Neutrogena MaskiD is Set to Be Introduced at CES 2019
Laura McQuarrie — January 3, 2019 — Fashion
References: neutrogena & allure
Annually, tons of new beauty-tech gadgets are unveiled at the Consumer Electronics Show and at CES 2019, Neutrogena will be introducing the future of facial care with its Neutrogena MaskiD 3D-printed face masks.
Over the past few years, consumers have been embracing "multimasking" as an efficient way to treat multiple skincare issues with masks with different formulas and benefits. In the same way that multimasking creates a colorful patchwork of targeted skincare solutions across the face, these 3D-printed face masks offer specific ingredients for various areas of concern.
Creating a custom face mask begins with taking a selfie in the MaskiD app, selecting a treatment and customizing areas such as the forehead, eye area, cheeks, chin and more. With the Neutrogena Skin360 device, which spots pores, fine lines and the skin's moisture level, an accurate reading of the skin is determined. Best of all, the customized masks are set to be available within Neutrogena's drugstore price range.
Over the past few years, consumers have been embracing "multimasking" as an efficient way to treat multiple skincare issues with masks with different formulas and benefits. In the same way that multimasking creates a colorful patchwork of targeted skincare solutions across the face, these 3D-printed face masks offer specific ingredients for various areas of concern.
Creating a custom face mask begins with taking a selfie in the MaskiD app, selecting a treatment and customizing areas such as the forehead, eye area, cheeks, chin and more. With the Neutrogena Skin360 device, which spots pores, fine lines and the skin's moisture level, an accurate reading of the skin is determined. Best of all, the customized masks are set to be available within Neutrogena's drugstore price range.
Trend Themes
1. 3d-printed Face Masks - The rise of 3D-printed face masks offers the beauty industry an opportunity to create customizable skincare solutions.
2. Multimasking - The popularity of multimasking in skincare presents an opportunity for brands to develop targeted face masks with different formulas and benefits.
3. Personalized Beauty Tech - The introduction of the Neutrogena MaskiD app and custom face masks demonstrates the growing demand for personalized beauty technology.
Industry Implications
1. Beauty - The beauty industry can capitalize on 3D-printing technology to create custom, targeted face masks for consumers.
2. Technology - The integration of 3D-printing and skin analysis technology in the beauty industry opens up new possibilities for disruptive innovation.
3. Healthcare - The development of personalized face masks with specific ingredients for individual skin concerns could lead to advancements in personalized skincare treatments.
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