Spring Collection fall into the category of smart fashion. All of the women modeling the clothes look smart and professional wearing the clothing. It would never be known that they all have Ph.D. education. Playing to the idea that you don't have to be smart to look smart.
Having highly educated women model the clothing is a fresh change to the standard models that you find walking the run ways. Having educated women model the lookbook offers a new role model ideal to young women that are having the runway model image flash into their face all the time. Going about modeling has the chance for a new way set of ideas to spring forth and grow in the minds of everyone.
Trend Themes
1. Smart Fashion - Disruptive innovation opportunity: Explore the integration of smart technology into fashion to create functional and stylish garments.
2. Educated Model - Disruptive innovation opportunity: Challenge traditional beauty standards by featuring highly educated individuals as models, promoting intelligence and diversity in the fashion industry.
3. Role Model Representation - Disruptive innovation opportunity: Emphasize the importance of diverse role models in the fashion industry to inspire and empower young women.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce smart fashion and diverse representation into the industry to attract new consumers and foster inclusivity.
2. Education - Disruptive innovation opportunity: Collaborate with fashion brands to promote education and intelligence, creating a new avenue for showcasing academic achievements.
3. Beauty - Disruptive innovation opportunity: Challenge conventional beauty standards by featuring models with diverse backgrounds and promoting intelligence as a key aspect of beauty.
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