Lululemon Workout Clothes Release a Line Appropriate for Happy Hour
Jennifer Paul — March 21, 2014 — Fashion
References: lululemon & huffingtonpost
It is no surprise that Lululemon workout clothes are extremely popular. The Lululemon &go line is taking your gym attire to the next level. The active clothing line is launching a new line which will be made to worn to the gym and also out for drinks afterwards.
Although the dress code varies per person, this happy medium works for all individuals and occasions. You can now wear an exercise shirt that has a peplum, allowing you to look chic whether you're on the treadmill, or at a fancy restaurant.
Lululemon describes the type of woman that the &go line is directed to as one who is, "out the door at daybreak and moving until midnight. You don't have time for a wardrobe that keeps forcing you to change. You're busy living." Lululemon workout clothes are definitely stepping up and people will be very pleased with what is to come.
Although the dress code varies per person, this happy medium works for all individuals and occasions. You can now wear an exercise shirt that has a peplum, allowing you to look chic whether you're on the treadmill, or at a fancy restaurant.
Lululemon describes the type of woman that the &go line is directed to as one who is, "out the door at daybreak and moving until midnight. You don't have time for a wardrobe that keeps forcing you to change. You're busy living." Lululemon workout clothes are definitely stepping up and people will be very pleased with what is to come.
Trend Themes
1. Day-to-night Apparel - Opportunity for activewear companies to create versatile clothes that can be worn both to the gym and out for drinks.
2. Fashionable Fitness - The trend towards fashionable workout clothes allows for companies to create trendy and stylish activewear that can be worn outside of the gym.
3. Convenience Clothing - More consumers are looking for clothing that can be worn for multiple occasions, providing opportunities for clothing companies to create versatile pieces.
Industry Implications
1. Active Wear - Companies in the activewear industry can capitalize on the trend of versatile day-to-night workout apparel.
2. Fashion - Fashion companies can tap into the trend of fashionable fitness and create activewear lines that are both stylish and functional.
3. Apparel - The demand for clothing that can be worn for multiple occasions creates an opportunity for clothing companies to produce convenient and versatile clothing lines.
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